Page Count, Internal Links and Web Crawl: How Do They Relate?
Easy-to-Access Content Is the Key to Good SEO
By now you probably know the difference between SEO and content marketing, and how they work together to help you get found online. But just because there is plenty of content, and even if it’s been tailored to specific, relevant key phrases, doesn’t mean you’ll always automatically achieve the highest rankings or the best results. So how do you enhance your content marketing strategy with onsite changes? In this blog, we’ll provide a simple guide to making your site more functional and visible to search engines and users alike. Read more after the jump.
Domain Authority, What is it Good For?
Domain Authority Defined
In short, domain authority is a means of measuring how well a website will rank on search engines. Developed by Moz, domain authority scores range from one to 100—the higher the score, the better a website’s ability to rank in search. Sites like Wikipedia and Facebook are at the upper end of the DA score due to their large number of high-quality external links. Small businesses and websites with far fewer inbound links typically have much lower scores. Brand new websites will start with a domain authority score of one. A DA score is best used as a comparative metric rather than a definitive score.
Do You Need to Improve Your Marketing Strategy?
Find Out if a New Marketing Initiative is Right for Your Company
Custom integrators are experts at making technology work seamlessly and effectively in homes and businesses, but let’s face it: they’re typically not experts at marketing. And that’s okay. Because of this, many technology professionals simply don’t know if they’re on the right track with their marketing strategy or not.