Your Business Doesn’t Stand Still; Neither Should Your Marketing
Put Strategy Behind Your Marketing Efforts
It’s easy to get into routines in life. Go to work, do the day’s tasks, relax at home, and do it all over again the next day. But if you own your own business, as many of our readers do, you know that a “just do the routine” approach is not the key to positive growth over time. You have to constantly be looking at ways to improve business operations, seek out new projects or make processes more efficient.
The same holds true for marketing. The strategy that was carefully crafted a year or two ago may still work effectively, but there’s also a chance that it’s no longer 100% in line with your business goals anymore.
A Quick Guide to AV Company Trifold Brochures
Learn how to Use Trifolds to Your Advantage
There is no doubt that brochures are an excellent marketing option for companies or businesses that are looking to spend a small amount of money for a big amount of exposure. But if we start to look into the vast world of the brochures, we are going to realize that there is a wide diversity of brochures out there to choose from. Our final decision will ultimately depend on our objectives and the content we are planning to include.
In this blog, we go over the basics of trifold brochures and provide some insight on the best ways that AV and automation companies can use them to boost sales.
The Importance of Creating the Right Logo for Your Brand Identity
Is Your Company Making a Good First Impression?
A logo is one of the first things a potential customer will learn about you. Whether found on signage or the web, your logo tells customers what they can expect from your company. The combination of symbols, language, and styling says that you are an innovator, that you are reliable, that you are an exciting opportunity, or however you want to represent your brand. Though, if not done correctly, a logo can easily misrepresent your company and put off potential customers. Is your current logo accurately depicting your brand identity? If you aren’t sure, continue reading for a guide to branding and logo design.