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Content Marketing

3 Reasons Why Content Marketing is Valuable for Integrators

The Cost-Effective Way to Grow Your Business

If you’re reading this blog, you’re probably considering different marketing techniques to help grow your business and boost customer acquisition. There are tons of marketing strategies out there that can be very effective—PPC, search engine optimization, retargeting/display ads, and traditional print advertisement, to name a few. However, no marketing strategy can compete against the power of content marketing.


4 Major Misconceptions About Blogging for Business

Blogs are useless, right? Wrong. In fact, regular blogging leads to 55 percent more website clicks, says Hubspot. What does that mean? In a digital world, your online presence is as important as a physical storefront, and if potential customers aren’t looking at your website, you won’t be making many sales. A blog is one of the best ways to rank high on search engines, and to get found by the people who can use your product or service. But the online community is also full of misconceptions about how blogs work. After the jump, we’ll address four of the biggest offenders.


4 Powerful Ways to Use Video to Market Your Business

It’s no secret that high-profile customers are more likely to trust a brand and make a purchase when given a demonstration. Videos are often the best way to showcase the subtleties of a great product. Without effective video marketing, your business may be missing out on crucial traffic, leads, and customers in your market.

Here are 4 types of video content you can use to supplement your marketing efforts and grow your business:


4 Reasons to Implement Facebook Advertising in your Business’s Ad Campaign

Facebook Advertising Offers Easy, User-Friendly Ways to Increase Your Reach

Often, when considering channels to reach your target consumer, Google Ads seems like an obvious approach. With a vast user base, Google is guaranteed to be used by your target market every single day. The troubling oversight with Google Ads is users of Google have a pre-existing interest in your industry or market, and actively search for related products or services. These are users that have already been tapped by advertisements and are potentially already brand loyal.


5 Signs You Should Invest in a Copywriter

Find out if copywriting services are right for your technology integration business.

Copywriting services can enhance many areas of a technology integrator’s business, boosting both new leads and customer retention. But how do you know if investing in a copywriter is the right decision for your company? There’s no black and white answer, but there are some ways to tell whether or not your business will benefit from copywriting services.

First, let’s talk about what I mean by copywriting services. Many integrators don’t realize the full extent of copywriting can entail, especially when combined with content marketing services: social media management, website content, SEO, blog posts, newsletters, printed content, video scripts, and more. If you need content, a copywriter can provide it for you.
So now that we’re on the same page as to what copywriting consists of, let’s look at the signs that it’s time to invest in a copywriter:


Boost Your Content Marketing Campaign with the Right Keyphrases

Adding engaging content to your website can have endless benefits for your company. You can gain credibility, educate and engage customers, and even enhance your visibility on Google. To get the most out of a content marketing campaign, though, you want to make sure you're engaging the right audience. That's where keyphrases come into play. Read on to find out why keyphrases are so important, how to research the best ones, and what role they play in your content marketing campaign.


Boost Your SEO Performance with Google My Business

Make it Easy for Prospects or Referral Sources to Find You Online

When it comes to search engine optimization, it's all about finding the right audience. You can do this by crafting specific geo-targeted keyphrases through a content marketing campaign or an SEO setup. You can also complement these efforts with various online profiles like Facebook, Houzz, Yelp or Google My Business. Since so much of SEO optimization is about having a consistent online presence, it should come as no surprise that Google My Business can be a big boost when it comes to local searches. Check out our blog to learn more about how GMB can help you get found online and how you can optimize your profile.


Can Content Marketing Be a More Powerful Tool than PPC Ads?

Reaching a Quality Audience through Custom Content Creation

When it comes to the ongoing debate between content marketing and pay per click (PPC) marketing, there may never be a final answer to which is the better strategy. And when it comes to business, the last thing you want is ambiguity. But while there may be no ‘correct’ answer, that doesn’t mean you can’t find the right option depending on your company’s goals and budget. To help reduce that dreaded ambiguity, we’ll discuss some of the ways content marketing, like the one offered in our CM 2.0 services, can be more beneficial than its PPC counterpart.


Do You Need to Improve Your Marketing Strategy?

Find Out if a New Marketing Initiative is Right for Your Company

Custom integrators are experts at making technology work seamlessly and effectively in homes and businesses, but let’s face it: they’re typically not experts at marketing. And that’s okay. Because of this, many technology professionals simply don’t know if they’re on the right track with their marketing strategy or not.


Domain Authority, What is it Good For?

Domain Authority Defined

In short, domain authority is a means of measuring how well a website will rank on search engines. Developed by Moz, domain authority scores range from one to 100—the higher the score, the better a website’s ability to rank in search. Sites like Wikipedia and Facebook are at the upper end of the DA score due to their large number of high-quality external links. Small businesses and websites with far fewer inbound links typically have much lower scores. Brand new websites will start with a domain authority score of one. A DA score is best used as a comparative metric rather than a definitive score.


Facebook Frequently Asked Questions

Many of our clients have questions about Facebook from, “How often do I post?” to “Is there really any value in using Facebook?” In this blog, we’ll answer some of those frequently asked questions. Whether your staff members post to Facebook or you currently work with One Firefly to grow your customer engagement, this article will provide answers to some of the most common Facebook questions.


How to Craft Content That Will Keep Your Clients Clicking

A Guide to Getting the Most Out of Your Blog

A blog is one of the most useful tools in generating regular, organic traffic to your website. The idea is simple: write something that your potential clients will be interested in, and they’ll continue to come back to your site for more info. The more eyes on your site, and the more frequently those eyes see something valuable, the more likely they are to convert into a paying customer. But when it comes to crafting content that will really resonate with prospective clientele, there is no one-size-fits-all answer. That’s why we’ve put together this guide to help you get the most out of your blog. Find out more after the jump.


How to Target the Right Audience Using Facebook Ads

A Guide to Facebook Advertising

Google, Facebook, and other large online companies are gathering massive amounts of data about you—and you may not even know it. From the type of car you drive—whether luxury or economy—to the size of your income and shopping habits, these SEO giants are tracking your activity online and placing you in specific categories for marketing purposes. This may sound scary to you on a personal level, however companies like Facebook are trying to offer the right goods and services to you that you are interested in. It may seem odd that you see a Facebook ad about a wine of the month club after you had just searched for a local winery, but their end goal is to just give you what you want.


Inbound Marketing For Technology Integrators Explained

Inbound marketing is the process of helping potential customers find your company – often before they are even looking to make a purchase – and then turning that early awareness into brand preference and, ultimately, into leads and revenue.*

To put that into perspective for the home technology and commercial integrated systems industries, let’s take a look at an example:


Page Count, Internal Links and Web Crawl: How Do They Relate?

Easy-to-Access Content Is the Key to Good SEO

By now you probably know the difference between SEO and content marketing, and how they work together to help you get found online. But just because there is plenty of content, and even if it’s been tailored to specific, relevant key phrases, doesn’t mean you’ll always automatically achieve the highest rankings or the best results. So how do you enhance your content marketing strategy with onsite changes? In this blog, we’ll provide a simple guide to making your site more functional and visible to search engines and users alike. Read more after the jump.


SEO and Content Marketing: How Do They Fit Together?

When people think about search engine optimization, content marketing isn’t usually the first thing to come to mind. Many people try to focus entirely on SEO or entirely on content marketing without recognizing that the two marketing strategies go hand in hand.

Today, we’re going to talk about how to make the most of both content marketing and search engine optimization, as well as discuss how these marketing strategies affect your business as a technology integrator. First, let’s start with some basic definitions:


Top 4 Content Marketing Mistakes to Avoid

Circumvent These Common Errors to Ensure Content Marketing Success

When you incorporate content into your marketing strategy, you are working towards establishing a long-standing relationship with the consumer. As you provide your audience with valuable information and tools, they have a reason to trust in and look to you. Inevitably, this symbiosis leads to meaningful conversions with the right kind of customer. Content marketing has proven itself over and over again in helping businesses develop brand identity and presence.


What is a Blog, and Why Does It Matter?

Are blogs truly useful? There are some perceptions that blogs are just virtual diaries. However, in today's dynamic online environment, a blog can be a vital tool for establishing and growing your online presence. Having an active website is a critical component to your brand’s visibility, and a blog is a significant factor.  Here’s why.


Why We Love Newsletters

How Digital Newsletters Connect You with Customers

At One Firefly, we use a three-tiered approach in our content marketing campaigns, which includes blogging, Facebook advertising, and newsletters. You may wonder why newsletters are a part of our services, and if they really are worth your time. In this article we’ll cover exactly why we love newsletters and believe they are a critical part of your digital marketing strategy.