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3 Reasons You Should Be Using Unique Imagery vs. Stock Imagery

When it comes to building a successful brand for technology integrators, exhibiting unique visual content is key. It’s no surprise that most people who are visiting your website or receiving your marketing materials are going to spend more than 50% of their time looking at the images that reflect your service or products offered. Your brand is the visual language that communicates and connects emotionally with your target audience. So why should you use unique imagery instead of traditional stock imagery? Here are three important reasons:


3 Website Best Practices For Technology Integrators To Impact Prospective Clients

When Will Rogers said, "You never get a second chance to make a first impression," the internet didn't exist. First impressions, whether in person, on the phone, or in today's digital world are a constant factor that matters for an electronic systems contractor or ultimately anyone in business.

Before you meet a potential client for the first time, you groom and dress yourself to reflect the type of AV company from which customers will trust for quality installations. How much time have you spent grooming your website’s home page? When was the last time you updated it? Let’s discuss 3 best practices that will impact potential customers who visit your website.


4 Reasons to Implement Facebook Advertising in your Business’s Ad Campaign

Facebook Advertising Offers Easy, User-Friendly Ways to Increase Your Reach

Often, when considering channels to reach your target consumer, Google Ads seems like an obvious approach. With a vast user base, Google is guaranteed to be used by your target market every single day. The troubling oversight with Google Ads is users of Google have a pre-existing interest in your industry or market, and actively search for related products or services. These are users that have already been tapped by advertisements and are potentially already brand loyal.


5 Reasons Your Company Needs a Facebook Page

Social media marketing is becoming crucial to marketing departments everywhere, and there is little doubt which platform is driving the charge. The days when a company created a Facebook page simply for the purpose of having a presence there are over. Facebook has risen as the social media powerhouse of digital marketing, and it is here to stay. Every company should be using Facebook to boost their business, and here’s why:


5 Tips to Create a Winning Content Marketing Strategy in 2016

Content marketing has brought about rapid change in the way brands engage consumers. Before laying the groundwork for a successful campaign, it’s important to understand what content marketing is all about. In recent years, media saturation has diminished the impact of traditional marketing, and content marketing has proven itself as a valuable avenue for reaching potential clients.


Facebook Frequently Asked Questions

Many of our clients have questions about Facebook from, “How often do I post?” to “Is there really any value in using Facebook?” In this blog, we’ll answer some of those frequently asked questions. Whether your staff members post to Facebook or you currently work with One Firefly to grow your customer engagement, this article will provide answers to some of the most common Facebook questions.


How to Define Your Target Audience for Facebook Advertising

With more than 100 million unique users visiting Facebook every month, there’s no denying the value of Facebook advertising. But to run truly effective campaigns, you have to make sure you're targeting the right people. What good is it to promote your Houston custom electronics company to an avid surfer in Tahiti? The key to running successful Facebook ads is not necessarily reaching a large audience, but reaching the right one. In this blog, we'll highlight some great ways to define your target audience to make sure you’re using your ad dollars efficiently and effectively.


How to Increase Your Organic Reach on Facebook

The Free Way to Cultivate a Client Platform

Kids these days, always with their heads down and their noses in an iPhone. And it’s not just kids – everyone from your employees to your grandma seems to be spending their time perusing the latest Facebook updates. But instead of decrying the loss of personal interactions in the modern age, it’s time to leverage the connections of the modern world. In this blog, we’ll show you how to take advantage of the potential client base the social media platform provides in a way that’s effective, efficient and, best of all, free. Read more after the jump.


Two Essential Ways to Push Fresh Content to Your Customers

How to Ensure Your Clients are Viewing Your Content

Having an engaging online presence, complete with a mobile-friendly website and custom crafted blogs, is one of the most effective ways for technology integrators to build credibility with referrals and potential clients; but how can you ensure that content gets read? It’s not enough to merely assume that your audience is visiting your website and social media pages every day. Technology integrators need to be proactive and push that content out to give it the best possible chance of being seen. Here are two essential ways to help ensure your content gets seen by clients, partners, and referrals:


What Are The Digital Steps In Your Customer’s Journey?

When your best friend says, “Trust me, you’ll love this resort!” or a family member exclaims, “Believe me, this restaurant is fantastic!” do you simply take their word for it and make a reservation based solely on the recommendation from someone you trust? Or, instead, do you make a quick Google search and check out the hotel or restaurant’s website, browse some photos, and perhaps read some reviews? The ease of checking up on a business online means that referrals will inevitably end up visiting your website. These digital steps have become part of the journey for technology integration customers. Here are 3 tips to build credibility with these customers:


Why Should You Stay Active on Your Company Facebook Page?

Whenever you’re researching a business, what is the first thing you do? Chances are you’re going to look them up on Facebook. A recent PeopleLinx study found that 56 percent of people look on social sites for product information. But it’s not enough to treat your Facebook profile as just another business listing. Prospective clients will judge your company according to how active and responsive you are. Below we explain how the right type of content can make your Facebook profile stand out from the competition.