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Your Business Doesn’t Stand Still; Neither Should Your Marketing

Put Strategy Behind Your Marketing Efforts

It’s easy to get into routines in life. Go to work, do the day’s tasks, relax at home, and do it all over again the next day. But if you own your own business, as many of our readers do, you know that a “just do the routine” approach is not the key to positive growth over time. You have to constantly be looking at ways to improve business operations, seek out new projects or make processes more efficient.

The same holds true for marketing. The strategy that was carefully crafted a year or two ago may still work effectively, but there’s also a chance that it’s no longer 100% in line with your business goals anymore.

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A Quick Guide to AV Company Trifold Brochures

Learn how to Use Trifolds to Your Advantage

There is no doubt that brochures are an excellent marketing option for companies or businesses that are looking to spend a small amount of money for a big amount of exposure. But if we start to look into the vast world of the brochures, we are going to realize that there is a wide diversity of brochures out there to choose from. Our final decision will ultimately depend on our objectives and the content we are planning to include.

In this blog, we go over the basics of trifold brochures and provide some insight on the best ways that AV and automation companies can use them to boost sales.

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The Importance of Creating the Right Logo for Your Brand Identity

Is Your Company Making a Good First Impression?

A logo is one of the first things a potential customer will learn about you. Whether found on signage or the web, your logo tells customers what they can expect from your company. The combination of symbols, language, and styling says that you are an innovator, that you are reliable, that you are an exciting opportunity, or however you want to represent your brand.  Though, if not done correctly, a logo can easily misrepresent your company and put off potential customers. Is your current logo accurately depicting your brand identity? If you aren’t sure, continue reading for a guide to branding and logo design.

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Page Count, Internal Links and Web Crawl: How Do They Relate?

Easy-to-Access Content Is the Key to Good SEO

By now you probably know the difference between SEO and content marketing, and how they work together to help you get found online. But just because there is plenty of content, and even if it’s been tailored to specific, relevant key phrases, doesn’t mean you’ll always automatically achieve the highest rankings or the best results. So how do you enhance your content marketing strategy with onsite changes? In this blog, we’ll provide a simple guide to making your site more functional and visible to search engines and users alike. Read more after the jump.

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Domain Authority, What is it Good For?

Domain Authority Defined

In short, domain authority is a means of measuring how well a website will rank on search engines. Developed by Moz, domain authority scores range from one to 100—the higher the score, the better a website’s ability to rank in search. Sites like Wikipedia and Facebook are at the upper end of the DA score due to their large number of high-quality external links. Small businesses and websites with far fewer inbound links typically have much lower scores. Brand new websites will start with a domain authority score of one. A DA score is best used as a comparative metric rather than a definitive score.

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Do You Need to Improve Your Marketing Strategy?

Find Out if a New Marketing Initiative is Right for Your Company

Custom integrators are experts at making technology work seamlessly and effectively in homes and businesses, but let’s face it: they’re typically not experts at marketing. And that’s okay. Because of this, many technology professionals simply don’t know if they’re on the right track with their marketing strategy or not.

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