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Google Analytics

An Introduction to Google Analytics

Why You Should Utilize This Tool in Your Marketing Campaign

Online marketing campaigns can be a very powerful means to reach new audiences and develop a brand presence. You create a relationship between the reader and your company through relevant content, and this optimized content helps potential customers find you in a web search. However, there can also be a lot of confusion surrounding the effectiveness of your online strategies. How do you know when people are accessing your marketing content and if they are having a positive response?


Top 5 KPIs to Watch in Google Analytics [A Beginner's Guide]

Is your website generating quality traffic?  The answer is revealed in these Key Performance Indicators.

True to the spirit of a beginner’s guide, let's start with a very basic question. What is Google Analytics? A Brief History:  Google Analytics is a free, yet robust platform that tracks and reports website traffic.  Google Analytics is as core to its DNA as Google Search itself.  For those of us who have been around long enough remember the days before Google Analytics, when your hosting company provided you bare-bones “Web Stats” and dashboards to make sense of your online performance. As if by heeding the call of mass demand for something much more sophisticated, a company named Urchin rose to the challenge and started providing real intelligent analytics for website owners. Urchin was not cheap by any stretch. I recall the day I decided to sign up with Urchin and pay the hefty fees.  It was a hard pill to swallow at first, but a worthwhile investment towards understanding how my website was performing; the insights I gained were priceless.  Then, one fine day in 2005, out of nowhere, Urchin became free.  Google acquired the company and made the service available to the public; a joyous day for Webmasters everywhere.