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Welcome To Our Blog

For over 8 years, One Firefly has been leading the industry providing design and engineering services, premium web design solutions, and high geared integrated marketing system programs – helping over 500 technology service professionals around the world to grow… and we want to do more. Starting in 2016, we decided to share our depth of knowledge and expertise with our audience, and be a go-to resource for technology professionals seeking valuable insights across a broad range of topics important to their businesses. Our entire staff is dedicated to bringing you fresh and relevant content, rich in substance and loaded with key takeaways. Visit us weekly to stay up to date on the latest topics published by our expert team of marketing professionals.

How Will Voice Search Affect SEO Results?

Do Apps Like Alexa Have an Impact on Campaign Performance?

The change has been coming for some time now, but last year it seemed to break big: voice control is the new “it” thing in technology. Smart home manufacturers like Crestron and Control4 have realized it, and they’ve made their systems compatible with apps like Amazon’s Alexa and Google’s Assistant. But the changes include more than just the relatively small smart home market. Thanks to Cortana, Siri and others, voice control is quickly becoming the norm for everyone. So how will this affect your content marketing performance? Read on to find out.

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An Introduction to Google Analytics

Why You Should Utilize This Tool in Your Marketing Campaign

Online marketing campaigns can be a very powerful means to reach new audiences and develop a brand presence. You create a relationship between the reader and your company through relevant content, and this optimized content helps potential customers find you in a web search. However, there can also be a lot of confusion surrounding the effectiveness of your online strategies. How do you know when people are accessing your marketing content and if they are having a positive response?

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Not Your Typical Website Design

Bravas Corporate Site Targets Luxury Community

A website is a powerful tool, open 24/7 that can influence people’s decisions as well as educate them. No matter what service or product you offer, having a website improves and enhances your customer reach. A well-structured website can lend instant credibility to your business and position the company as a thought leader in its respective industry.

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Is Email Segmenting Worth It?

Maximize Email Effectiveness with Segmented Lists

For many integrators, email marketing is the great unknown. You send out messages into the void and hope that those emails result in potential customers. But the truth is that email marketing is far more strategic than just throwing emails at the customer dartboard and crossing your fingers for the bullseye. Below, we break down one of the top newsletter marketing strategies, email segmenting, and go over some quantifiable metrics that show why it’s worth pursuing.

 

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3 Effective Strategies for More Efficient Production Management

Effective production management is a key aspect of any business; whether you are designing and installing whole home audio systems, implementing commercial integrated security systems, or providing maintenance, basic install or periodic service to customers across your area. By utilizing effective production management strategies, dedicated tools and software, and defining processes and procedures for your organization you can ensure that your projects are delivered on-time, on-budget, and that they meet your customer’s expectations every time.

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5 Customer Service Trends That Can't Be Ignored

It's no secret that good customer service increases loyalty, gives you a competitive edge and ultimately influences your bottom line. At a time when customers expect to get their questions answered, and their issues resolved quickly and easily, creating a quality customer experience is vital to the success of your business.  To ensure that you are meeting your customers' expectations for great service, you should consider following these five major customer service trends.

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