Two Essential Ways to Push Fresh Content to Your Customers
How to Ensure Your Clients are Viewing Your Content
Having an engaging online presence, complete with a mobile-friendly website and custom crafted blogs, is one of the most effective ways for technology integrators to build credibility with referrals and potential clients; but how can you ensure that content gets read? It’s not enough to merely assume that your audience is visiting your website and social media pages every day. Technology integrators need to be proactive and push that content out to give it the best possible chance of being seen. Here are two essential ways to help ensure your content gets seen by clients, partners, and referrals:
With a whopping 1.55 billion active users, you already know that it’s paramount to have a Facebook Business page with regularly updated content. But just how effective are your posts at driving traffic back to your website? Relevant articles and pieces of industry news are good ways to stay connected with your audience, but you also need to make sure you post links to your most recent blogs and web content.
Using hashtags when you post will enable your content to show up in custom feeds and thus will help you engage with a wider audience. For example, if you have written a blog about home theaters, by simply typing #HomeTheaters in your post, your post will now become visible to anyone who searches for posts with that hashtag. Incorporating the use of popular & trending hashtags, such as #ThrowbackThursday for example, can also help increase traffic and audience engagement.
While many people check their social media pages every day, they check their email even more frequently. Sending out an eNewsletter is one of the most effective ways to place new content directly in front of your clients and referrals. A catchy, engaging subject line will grab their attention and create an immediate call to action. Whether or not they have considered hiring you already, an interesting and timely eNewsletter will prompt them to keep your business top of mind.
Getting clients to open an eNewsletter is only the first goal, however. The second is to captivate your audience with high-quality, engaging content so that they are interested enough to click a link back to your website to learn more about your business. While highlighting company news and relevant sales are common pieces of subject matter, incorporating your blog and web content into your eNewsletter will help showcase your business as a best-in-class industry leader.
By pushing out your content through social media and eNewsletters, you’ll be well on your way to creating a successful digital marketing campaign. Timeliness and consistency is key – contact One Firefly to start an active Content Marketing Campaign and stay top of mind with your clients, referrals, and partners.
Author: Michelle de Carion
Title: Content Manager
About: As a Content Manager at One Firefly, Michelle de Carion is responsible for supporting One Firefly clients by producing engaging web content in the form of blogs, press releases, social media updates, newsletters and case studies. With a bachelor’s degree in communications, Michelle has drafted hundreds of blogs over the span of her career in journalism and marketing for 8 years. She specializes in creating creative copy for all digital marketing platforms. Michelle joined the One Firefly team in 2014. She spends her free time swing dancing and volunteering with the Fort Lauderdale dance organization, Swing Out South Florida.