Audio Video Excellence has partnered with One Firefly since December 2020 with a clear goal: build steady visibility, attract higher-quality inquiries, and support long-term growth in a highly competitive market. Over time, the relationship has grown into a comprehensive marketing partnership that has helped drive $2–3M in new sales over the last five years. The recent website-sourced wins highlighted below are a few tangible examples of that momentum in action.

Audio Video Excellence is a premium custom integration firm in Arizona with a strong reputation and the ability to deliver high-end systems. Like many top-tier integrators, they were not trying to “reach everyone.” They wanted the right homeowners and the right projects, consistently.

The challenge was not capability. It was predictability.

In a market where referral business can be strong but uneven, Audio Video Excellence wanted a marketing engine that could:

• Keep the brand visible to high-intent buyers who are already searching
• Convert that attention into qualified inquiries through the website
• Support long-term growth without relying on one channel or one campaign

They also understood something many integrators learn the hard way: marketing is not a one-time project. It is an operating system that supports lead flow, reputation, hiring, and long-term momentum.

Audio Video Excellence partnered with One Firefly in December 2020 to establish an ongoing, full-scope marketing relationship, specifically tailored for the custom integration industry. They invest between 2% and 5% of their annual revenue in marketing, reflecting a consistent commitment to growth.

A comprehensive, multi-channel strategy supported the work, and the relationship later expanded to include hiring support through Amplify People.

Services included a combination of:

• Website strategy and ongoing improvements
• SEO services
• Content and ongoing marketing support
• Email newsletter
• Facebook posts and ads
• Reputation management support

Marketing works best when it is treated like operations, not a one-time campaign.

Throughout the partnership, the focus remained on maintaining visibility, credibility, and demonstrating to the market what Audio Video Excellence is capable of.

The proof shows up in two places:

1. Real project wins that came directly from the website
2. Ongoing search performance gains that continue to improve visibility and lead flow

Recent examples of website-sourced wins include:

• A $170K home theater project and a $75K B&W audio project, both sourced from the website
• Two additional website form leads that closed as a $35K Control4 takeover and a $70K media room upgrade

That is at least $350K in closed projects tied directly to website-driven lead flow, from just the documented wins above. These are just a few documented examples of the high-value opportunities their website generates.

On the SEO side, they have also seen measurable momentum. In one recent 28-day period compared to the previous period:

• Impressions increased 9%
• Clicks increased 21%

Audio Video Excellence also continued stacking business wins that signal strong market demand, including:

• A $150K theater sold after a showroom walk-in toured the theater and closed the next day.
• A large-scale new build featuring 100 Theory speakers, with about $100K in speakers alone

One of the clearest indicators of a healthy integration business is momentum in the showroom and vendor relationships. In 2024, Audio Video Excellence continued investing heavily in their showroom experience, including:

• Showroom and theater renovations are underway, with upgrades designed to enhance the client experience and support continued growth.
• A refreshed showroom experience is planned as part of their ongoing showroom investment.
• Multiple vendors interested in hosting showroom events, including DALI, B&W, JL Audio, plus an NDA-protected vendor showcase

This kind of momentum occurs when a company establishes sustained visibility and brand authority over time.

If you are a custom integrator who wants more predictable demand, better quality leads, and a brand presence that matches the work you deliver, One Firefly can help you build the marketing engine that supports long-term growth.

SmartHome Solutions had already built a strong reputation in the custom integration industry, but its Google Business Profile was not yet working as hard as it could for the business.

Before SEO services began in January 2025, the profile lacked the level of optimization and ongoing activity needed to fully support local visibility. Core information needed refinement, service areas and descriptions were not fully optimized, and the profile did not have a consistent cadence of posts and updates.

For a CI business owner, that matters.

When a Google Business Profile is incomplete or inactive, it becomes harder to capture the attention of homeowners and commercial buyers who are actively researching local providers. SmartHome Solutions didn’t need more noise. They needed a stronger local presence that could attract the right searchers and turn visibility into action.

One Firefly launched SEO services for SmartHome Solutions in January 2025, with a strong focus on strengthening the company’s local search presence through Google Business Profile optimization and management.

The strategy included:

• A comprehensive audit of the company’s Google Business Profile and local SEO presence
• Refinement of business categories, description, attributes, and service areas
• Optimization of service and product information for stronger keyword relevance
• Updates to media assets and profile completeness
• Implementation of a structured Q&A and content strategy
• Standardization of business information across directories to improve NAP consistency
• Ongoing monthly Google Posts and profile management

This wasn’t about making cosmetic updates.

It was about helping Google better understand who SmartHome Solutions is, what solutions they offer, and where they should be found — while giving potential customers a more complete and credible picture of the business.

For SmartHome Solutions, the work began with foundational cleanup and optimization.

One Firefly audited the profile, refined business information, improved service alignment, and resolved local SEO inconsistencies that could weaken visibility signals. From there, the focus shifted to ongoing activity — the kind of steady management that Google increasingly rewards.

That monthly work included:

• Monitoring and maintaining listing accuracy across directories
• Updating services, products, and descriptions as offerings evolved
• Publishing strategic Google Posts to promote solutions and announcements
• Maintaining category alignment with core services
• Managing and responding to reviews
• Continuing profile enhancements based on performance and search behavior

This is where many businesses fall short.

They claim their profile, fill in a few fields, and move on.

SmartHome Solutions took a different path: consistent optimization, active management, and a profile strategy designed to support long-term local visibility.

Comparing August–December 2025 to the same timeframe in 2024, SmartHome Solutions saw measurable gains in how people found and interacted with its Google Business Profile.

+43.1% Website Clicks from Google Business Profile

One of the strongest indicators of success was the increase in website visits generated directly from the profile.

During the August–December 2025 comparison period, the profile generated 282 website clicks, reinforcing how active profile management can turn local search visibility into meaningful website traffic.

For CI business owners, that matters because website clicks represent deeper intent. These are people moving beyond browsing and choosing to learn more about the company, its services, and how it can help.

+22.5% Business Profile Views

SmartHome Solutions’ Google Business Profile was viewed 1,776 times, reflecting stronger visibility in local search and maps results.

+27.5% Business Profile Interactions

The profile generated 556 total interactions, showing that more users were taking meaningful actions after discovering the business.

77 Calls from the Google Business Profile

Calls increased 2.7% year over year, creating another direct line of inquiry from local search.

Just as importantly, the keywords driving traffic to the profile reflected the kind of visibility SmartHome Solutions wants: not only brand-related searches, but also research-stage searches from people looking for companies offering the right solutions in the right service area.

That’s the goal.

Not just more traffic — better traffic.

- Jeff Binette, President, SmartHome Solutions

Google Business Profile optimization is no longer a side task.

It is a critical part of local SEO performance, especially for custom integration businesses competing for high-intent searchers in defined service areas.

SmartHome Solutions is a strong example of what happens when a business treats its profile as an active growth tool rather than a static listing. By improving the completeness, relevance, and ongoing activity of the profile, One Firefly helped create stronger visibility signals and more meaningful engagement from searchers already looking for the types of solutions the company provides.

For owners in the CI industry, the lesson is clear:

An actively managed profile can help convert local visibility into a real business opportunity.

Your Google Business Profile should do more than exist. It should help the right people find you, trust you, and take the next step.

Let’s build a stronger local presence for your business.

Before SEO services began in January 2025, Phoenix Pacific was not actively investing in SEO. Competitor analysis revealed a clear opportunity to strengthen search visibility and build a stronger online presence in the market. The company wanted to improve how often it appeared in relevant search results, generate more qualified opportunities from Google, and expand visibility beyond its immediate territory, including attracting mainland inquiries.

For a business with Phoenix Pacific’s capabilities, that matters.

Without a strong organic presence, even an established company can miss high-intent buyers who are actively searching for the right partner. The goal was not simply to increase traffic. It was to improve visibility, strengthen rankings, and create better opportunities from search.

One Firefly launched an ongoing SEO strategy for Phoenix Pacific in January 2025. The work focused on building a stronger organic presence from the ground up, using competitor analysis to identify whitespace, improving visibility for relevant fire-related searches, and strengthening Google Business Profile performance.

The strategy included:

• Search and competitor analysis to identify where Phoenix Pacific had room to gain visibility
• Ongoing SEO work designed to improve rankings for relevant service-related searches
• Google Business Profile optimization to strengthen visibility, clicks, and calls from Google
• Local SEO support aimed at helping the business show up more prominently in relevant regional searches
• Continuous refinement intended to improve traffic quality and create stronger opportunities from search

This was not a one-time update. It was a sustained effort designed to help Phoenix Pacific show up more often where the right customers were already searching, while improving the quality of the traffic and opportunities coming to the business.

Phoenix Pacific’s SEO work focused on steady progress across authority, visibility, and engagement.

1) Start with search and competitor analysis
The process began with an analysis of where Phoenix Pacific stood in search and where the clearest opportunities existed. Competitor research helped reveal market whitespace and shaped the early strategy around where the business could gain traction online.

2) Improve visibility for the searches that matter most
From there, the work centered on improving Phoenix Pacific’s organic presence for relevant fire-related searches. As momentum built, the business began appearing more prominently in organic results, including stronger local visibility in search results across Hawaii.

3) Strengthen local SEO signals and Google-driven discovery
One Firefly also focused on improving how Phoenix Pacific appeared through Google Business Profile and other local SEO signals. That work helped drive more profile views, website clicks, and Google calls.

4) Build momentum through consistent optimization
This was not about chasing a short-term spike. It was an ongoing process of strengthening relevance, improving discoverability, and building a healthier SEO foundation. That consistency helped Phoenix Pacific gain visibility not only in its local market but also among mainland searchers seeking relevant solutions.

Within the first year of SEO work, Phoenix Pacific saw measurable improvements across organic traffic, engagement, search visibility, and Google Business Profile performance.

Google Business Profile results

• Website clicks up 52.1%
• Calls up 45.3%
• Business Profile views up 69.9%

Comparing November 2025 through March 2026 to the same period a year earlier, Phoenix Pacific’s Google Business Profile generated 178 website clicks and 77 calls, showing stronger visibility in Google and more direct opportunities for prospects to take action. For a local-service business, these are especially meaningful signals because they reflect real buyer interest, not just passive impressions.

Organic search results

• Sessions up 31.2%
• Active users up 21.9%
• Engaged sessions up 24.8%
• New users up 22.4%
• Average session duration up 5.7%

In GA4, organic sessions rose to 1,257, while engaged sessions increased to 836, indicating that more users are discovering Phoenix Pacific through organic search and spending meaningful time on the site once they arrive. Together, these gains suggest stronger alignment between search intent and the content users are finding.

These metrics reflect two different kinds of performance: website clicks from Google Business Profile track how often someone clicked through to the site from Phoenix Pacific’s Google listing, while organic sessions measure visits to the website that came through unpaid search results. Looking at both provides a fuller picture of how Phoenix Pacific is gaining visibility both on Google’s local profile surface and through traditional organic search.

Search authority and visibility

• Domain Authority improved from 14 to 18
• Improved visibility for relevant fire-related searches
• Stronger presence in Hawaii search results

These improvements point to a healthier SEO foundation and better long-term ability to compete for relevant search visibility in Phoenix Pacific’s market.

As search visibility improved, Phoenix Pacific began appearing more prominently in Google’s local results for relevant fire protection searches, reinforcing a stronger presence in Hawaii.

Why These Results Matter

Taken together, these gains show more than stronger marketing metrics. They reflect a business that is easier to find on Google, more visible in searches that matter, and better positioned to generate qualified opportunities from organic search. That is especially important for a company looking to stay visible in a competitive market and extend its reach beyond its immediate territory.

- Rick Smoot, President, Phoenix Pacific

If your business wants to show up more often in search results, attract more qualified traffic, and create stronger opportunities with Google, One Firefly can help build a strategy designed for long-term growth.

Let’s talk SEO.