3 Reasons Why Content Marketing is Valuable for Integrators
The Cost-Effective Way to Grow Your Business
If you’re reading this blog, you’re probably considering different marketing techniques to help grow your business and boost customer acquisition. There are tons of marketing strategies out there that can be very effective—PPC, search engine optimization, retargeting/display ads, and traditional print advertisement, to name a few. However, no marketing strategy can compete against the power of content marketing.
Content marketing is centered on the idea of providing your customers with relevant, informative content that helps bring in new prospects and prove that your integrator company is the right choice for them. It also helps keep your brand top of mind with your most valuable audience: your existing customer base. This audience has already chosen your company for their automation needs in the past, and thus is far more likely to be interested in what else you have to offer. Content marketing allows you to remind your existing clients about other products and services in a helpful and non-invasive way.
One of the biggest components of a content marketing campaign is blog creation, where you consistently post new, targeted content to your website. But that’s not the only aspect of a holistic marketing campaign. One Firefly’s approach to content marketing combines blog posts, newsletters, and social media to ensure that your content is highly visible to your target audience across all main platforms: search engines, email, and social media. It’s a proactive strategy that encourages your prospects to go to your website and absorb all the great content there.
So why is content marketing the ideal marketing tool for the custom integrator space? Here are three reasons:
1. Content Marketing Grows Over Time
Unlike PPC ad campaigns, where you have to pay for each new click and hope that your money is being spent on a worthwhile prospect, content marketing is an investment that never goes away. Once your blog is published, its viewership will only increase over time, gaining more readers the longer it’s available. And because your blog posts are designed for organic search engine growth, you won’t have to pay for each read. Now, it’s worth noting that PPC can still be incredibly effective for boosting visitors to your website. However, it shouldn’t be your primary marketing focus if you want to grow traffic without paying for it.
2. Content Marketing Helps You Hone in on the Right Customers
Having a well-designed, SEO-friendly website goes a long way toward pulling in customers that might otherwise have never heard of your company. However, unless you add SEO-rich, targeted copy to your website, you’re likely to have to weed through some leads that aren’t a good fit. With content marketing, you get far more opportunities to create content that is hyper-targeted for your ideal buyer—the right location, the right need, and the right buyer characteristics, such as home value or annual income. Regular website pages simply can’t get that granular without keyword stuffing, which will actually hurt your search engine rankings.
3. Content Marketing Proves You’re an Expert in Your Field
Let’s face it: there are tons of technology integrators out there, and they all pretty much share the same messaging. How do you stand out from the pack? You produce more content, and you produce content that showcases your reliability, expertise, and industry knowledge. When potential buyers go to your site and start reading all of the tips and guides on your blog, they’re going to feel more comfortable giving you a call instead of your competitor, who has very little authoritative content to offer.
These reasons are just a few of the benefits you stand to gain from investing in content marketing. If you’d like to learn more about the different marketing strategies available to you as a technology integrator, give us a call.
Author: Rachel Barnett
Title: Content Manager
As a Content Manager at One Firefly, Rachel is responsible for supporting One Firefly clients by producing engaging web content in the form of blogs, press releases, social media updates, newsletters and case studies. Rachel has a Bachelor of Arts in English and Journalism from Texas State University and several years of experience with online marketing and writing. When not typing away at her computer, Rachel spends her time playing with her overly energetic Shih Tzu, board gaming with friends, and cooking the best chicken pot pie you’ve ever tasted.