How to Increase Your Organic Reach on Facebook
The Free Way to Cultivate a Client Platform
Kids these days, always with their heads down and their noses in an iPhone. And it’s not just kids – everyone from your employees to your grandma seems to be spending their time perusing the latest Facebook updates. But instead of decrying the loss of personal interactions in the modern age, it’s time to leverage the connections of the modern world. In this blog, we’ll show you how to take advantage of the potential client base the social media platform provides in a way that’s effective, efficient and, best of all, free. Read more after the jump.
4 Reasons to Implement Facebook Advertising in your Business’s Ad Campaign
Facebook Advertising Offers Easy, User-Friendly Ways to Increase Your Reach
Often, when considering channels to reach your target consumer, Google Ads seems like an obvious approach. With a vast user base, Google is guaranteed to be used by your target market every single day. The troubling oversight with Google Ads is users of Google have a pre-existing interest in your industry or market, and actively search for related products or services. These are users that have already been tapped by advertisements and are potentially already brand loyal.
How to Define Your Target Audience for Facebook Advertising
With more than 100 million unique users visiting Facebook every month, there’s no denying the value of Facebook advertising. But to run truly effective campaigns, you have to make sure you're targeting the right people. What good is it to promote your Houston custom electronics company to an avid surfer in Tahiti? The key to running successful Facebook ads is not necessarily reaching a large audience, but reaching the right one. In this blog, we'll highlight some great ways to define your target audience to make sure you’re using your ad dollars efficiently and effectively.