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Welcome To Our Blog

For over 8 years, One Firefly has been leading the industry providing design and engineering services, premium web design solutions, and high geared integrated marketing system programs – helping over 500 technology service professionals around the world to grow… and we want to do more. Starting in 2016, we decided to share our depth of knowledge and expertise with our audience, and be a go-to resource for technology professionals seeking valuable insights across a broad range of topics important to their businesses. Our entire staff is dedicated to bringing you fresh and relevant content, rich in substance and loaded with key takeaways. Visit us weekly to stay up to date on the latest topics published by our expert team of marketing professionals.

Interview Recap: an Industry Q&A Session with Access Networks

 

An Industry Expert’s Perspective on Networking, Robots, and Black Holes

If you’ve visited our Facebook page recently, you’ve probably noticed that we’ve started hosting Facebook Live interviews on a regular basis! These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest trends and news as well as learn from experts in the field.

This week, we had the privilege of interviewing Nathan Holmes, Technical Trainer at Access Networks. The California-based company provides tailored enterprise-grade networking solutions for professional integrators throughout the United States. In his role as technical trainer, Nathan helps integrators succeed by guiding them in best practices and providing helpful resources. 

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How to Target the Right Audience Using Facebook Ads

A Guide to Facebook Advertising

Google, Facebook, and other large online companies are gathering massive amounts of data about you—and you may not even know it. From the type of car you drive—whether luxury or economy—to the size of your income and shopping habits, these SEO giants are tracking your activity online and placing you in specific categories for marketing purposes. This may sound scary to you on a personal level, however companies like Facebook are trying to offer the right goods and services to you that you are interested in. It may seem odd that you see a Facebook ad about a wine of the month club after you had just searched for a local winery, but their end goal is to just give you what you want.

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Industry Q&A Session with Vital Management CEO Paul Starkey

On Wednesday, Ron Callis had the opportunity to interview Paul Starkey, CEO of Vital Management and Bravas Group, via Facebook Live. Paul Starkey has been in the custom installation business for 24 years, and during that time he has raised venture capital twice, acquired two companies, and started two others. He has extensive knowledge of the CI industry ranging across business operations, sales and marketing.

For those of you who didn’t have the chance to catch it live, we’ve captured the video and transcript of the Q&A session below.

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In the AV and Automation Industry, It’s All about the Client Experience

Does Your Company Succeed in Giving the Right Client Experience?

In a world where most companies are pushing e-commerce websites or black box solutions, the AV and automation industry has held back. Why? Because integrators aren’t simply selling an amplifier or smart TV—they’re selling an experience. A lot of companies excel at being “technology concierges” with first-class customer support, but that’s just one part of your client’s experience with your company.

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Do You Need to Improve Your Marketing Strategy?

Find Out if a New Marketing Initiative is Right for Your Company

Custom integrators are experts at making technology work seamlessly and effectively in homes and businesses, but let’s face it: they’re typically not experts at marketing. And that’s okay. Because of this, many technology professionals simply don’t know if they’re on the right track with their marketing strategy or not.

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2017 CEDIA Awards: Take Advantage of this Marketing Opportunity

How to Make the Most of Trade Association Accolades

CEDIA has revealed the details of their 2017 Awards, which acknowledge best-in-class products and technology professionals. These awards are great for more than just the bragging rights—they’re also a fantastic opportunity for you to promote your company through public relations and marketing campaigns. To learn more about these awards and how you can best leverage them, read on.

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