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Welcome To Our Blog

For over 8 years, One Firefly has been leading the industry providing design and engineering services, premium web design solutions, and high geared integrated marketing system programs – helping over 500 technology service professionals around the world to grow… and we want to do more. Starting in 2016, we decided to share our depth of knowledge and expertise with our audience, and be a go-to resource for technology professionals seeking valuable insights across a broad range of topics important to their businesses. Our entire staff is dedicated to bringing you fresh and relevant content, rich in substance and loaded with key takeaways. Visit us weekly to stay up to date on the latest topics published by our expert team of marketing professionals.

Industry Q&A Session with Vital Management CEO Paul Starkey

On Wednesday, Ron Callis had the opportunity to interview Paul Starkey, CEO of Vital Management and Bravas Group, via Facebook Live. Paul Starkey has been in the custom installation business for 24 years, and during that time he has raised venture capital twice, acquired two companies, and started two others. He has extensive knowledge of the CI industry ranging across business operations, sales and marketing.

For those of you who didn’t have the chance to catch it live, we’ve captured the video and transcript of the Q&A session below.

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Are You Hurting Your Search Results With Outdated Practices?

Explore Some of the Most Common ‘Black Hat’ SEO Mistakes

Are you still trying to increase your search engine rankings using methods you learned about years ago? Though some approaches are still relevant today, others now offer little in the way of results and some SEO practices can even negatively impact a website’s search rankings. The latter are what webmasters call “Black Hat” SEO.  These practices are considered underhanded or shortcuts and are penalized by search engines. In this blog, we highlight some of the most common ones so you can avoid them when coming up with a brand new SEO strategy.

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How to Improve a Team’s Customer Service Skills

A good buying experience is what keep your clients coming back time and time again. One of the best ways to grow your business is to focus on improving your team to ensure an excellent buying experience for the customer. Below are three ways to improve a team’s customer service skills:

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2017 CEDIA Awards: Take Advantage of this Marketing Opportunity

How to Make the Most of Trade Association Accolades

CEDIA has revealed the details of their 2017 Awards, which acknowledge best-in-class products and technology professionals. These awards are great for more than just the bragging rights—they’re also a fantastic opportunity for you to promote your company through public relations and marketing campaigns. To learn more about these awards and how you can best leverage them, read on.

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3 Excuses Integrators Use to Avoid Marketing

Is Something Holding Your Business Back from Success?

Last year, Infusionsoft conducted a survey of more than a thousand small business owners about their business and marketing strategies. The survey asked what their goals for the coming year were, and here were the top three mentioned most often:

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Are You Destined to be a Highly Successful Entrepreneur?

Six Characteristics Shared by Leaders of Great Companies

When you take a look at the attitudes, behaviors, and habits of the super successful, you will find that there are certain characteristics they all seem to share.  Famous business tycoons like Bill Gates, Richard Branson, Oprah Winfrey and Steve Jobs all share the six admirable qualities below, and emulating them as much as possible will put you on the fast track to mogul status!

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