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Welcome To Our Blog

For over 8 years, One Firefly has been leading the industry providing design and engineering services, premium web design solutions, and high geared integrated marketing system programs – helping over 500 technology service professionals around the world to grow… and we want to do more. Starting in 2016, we decided to share our depth of knowledge and expertise with our audience, and be a go-to resource for technology professionals seeking valuable insights across a broad range of topics important to their businesses. Our entire staff is dedicated to bringing you fresh and relevant content, rich in substance and loaded with key takeaways. Visit us weekly to stay up to date on the latest topics published by our expert team of marketing professionals.

3 Techniques to Help Manage Projects More Efficiently

Much of the work that technology integrators implement is project-based in nature.  Between your initial meeting with a client, to receiving the final sign-off on the project, a lot has to happen.  Without a proper project methodology firmly in place, the risk of a project spiraling out of control (and thus the loss of any profits associated with the project) is all too possible.  Here are several project management tips to help you complete jobs more efficiently and profitably:

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How to Define Your Target Audience for Facebook Advertising

With more than 100 million unique users visiting Facebook every month, there’s no denying the value of Facebook advertising. But to run truly effective campaigns, you have to make sure you're targeting the right people. What good is it to promote your Houston custom electronics company to an avid surfer in Tahiti? The key to running successful Facebook ads is not necessarily reaching a large audience, but reaching the right one. In this blog, we'll highlight some great ways to define your target audience to make sure you’re using your ad dollars efficiently and effectively.

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Avoiding the Nightmare Scenario: Why You Should Regularly Backup Your Website

Picture this: You assign a member of your team the task of swapping out a few images on your brand new website. This individual signs into your website platform and notices an outdated plugin. The employee clicks “Update” and with a click of a button, an unknowingly incompatible file was installed and your entire site goes down. Is your website protected? 

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Understand Your Audience: 4 Tips to Retain More Newsletter Subscribers

Understanding when and why your newsletter subscribers click ‘opt-out’ can leave you riddled with questions. Some subscribers leave simply because their interests have changed.  Others leave because of improper use of their email address or because they receive an influx of messaging with little relevant content.  Here are four tips on how you can effectively build your newsletter list and craft content that keeps subscribers engaged- and coming back for more:

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5 Tips to Create a Winning Content Marketing Strategy in 2016

Content marketing has brought about rapid change in the way brands engage consumers. Before laying the groundwork for a successful campaign, it’s important to understand what content marketing is all about. In recent years, media saturation has diminished the impact of traditional marketing, and content marketing has proven itself as a valuable avenue for reaching potential clients.

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3 Reasons You Should Be Using Unique Imagery vs. Stock Imagery

When it comes to building a successful brand for technology integrators, exhibiting unique visual content is key. It’s no surprise that most people who are visiting your website or receiving your marketing materials are going to spend more than 50% of their time looking at the images that reflect your service or products offered. Your brand is the visual language that communicates and connects emotionally with your target audience. So why should you use unique imagery instead of traditional stock imagery? Here are three important reasons:

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