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Blog

4 Major Misconceptions About Blogging for Business

Blogs are useless, right? Wrong. In fact, regular blogging leads to 55 percent more website clicks, says Hubspot. What does that mean? In a digital world, your online presence is as important as a physical storefront, and if potential customers aren’t looking at your website, you won’t be making many sales. A blog is one of the best ways to rank high on search engines, and to get found by the people who can use your product or service. But the online community is also full of misconceptions about how blogs work. After the jump, we’ll address four of the biggest offenders.


4 Powerful Ways to Use Video to Market Your Business

It’s no secret that high-profile customers are more likely to trust a brand and make a purchase when given a demonstration. Videos are often the best way to showcase the subtleties of a great product. Without effective video marketing, your business may be missing out on crucial traffic, leads, and customers in your market.

Here are 4 types of video content you can use to supplement your marketing efforts and grow your business:


Can Content Marketing Be a More Powerful Tool than PPC Ads?

Reaching a Quality Audience through Custom Content Creation

When it comes to the ongoing debate between content marketing and pay per click (PPC) marketing, there may never be a final answer to which is the better strategy. And when it comes to business, the last thing you want is ambiguity. But while there may be no ‘correct’ answer, that doesn’t mean you can’t find the right option depending on your company’s goals and budget. To help reduce that dreaded ambiguity, we’ll discuss some of the ways content marketing, like the one offered in our CM 2.0 services, can be more beneficial than its PPC counterpart.


How to Craft Content That Will Keep Your Clients Clicking

A Guide to Getting the Most Out of Your Blog

A blog is one of the most useful tools in generating regular, organic traffic to your website. The idea is simple: write something that your potential clients will be interested in, and they’ll continue to come back to your site for more info. The more eyes on your site, and the more frequently those eyes see something valuable, the more likely they are to convert into a paying customer. But when it comes to crafting content that will really resonate with prospective clientele, there is no one-size-fits-all answer. That’s why we’ve put together this guide to help you get the most out of your blog. Find out more after the jump.


What is a Blog, and Why Does It Matter?

Are blogs truly useful? There are some perceptions that blogs are just virtual diaries. However, in today's dynamic online environment, a blog can be a vital tool for establishing and growing your online presence. Having an active website is a critical component to your brand’s visibility, and a blog is a significant factor.  Here’s why.