How to Target the Right Audience Using Facebook Ads
A Guide to Facebook Advertising
Google, Facebook, and other large online companies are gathering massive amounts of data about you—and you may not even know it. From the type of car you drive—whether luxury or economy—to the size of your income and shopping habits, these SEO giants are tracking your activity online and placing you in specific categories for marketing purposes. This may sound scary to you on a personal level, however companies like Facebook are trying to offer the right goods and services to you that you are interested in. It may seem odd that you see a Facebook ad about a wine of the month club after you had just searched for a local winery, but their end goal is to just give you what you want.
Industry Q&A Session with Vital Management CEO Paul Starkey
On Wednesday, Ron Callis had the opportunity to interview Paul Starkey, CEO of Vital Management and Bravas Group, via Facebook Live. Paul Starkey has been in the custom installation business for 24 years, and during that time he has raised venture capital twice, acquired two companies, and started two others. He has extensive knowledge of the CI industry ranging across business operations, sales and marketing.
For those of you who didn’t have the chance to catch it live, we’ve captured the video and transcript of the Q&A session below.
Are You Hurting Your Search Results With Outdated Practices?
Explore Some of the Most Common ‘Black Hat’ SEO Mistakes
Are you still trying to increase your search engine rankings using methods you learned about years ago? Though some approaches are still relevant today, others now offer little in the way of results and some SEO practices can even negatively impact a website’s search rankings. The latter are what webmasters call “Black Hat” SEO. These practices are considered underhanded or shortcuts and are penalized by search engines. In this blog, we highlight some of the most common ones so you can avoid them when coming up with a brand new SEO strategy.