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Page Count, Internal Links and Web Crawl: How Do They Relate?

Easy-to-Access Content Is the Key to Good SEO

By now you probably know the difference between SEO and content marketing, and how they work together to help you get found online. But just because there is plenty of content, and even if it’s been tailored to specific, relevant key phrases, doesn’t mean you’ll always automatically achieve the highest rankings or the best results. So how do you enhance your content marketing strategy with onsite changes? In this blog, we’ll provide a simple guide to making your site more functional and visible to search engines and users alike. Read more after the jump.

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Domain Authority, What is it Good For?

Domain Authority Defined

In short, domain authority is a means of measuring how well a website will rank on search engines. Developed by Moz, domain authority scores range from one to 100—the higher the score, the better a website’s ability to rank in search. Sites like Wikipedia and Facebook are at the upper end of the DA score due to their large number of high-quality external links. Small businesses and websites with far fewer inbound links typically have much lower scores. Brand new websites will start with a domain authority score of one. A DA score is best used as a comparative metric rather than a definitive score.

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Do You Need to Improve Your Marketing Strategy?

Find Out if a New Marketing Initiative is Right for Your Company

Custom integrators are experts at making technology work seamlessly and effectively in homes and businesses, but let’s face it: they’re typically not experts at marketing. And that’s okay. Because of this, many technology professionals simply don’t know if they’re on the right track with their marketing strategy or not.

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2017 CEDIA Awards: Take Advantage of this Marketing Opportunity

How to Make the Most of Trade Association Accolades

CEDIA has revealed the details of their 2017 Awards, which acknowledge best-in-class products and technology professionals. These awards are great for more than just the bragging rights—they’re also a fantastic opportunity for you to promote your company through public relations and marketing campaigns. To learn more about these awards and how you can best leverage them, read on.

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3 Excuses Integrators Use to Avoid Marketing

Is Something Holding Your Business Back from Success?

Last year, Infusionsoft conducted a survey of more than a thousand small business owners about their business and marketing strategies. The survey asked what their goals for the coming year were, and here were the top three mentioned most often:

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Is Email Segmenting Worth It?

Maximize Email Effectiveness with Segmented Lists

For many integrators, email marketing is the great unknown. You send out messages into the void and hope that those emails result in potential customers. But the truth is that email marketing is far more strategic than just throwing emails at the customer dartboard and crossing your fingers for the bullseye. Below, we break down one of the top newsletter marketing strategies, email segmenting, and go over some quantifiable metrics that show why it’s worth pursuing.

 

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