Is Email Segmenting Worth It?
Maximize Email Effectiveness with Segmented Lists
For many integrators, email marketing is the great unknown. You send out messages into the void and hope that those emails result in potential customers. But the truth is that email marketing is far more strategic than just throwing emails at the customer dartboard and crossing your fingers for the bullseye. Below, we break down one of the top newsletter marketing strategies, email segmenting, and go over some quantifiable metrics that show why it’s worth pursuing.
3 Effective Strategies for More Efficient Production Management
Effective production management is a key aspect of any business; whether you are designing and installing whole home audio systems, implementing commercial integrated security systems, or providing maintenance, basic install or periodic service to customers across your area. By utilizing effective production management strategies, dedicated tools and software, and defining processes and procedures for your organization you can ensure that your projects are delivered on-time, on-budget, and that they meet your customer’s expectations every time.
5 Customer Service Trends That Can't Be Ignored
It's no secret that good customer service increases loyalty, gives you a competitive edge and ultimately influences your bottom line. At a time when customers expect to get their questions answered, and their issues resolved quickly and easily, creating a quality customer experience is vital to the success of your business. To ensure that you are meeting your customers' expectations for great service, you should consider following these five major customer service trends.