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Marketing

2017 CEDIA Awards: Take Advantage of this Marketing Opportunity

How to Make the Most of Trade Association Accolades

CEDIA has revealed the details of their 2017 Awards, which acknowledge best-in-class products and technology professionals. These awards are great for more than just the bragging rights—they’re also a fantastic opportunity for you to promote your company through public relations and marketing campaigns. To learn more about these awards and how you can best leverage them, read on.


3 Excuses Integrators Use to Avoid Marketing

Is Something Holding Your Business Back from Success?

Last year, Infusionsoft conducted a survey of more than a thousand small business owners about their business and marketing strategies. The survey asked what their goals for the coming year were, and here were the top three mentioned most often:


4 Powerful Ways to Use Video to Market Your Business

It’s no secret that high-profile customers are more likely to trust a brand and make a purchase when given a demonstration. Videos are often the best way to showcase the subtleties of a great product. Without effective video marketing, your business may be missing out on crucial traffic, leads, and customers in your market.

Here are 4 types of video content you can use to supplement your marketing efforts and grow your business:


5 Signs You Should Invest in a Copywriter

Find out if copywriting services are right for your technology integration business.

Copywriting services can enhance many areas of a technology integrator’s business, boosting both new leads and customer retention. But how do you know if investing in a copywriter is the right decision for your company? There’s no black and white answer, but there are some ways to tell whether or not your business will benefit from copywriting services.

First, let’s talk about what I mean by copywriting services. Many integrators don’t realize the full extent of copywriting can entail, especially when combined with content marketing services: social media management, website content, SEO, blog posts, newsletters, printed content, video scripts, and more. If you need content, a copywriter can provide it for you.
So now that we’re on the same page as to what copywriting consists of, let’s look at the signs that it’s time to invest in a copywriter:


6 Cost Effective Marketing Ideas That Produce Big Results

All too often technology integrators feel it is not in the budget for them to make marketing a priority.  What they don't realize is that there are many budget-friendly ways to make their company more visible.  By utilizing the following cost effective marketing strategies, you can keep your brand top of mind with clients, prospects and referrals in your industry.


Are You Hurting Your Search Results With Outdated Practices?

Explore Some of the Most Common ‘Black Hat’ SEO Mistakes

Are you still trying to increase your search engine rankings using methods you learned about years ago? Though some approaches are still relevant today, others now offer little in the way of results and some SEO practices can even negatively impact a website’s search rankings. The latter are what webmasters call “Black Hat” SEO.  These practices are considered underhanded or shortcuts and are penalized by search engines. In this blog, we highlight some of the most common ones so you can avoid them when coming up with a brand new SEO strategy.


Can Content Marketing Be a More Powerful Tool than PPC Ads?

Reaching a Quality Audience through Custom Content Creation

When it comes to the ongoing debate between content marketing and pay per click (PPC) marketing, there may never be a final answer to which is the better strategy. And when it comes to business, the last thing you want is ambiguity. But while there may be no ‘correct’ answer, that doesn’t mean you can’t find the right option depending on your company’s goals and budget. To help reduce that dreaded ambiguity, we’ll discuss some of the ways content marketing, like the one offered in our CM 2.0 services, can be more beneficial than its PPC counterpart.


Do You Need to Improve Your Marketing Strategy?

Find Out if a New Marketing Initiative is Right for Your Company

Custom integrators are experts at making technology work seamlessly and effectively in homes and businesses, but let’s face it: they’re typically not experts at marketing. And that’s okay. Because of this, many technology professionals simply don’t know if they’re on the right track with their marketing strategy or not.


Facebook Frequently Asked Questions

Many of our clients have questions about Facebook from, “How often do I post?” to “Is there really any value in using Facebook?” In this blog, we’ll answer some of those frequently asked questions. Whether your staff members post to Facebook or you currently work with One Firefly to grow your customer engagement, this article will provide answers to some of the most common Facebook questions.


How to Increase Your Organic Reach on Facebook

The Free Way to Cultivate a Client Platform

Kids these days, always with their heads down and their noses in an iPhone. And it’s not just kids – everyone from your employees to your grandma seems to be spending their time perusing the latest Facebook updates. But instead of decrying the loss of personal interactions in the modern age, it’s time to leverage the connections of the modern world. In this blog, we’ll show you how to take advantage of the potential client base the social media platform provides in a way that’s effective, efficient and, best of all, free. Read more after the jump.


How to Target the Right Audience Using Facebook Ads

A Guide to Facebook Advertising

Google, Facebook, and other large online companies are gathering massive amounts of data about you—and you may not even know it. From the type of car you drive—whether luxury or economy—to the size of your income and shopping habits, these SEO giants are tracking your activity online and placing you in specific categories for marketing purposes. This may sound scary to you on a personal level, however companies like Facebook are trying to offer the right goods and services to you that you are interested in. It may seem odd that you see a Facebook ad about a wine of the month club after you had just searched for a local winery, but their end goal is to just give you what you want.


SEO and Content Marketing: How Do They Fit Together?

When people think about search engine optimization, content marketing isn’t usually the first thing to come to mind. Many people try to focus entirely on SEO or entirely on content marketing without recognizing that the two marketing strategies go hand in hand.

Today, we’re going to talk about how to make the most of both content marketing and search engine optimization, as well as discuss how these marketing strategies affect your business as a technology integrator. First, let’s start with some basic definitions:


The Importance of Creating the Right Logo for Your Brand Identity

Is Your Company Making a Good First Impression?

A logo is one of the first things a potential customer will learn about you. Whether found on signage or the web, your logo tells customers what they can expect from your company. The combination of symbols, language, and styling says that you are an innovator, that you are reliable, that you are an exciting opportunity, or however you want to represent your brand.  Though, if not done correctly, a logo can easily misrepresent your company and put off potential customers. Is your current logo accurately depicting your brand identity? If you aren’t sure, continue reading for a guide to branding and logo design.


Understand Your Audience: 4 Tips to Retain More Newsletter Subscribers

Understanding when and why your newsletter subscribers click ‘opt-out’ can leave you riddled with questions. Some subscribers leave simply because their interests have changed.  Others leave because of improper use of their email address or because they receive an influx of messaging with little relevant content.  Here are four tips on how you can effectively build your newsletter list and craft content that keeps subscribers engaged- and coming back for more:


Why Is Having Appealing Content On Your Website So Important For Integrators

If you’ve done any kind of investigation about how to expand your business and online presence, you’ve probably been told the phrase “Content is King.” Indeed, more organizations than ever have been engaging in content marketing campaigns to develop grow expand their businesses. Let’s take a look some major factors that are contributing to this marketing revolution.


Why We Love Newsletters

How Digital Newsletters Connect You with Customers

At One Firefly, we use a three-tiered approach in our content marketing campaigns, which includes blogging, Facebook advertising, and newsletters. You may wonder why newsletters are a part of our services, and if they really are worth your time. In this article we’ll cover exactly why we love newsletters and believe they are a critical part of your digital marketing strategy.


Why Your Logo Is Important?

Do you consider it important making a good first impression when meeting new people? If your answer is yes, then it is easy to see how your logo, being the face of the company, must make a good impression every time.