Why Is Having Appealing Content On Your Website So Important For Integrators
If you’ve done any kind of investigation about how to expand your business and online presence, you’ve probably been told the phrase “Content is King.” Indeed, more organizations than ever have been engaging in content marketing campaigns to develop grow expand their businesses. Let’s take a look some major factors that are contributing to this marketing revolution.
An updated web presence immediately differentiates you from your competitors and shows visitors that you are a forerunner in this industry. Whether a stranger or a referral, potential buyers are likely to first conduct research online before making a major purchase. Thus your potential clients become more informed about their options and quickly choose a technology contractor on the presumed credibility and expertise that your web presence provides. An easy-to-navigate website, which includes fine-tuned copy crafted towards your audience, will help buyers in all stages of the sales cycle make the best decisions in your favor.
People respond best to information when it is presented in a visual manner. Your website should include content that appeals to your visitors instantly such as a media room image or touch screen interface. With compelling images as the primary focus of your website, you will have referrals captivated from the moment your URL appears in their address bar.
A Slideshow of images on your homepage, provides visitors with new information every few seconds, communicating various offerings and services you provide. A Photo Gallery page can serve as a showcase for your recent projects as well as a resource to browse and gain inspiration for ideas. While a Virtual Demo helps users interact and experience the technology firsthand. At One Firefly, we’ve noted the importance of images to engage customers and have included all three components built into our Mercury Collection websites.
Educates On Your Offerings
According to Google, the average consumer visiting your site directly is in the middle of their purchase path. Thus, these consumers, like many referrals, are aware of some of your products or services, yet doing research to determine the vendors and services that accompany their next step.
Fresh blog content positions your website and your company as an educational resource and shows that you want to offer a helping hand for the consumer, not just talk about yourself or the brands you offer. This content helps buyers understand more about the services you provide and what’s possible from an integrated home or a commercial technology system. By educating potential clientele you can perhaps encourage them to consider whole house control instead of their initial idea of a one room system, as an example
In today’s modern age, your content should be engaging, shareable and likeable. Easy access to like or follow your brand on social media, helps referrals spread your brand across their networks as well. Visitors to your site expect multiple ways to connect with your brand, and that includes an-easy-to-find telephone number, contact forms embedded throughout, and a permanent social toolbar make the most of your referral visitors, providing every opportunity to get a new lead for your sales team. As shown in this example, have your phone, address, and social media at the top of your website to make it easy for potential clients to take action and connect with you.
Interested in more information about the capabilities of a fully-functional, engaging website? Check out one of our webinars today.
Author: Ron Callis
About: Ron Callis, Jr., the founder of One Firefly, is an engineer with tremendous people skills, unbridled energy, and a passion for excellence. With a Mechanical Engineering degree from Virginia Tech under his hood and successful sales career tracks at two innovative, leading technology manufacturers, Lutron and Crestron, the spark was ignited for Ron to build and drive his own high performance business. After helping hundreds of technology service professionals expand their companies with smart home technology, the wheels began turning for Ron to leverage his engineering know-how, assertive sales ingenuity, and industry experience. In 2007 he founded Firefly Design Group (now One Firefly) which has become the leading marketing firm specializing within the integrated technology and security space.