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Welcome To Our Blog

For over 8 years, One Firefly has been leading the industry providing design and engineering services, premium web design solutions, and high geared integrated marketing system programs – helping over 500 technology service professionals around the world to grow… and we want to do more. Starting in 2016, we decided to share our depth of knowledge and expertise with our audience, and be a go-to resource for technology professionals seeking valuable insights across a broad range of topics important to their businesses. Our entire staff is dedicated to bringing you fresh and relevant content, rich in substance and loaded with key takeaways. Visit us weekly to stay up to date on the latest topics published by our expert team of marketing professionals.

5 Reasons Your Company Needs a Facebook Page

Social media marketing is becoming crucial to marketing departments everywhere, and there is little doubt which platform is driving the charge. The days when a company created a Facebook page simply for the purpose of having a presence there are over. Facebook has risen as the social media powerhouse of digital marketing, and it is here to stay. Every company should be using Facebook to boost their business, and here’s why:

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Why Is Having Appealing Content On Your Website So Important For Integrators

If you’ve done any kind of investigation about how to expand your business and online presence, you’ve probably been told the phrase “Content is King.” Indeed, more organizations than ever have been engaging in content marketing campaigns to develop grow expand their businesses. Let’s take a look some major factors that are contributing to this marketing revolution.

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3 Website Best Practices For Technology Integrators To Impact Prospective Clients

When Will Rogers said, "You never get a second chance to make a first impression," the internet didn't exist. First impressions, whether in person, on the phone, or in today's digital world are a constant factor that matters for an electronic systems contractor or ultimately anyone in business.

Before you meet a potential client for the first time, you groom and dress yourself to reflect the type of AV company from which customers will trust for quality installations. How much time have you spent grooming your website’s home page? When was the last time you updated it? Let’s discuss 3 best practices that will impact potential customers who visit your website.

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Why an Open Source CMS Reigns Supreme

When it comes to the latest trends in web development, content is king. Engaging, quality content on a well-designed website drives traffic and brings users back time and time again. However, business owners often struggle with many aspects of web development from design, to cost and upkeep. So why do organizations like eBay, Harvard University, Time and BBC News believe in the practice of using an Open Source Content Management System as a platform for their website?

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What Are The Digital Steps In Your Customer’s Journey?

When your best friend says, “Trust me, you’ll love this resort!” or a family member exclaims, “Believe me, this restaurant is fantastic!” do you simply take their word for it and make a reservation based solely on the recommendation from someone you trust? Or, instead, do you make a quick Google search and check out the hotel or restaurant’s website, browse some photos, and perhaps read some reviews? The ease of checking up on a business online means that referrals will inevitably end up visiting your website. These digital steps have become part of the journey for technology integration customers. Here are 3 tips to build credibility with these customers:

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Inbound Marketing For Technology Integrators Explained

Inbound marketing is the process of helping potential customers find your company – often before they are even looking to make a purchase – and then turning that early awareness into brand preference and, ultimately, into leads and revenue.*

To put that into perspective for the home technology and commercial integrated systems industries, let’s take a look at an example:

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