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Welcome To Our Blog
For over 8 years, One Firefly has been leading the industry providing design and engineering services, premium web design solutions, and high geared integrated marketing system programs – helping over 500 technology service professionals around the world to grow… and we want to do more. Starting in 2016, we decided to share our depth of knowledge and expertise with our audience, and be a go-to resource for technology professionals seeking valuable insights across a broad range of topics important to their businesses. Our entire staff is dedicated to bringing you fresh and relevant content, rich in substance and loaded with key takeaways. Visit us weekly to stay up to date on the latest topics published by our expert team of marketing professionals.
This Week in Residential AV: Honeywell, Kickstarter, and Toshiba
One Firefly CEO Ron Callis joined Jeremy Glowacki from Residential Systems and Matt Scott and Tim Albright from AVNation TV on Monday for their weekly podcast: ResiWeek. It was a fun time among industry experts discussing the latest newsworthy topics in the home automation and AV space.
If you don’t have time to watch the full podcast, here’s a rundown on what the host and guest speakers discussed:
Quick Update Regarding Our Web Maintenance Packages
Ron Callis, CEO of One Firefly, goes into recent Web Maintenance survey results and details why we created our Web Maintenance Packages. Please check out the video and let us know what you think by leaving a comment below!
Advantages of a Mobile-Responsive Website over a Mobile Site
How often do you find yourself coming across a website through your mobile device that has confusing format or just an overall messy look? As a user, if you come across a site like this, it’s more than likely for you to simply exit out and find your solution elsewhere. Businesses who choose to go against building a mobile-responsive site, or choose to only stick to a mobile site, are missing out on copious amounts of leads and sales due to this less than user-friendly interaction. If you currently have a site that doesn’t respond well on mobile and find that customers aren’t pleased with their interactions, there’s still options for you moving forward. By adapting a mobile-responsive design for your website, you don’t have to worry about creating a separate domain for your "mobile" ready site.
Your website is your first impression to potential customers. If you have a bright, attractive website, your company will exude a sense of professionalism. Alternatively, if you fill your site with poor photography and clashing colors, your business identity will suffer.
There are a few basic keys to good website design. First, your site should have a simple, pleasant color scheme that is consistent throughout the site. Successfully designed websites choose one main color and two or three accent colors. The main colors are usually white, off-white, or charcoal gray. Accent colors often include a few complementing shades of the main color or some variation on the company's logo. Second, any text on your website should be easy to read, including your business name and the menu.
Utilize Interactive Content to Engage More Visitors
Worldwide there are more than one billion websites. That’s a lot of content. Some of it is not so good, and more than likely you’ve come across your fair share of it. Creating quality content is hard to do, and it’s time-consuming, but when done right such content educates and engages visitors, demonstrates credibility, and can even create a dialogue with the audience. By adding different types of content to your website, you can cut through the noise, offer a breath of fresh air, and capture your target audience’s attention. Enter interactive content.