The Importance of Creating the Right Logo for Your Brand Identity
Is Your Company Making a Good First Impression?
A logo is one of the first things a potential customer will learn about you. Whether found on signage or the web, your logo tells customers what they can expect from your company. The combination of symbols, language, and styling says that you are an innovator, that you are reliable, that you are an exciting opportunity, or however you want to represent your brand. Though, if not done correctly, a logo can easily misrepresent your company and put off potential customers. Is your current logo accurately depicting your brand identity? If you aren’t sure, continue reading for a guide to branding and logo design.
Page Count, Internal Links and Web Crawl: How Do They Relate?
Easy-to-Access Content Is the Key to Good SEO
By now you probably know the difference between SEO and content marketing, and how they work together to help you get found online. But just because there is plenty of content, and even if it’s been tailored to specific, relevant key phrases, doesn’t mean you’ll always automatically achieve the highest rankings or the best results. So how do you enhance your content marketing strategy with onsite changes? In this blog, we’ll provide a simple guide to making your site more functional and visible to search engines and users alike. Read more after the jump.
Domain Authority, What is it Good For?
Domain Authority Defined
In short, domain authority is a means of measuring how well a website will rank on search engines. Developed by Moz, domain authority scores range from one to 100—the higher the score, the better a website’s ability to rank in search. Sites like Wikipedia and Facebook are at the upper end of the DA score due to their large number of high-quality external links. Small businesses and websites with far fewer inbound links typically have much lower scores. Brand new websites will start with a domain authority score of one. A DA score is best used as a comparative metric rather than a definitive score.