Your Business Doesn’t Stand Still; Neither Should Your Marketing
Put Strategy Behind Your Marketing Efforts
It’s easy to get into routines in life. Go to work, do the day’s tasks, relax at home, and do it all over again the next day. But if you own your own business, as many of our readers do, you know that a “just do the routine” approach is not the key to positive growth over time. You have to constantly be looking at ways to improve business operations, seek out new projects or make processes more efficient.
The same holds true for marketing. The strategy that was carefully crafted a year or two ago may still work effectively, but there’s also a chance that it’s no longer 100% in line with your business goals anymore.
Why to Start Recruiting Now
A Guest Post from Industry Veteran Gordon Isaac
I have worked with over a thousand small businesses since the end of the recent recession and they all have one thing in common relating to staffing: a shortage. As the economy has bounced back, businesses are growing and many owners have found themselves too consumed with working “in” their business and have found it difficult to spend time working “on” their business. This has put them in a position of too much work and not enough people or time to get it all done.
Here are some ideas that will help you in this situation.
How to Improve Website Conversions and Engagement with Leads
Convert More Visitors into Customers with Lead Concierge
Potential customers visit your website every day, but if you’re like many integration firms, “visit” is all they do. The goal of your website should be to get those visitors to engage with your content, grow comfortable with your company, and then contact you to move forward with a smart technology project. If you don’t feel like you’re currently achieving that goal, then it might be time to try a different approach.
One Firefly’s live chat service, properly configuring your website, may be just the thing to help improve your sales and your team’s efficiency all without adding any additional labor costs to your bottom line. To learn more, continue reading.