Be Part of Our Next Luxury Lifestyle Video Library
One Firefly is producing a brand-new library of luxury lifestyle videos, designed to showcase homeowners using and enjoying the types of smart technology solutions you provide. These high-end videos are available on Mercury Pro websites to help educate and inspire potential clients about the benefits of modern home automation.
We’re inviting our dealers to submit their best completed projects for a chance to have their work featured in our professional video production. If your project is selected and all parties agree to the terms and conditions*, we’ll bring our team to film in the home, capturing stunning visuals of smart technology in action.
Smart Garage & Energy Management – Integrated control of garage doors, EV chargers, or smart power management.
Unique Rooms – Bar, game room, wine cellar, gym, etc.
Submit Your Project Today!
Think you have the perfect project? Submit your details below for a chance to be featured in our next luxury lifestyle video series.
*Legal Disclaimer & Consent Requirements
By submitting a project for consideration, you acknowledge and agree to the following terms:
Homeowner & Participant Consent: If your project is selected, One Firefly will require written waivers of consent from the homeowner and any individuals appearing in the video. This includes agreement to allow filming on the property and the use of all captured content for marketing purposes.
Use of Video Content: One Firefly will retain the rights to use all produced video assets for promotional and marketing purposes, including but not limited to websites, social media, advertising, and sales materials. Selected dealers will also receive licensed access to the produced content for use on their own websites and marketing channels.
No Monetary Compensation: One Firefly will not provide financial compensation for the use of the home or project location. Compensation is granted in the form of full access to all professionally produced video assets.
Filming Logistics: If your project is chosen, you agree to help coordinate access to the property and provide necessary scheduling flexibility to accommodate the video shoot.
Final Selection: Submission does not guarantee selection for filming. One Firefly reserves the right to make all final decisions regarding project selection.
By submitting your project, you confirm that you have the authority to propose the location for filming and will assist in securing necessary approvals from the homeowner.
Essential Resources to Grow Your Business with Builders, Designers, & Architects
This exclusive resource is packed with expert insights, including whitepapers and proven outreach strategies designed to help you connect with trade partners effectively. Whether you're looking to build stronger relationships with builders, interior designers, architects, or developers, this toolkit gives you the blueprint to establish trust, expand your referral network, and grow your business.
More Marketing Resources
5 Minute Marketing Workshops
Learn something new in five minutes or less. Check out our free marketing education videos for technology professionals. We’ve leveled up our video production since these were produced, but good marketing advice never goes out of style!
Marketing That Connects: Insights from Automation Unplugged with Katharine Wheeler
Discover how major life events shape AV demand and explore strategic marketing tactics to connect with customers at the right time, ensuring your brand stays top of mind when they’re ready to invest.
Your 2025 Success Starts Now: Strategic Business Planning for Growth
2025 is here—focus on sustainable growth with One Firefly’s strategic workshop for custom integration dealers. Gain planning tools to set budgets, define goals, and allocate resources for long-term success.
We live our purpose, mission, and core values every day, to better serve our team and clients. Learn more about who we are and what we stand for here at One Firefly!
Who We Are
We live our purpose, mission, and core values every day, to better serve our team and clients. Learn more about who we are and what we stand for here at One Firefly!
OUR PURPOSE
To help people feel proud, prosperous and connected.
About Us
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Our team of bright and talented individuals is the not-so-secret weapon that makes our culture as welcoming, inclusive, and supportive as it is. Hear from some of our fireflies about what it’s like to be a part of the One Firefly team.
Lorem Ipsum Callout
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Lorem Ipsum Callout
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Lorem Ipsum Callout
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
OUR Mission
We design and execute solutions to help technology businesses grow.
Our Core Values
The guiding principles propelling us toward our mission.
Own It
Be Accountable
Be Part Of The Solution
Find A Way
Be Resourceful
Understand The Impact
Grow Together
Be Hungry For Growth
Elevate Yourself And Others To Be Better
Bring Good Vibes
Be Mindful That Attitude Matters
Communicate With Empathy
Speak Up
Be Open And Honest
Communicate Early And Often
We have been educators for
AU Logo Gold
CEDIA Logo
HTSA Final Logo Full
HTA Corp
Nsca Logo
Nsca Logo
Founded in 2007
Our Story: How We Built One Firefly
Ron Callis founded One Firefly with a desire to help business owners in the AV and integration space solve their business challenges. In 2007, he founded Firefly Design Group, which provided system design and documentation services to clients worldwide. Within a few years, Ron came to recognize the industry’s need for targeted marketing services. Ron believed he could leverage his deep knowledge of the custom integration space, combined with hard-won entrepreneurial experience, to design powerful marketing strategies to drive growth for technology businesses. In 2012, the company rebranded as One Firefly, operating all services and solutions under that singular brand. By 2015, Ron reimagined his business and began to pivot away from engineering and programming, and expand marketing services and solutions. Follow our journey to see how One Firefly has evolved to become the award-winning, industry-leading marketing agency it is today.
2007
Open For Business
Ron and his wife Danielle gathered the courage and developed the strategy to launch Firefly Design Group in November 2007. At first, the company had just four employees: Ron in sales, a system designer, a graphic designer, and Ron’s wife Danielle, who helped manage the finances.
2008
Heading to the CEDIA Expo
With no booth at the Expo, the Firefly Design Group team conducts meetings wherever free space is available. Ron walks the floor seeking integrators to promote design and project documentation services.
2009
Expanding Our Services
As the Firefly Design Group customer base grows, the company incorporates marketing along with the existing project documentation services. The new expanded service offering is presented at the industry’s premier trade show, CEDIA, for the first time.
2010
A Pinnacle in Design
Firefly Design Group features its project design solutions in the most expensive (at the time) residential project in the United States: Playa Vista, located in Hillsboro Mile, FL. The company collaborates with Theo Kalomirakis and IMAX to deploy the first IMAX private theater sale in the world within the residence.
2011
Expanding the Company Scope
Firefly Design Group unveils new Firefly Creative and Firefly Programming sub-brands at CEDIA for the first time. At the Expo showroom, the company debuts new website offerings and a sales portfolio product that becomes the flagship marketing solution in the industry.
2012
One Firefly is Born
One Firefly, LLC is formed when Firefly Design Group merges with an investment by AV industry veteran, Federico Bausone. The newly minted One Firefly becomes the official North American rep for the German Software company innea’s virtual showroom product. The company goes international with appearances at trade shows in Mexico and Amsterdam.
2013
Acquiring the Best
One Firefly secures its most prominent marketing client yet in Audio Command Systems, the largest residential integrator in the United States. The company’s internal acquisitions are just as vital, bringing on Taylor as much-needed muscle to drive One Firefly’s finances and operations.
2014
Mercury Collection Arrives
One Firefly releases the Mercury Collection website solution, which wins the CE Pro BEST award at CEDIA. The Mercury Collection is the first mobile responsive website for technology integrators, with three design models featuring 30 pre-architected pages.
2015
Embracing a Remote Model
One Firefly closes its Hollywood office and decides to go remote while incorporating a focus on team gatherings and training opportunities to cultivate a strong company culture. Mercury Collection also picks up its second CEDIA accolade: The Excite Award.
2016
Making Big Moves for the Future
One Firefly consolidates its sub-brands under one brand and launches the new onefirefly.com website. The company expands its presence in the industry by joining the Azione Unlimited and Pro Source buying groups and launching two brand-new marketing solutions for technology integrators: UI University and Lead Concierge.
2017
Marketing Takes Center Stage
One Firefly completes its first full year with marketing-only revenue. As the company doubles down on growth, it continues hosting dedicated in-person team trainings and showcases its products at a wide range of industry events.
2018
A New Expansion Milestone
One Firefly embraces its remote workforce and stages its first team event outside of South Florida. The team tours client projects and showrooms in Austin, TX, and attends professional development training at the University of Texas. This year also sees the introduction of the company’s Review Champ product.
2019
Leading With Excellent Service
One Firefly’s account managers meet in Colorado for a training session focused on delivering exceptional client experiences through a customer-centered approach and monthly marketing review meetings. The company extends its media offerings with the industry-focused Mercury Pro Media Library featured in its new Mercury Pro website product.
2020
Facing New Challenges
One Firefly kicks off the year with a team event in New York City that includes private tours of the Savant and Sonos showrooms and the near-by Crestron headquarters. The company expands its industry presence by joining the HTSA buying group and focuses on developing specialized content and marketing strategies to help clients deal with economic uncertainty due to the coronavirus.
2021
The Residential Industry Booms
Despite economic challenges due to COVID-19, the residential industry booms, as does One Firefly. The company brings fresh talent and experience to its leadership team with Andrew and Jessica, makes the Inc. 5000 list of fastest-growing companies for the second year in a row, launches a new Google Ads product, and achieves a year of record growth.
2022
Back Together Again
In-person events commence again after two years. One Firefly hosts an all-staff team event in Dallas, TX, then brings the entire team to the CEDIA Expo. This year, the company officially expands into the commercial market and joins NSCA, partners with Sony to launch a marketing program that sets the industry standard on how manufacturers can support dealers, launches its new Video Pioneer service, and becomes a three-time honoree on the Inc. 5000 list.
2023
Pivoting For Growth To Meet Economic Uncertainties
One Firefly begins the year by launching its new corporate website, a massive project that’s been in the works since mid-2022. Additionally, One Firefly wins the HTA Product of the Year award for Video Pioneer and expands its paid advertising offerings with the launch of LinkedIn and MSN ad services. In July, the team will meet in Denver, CO, for an all-staff event. The company plans to grow this year by expanding its sales team and attending a record number of industry events (both here and abroad).
Fireflies With Our Clients & Partners
Meet some of our clients and industry partners — they are the reason we do what we do every day! We love getting the chance to interact in person at industry events throughout the year.
6352760 E 96 DA 41 A 5 B 318 A 919 EAE 6 D 4 C 0
IMG 0104
IMG 0121
IMG 0143
IMG 0177
IMG 7286
IMG 7297
IMG 7301
IMG 7330
IMG 7343
IMG 7351
IMG 7352 2
IMG 7424
IMG 7432
IMG 7437
IMG 7707
IMG 7737
IMG 7739
IMG 7756
IMG 8577 1
"Your marketing is a sales person"
“The advice I would give to integrators is don't cut your marketing budget. So many times, in tough times, the first thing that gets slashed is the marketing budget. When realistically, your marketing budget is a sales person. So it's really important to invest in that. And when you invest in that, you also have to invest in someone who is going to give you the tools and the metrics and the accountability behind what it is that you're doing, so you know your marketing is working. You need to understand those metrics, and you have to be able to look at them and know that this is the direction you want to go. So I would say jump in, headfirst, and go for it.”
Dawna Payne, Executive Vice President
Texadia Systems
"Your marketing is a sales person"
“The advice I would give to integrators is don't cut your marketing budget. So many times, in tough times, the first thing that gets slashed is the marketing budget. When realistically, your marketing budget is a sales person. So it's really important to invest in that. And when you invest in that, you also have to invest in someone who is going to give you the tools and the metrics and the accountability behind what it is that you're doing, so you know your marketing is working. You need to understand those metrics, and you have to be able to look at them and know that this is the direction you want to go. So I would say jump in, headfirst, and go for it.”
Dawna Payne, Executive Vice President
TEXADIA SYSTEMS
Do you want to learn more?
If you’d like to learn more about who we are, what we stand for, and what we do, don’t hesitate to reach out — we’d love to hear from you!
If you're a "leaned back" kind of professional, this isn’t the role for you. We’re searching for a seasoned, innovative, and performance-driven Director of Marketing Strategy to lead marketing strategy creation, client success initiatives, and cross-team collaboration. This role demands a balance of strategic insight, client-facing expertise, and team leadership. This position will initially report directly to the CEO, for training and expectation setting purposes.
Who We Are
At One Firefly, we are an award-winning marketing agency catering to technology professionals in residential and commercial markets. As the leader in our vertical, we specialize in crafting innovative solutions that drive visibility and results for our clients. We’re looking for a Marketing Strategist to join our high-performing team and help push the boundaries of marketing strategy and execution.
What You’ll Do
Strategic Marketing Leadership (70% of your time):
Design and Innovate: Collaborate with the internal team and clients on implementations of cutting-edge inbound and paid marketing strategies, including email campaigns, blogging, SEO, Google Ads, social media, retargeting, and programmatic marketing.
Client Dialogue: Serve as a trusted advisor to clients, understanding their goals, outcomes, and budget constraints to design tailored marketing strategies that will be executed by the One Firefly team.
Data-Driven Problem Solver: Analyze client feedback, assess marketing performance data, and make informed recommendations to drive sales, upgrades, and client retention.
Cross-Department Collaboration: Partner with the Corporate Programs Team to design strategic campaigns that align with manufacturer goals, timelines, and budgets. Provide expert marketing guidance, campaign rescopes, and data-driven recommendations to optimize performance. Evaluate aggregated data from multiple accounts to refine strategies during campaigns and contribute to comprehensive post-campaign analyses with actionable insights.
Support Sales Excellence: Work with Account Executives and prospective clients, providing authoritative support to defend and articulate recommended marketing strategies balancing their business objectives and budget constraints.
Strategic Problem-Solver: Identify gaps in our product offerings and skill set, collaborating closely with the Innovation Manager to develop and implement effective solutions that drive growth and enhance our competitive edge.
Client Retention Specialist: Serve as a key resource during critical moments to support Account Managers in mitigating client churn risks. Take charge by gathering insights, addressing client concerns, and delivering actionable solutions to foster retention and satisfaction. Act as a trusted advisor by coaching, consulting, and educating clients, ensuring they feel empowered to adopt and upgrade marketing strategies that align seamlessly with their business objectives.
Team Leadership and Development (30% of your time):
Team Management: Directly manage two team leads that encompass the following departments: Social Media, Social Ads, Live Chat, and Google Advertising. Fostering an environment of growth, innovation, and accountability.
Mentorship and Oversight: Inspire and guide team members to excel in delivering exceptional results, ensuring alignment with strategic goals.
Technical Expertise: Stay at the forefront of best practices in designing and architecting Google Ads, LinkedIn Ads, and Meta Ads campaigns. Bring hands-on experience and certifications (preferred) to ensure mastery and offer coaching to our internal team of experts. Embrace a detail-oriented approach, diving deep into the intricacies of campaign strategy, execution, and optimization.
Who You Are
Education: Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience). Advanced degrees or certifications in marketing are a plus.
Marketing Veteran: Bring 15+ years of proven experience in marketing agencies, with a strong track record of developing and executing effective, results-driven marketing strategies for a large portfolio of small businesses serving local markets.
Multi-Channel Expertise: Proven experience with inbound and paid marketing channels, including SEO, Google Ads, social media, programmatic marketing, email marketing, landing page performance and more.
Client Whisperer: Adept at client-facing communication with a friendly yet authoritative style, capable of translating complex strategies into clear and actionable recommendations as proven by track record.
Team Leader: 10+ years of demonstrated leadership experience, guiding diverse teams to success with a focus on collaboration, mentorship, and innovation.
Certified Professional: Google Ads, Meta certifications, MSN, SEM Rush, Market Muse and LinkedIn Marketing Labs Certification for LinkedIn Ads are strongly preferred.
Educator at Heart: Passionate about teaching and sharing knowledge through webinars and live on stage presentations. Skilled at breaking down complex concepts into actionable insights that resonate with diverse audiences.
Why One Firefly?
Impact: Your work will directly drive the growth and success of our clients and our organization.
Innovation: Thrive in a culture that embraces forward-thinking and rewards creative problem-solving.
Growth: Experience unparalleled personal and professional development with a company that celebrates contributions and achievements.
Recognition: Be part of a 5x INC 5000 company, proudly ranked #19 on Tech National’s “Top Companies to Work For in 2024.”
Benefits
Enjoy a competitive compensation package, including:
Remote-first culture with flexible work hours
Health, Dental, and Vision Insurance 100% covered for employees
10 Paid Holidays
Paid Time Off, based on tenure, starting at 11 days per year
The role of Client Onboarding Admin Support will work alongside the Client Onboarding Specialists, Account Executives, Project Coordinators, and other teams across the organization to ensure a smooth client experience from the sales journey to the customer journey. This role will report directly to the Client Onboarding Lead.
The role of Client Onboarding Admin Support will include an even mix of internal and external (client-facing) activities. The ideal candidate for this role will be early in their professional career, possess a strong interest and passion in working with customers and will be comfortable leading meetings towards a goal. The candidate will be highly organized, adaptable to changing processes and procedures, motivated for professional growth opportunities and comfortable working remotely from their home with limited direct supervision.
*One Firefly is a US based company. Candidates must be comfortable speaking and writing in fluent English. Candidates also must be comfortable working Eastern Standard Time*
What you’ll do:
Organize and coordinate client onboarding activities in support of the Client Onboarding Specialist team.
Perform audits of current and past clients to enable faster and more efficient sales processes when new Corporate Programs are launched by One Firefly in partnership with industry manufacturers.
Perform account setup activities for a variety of One Firefly services to enable faster and more efficient launch of new services, thereby delivering value to new clients and decreasing churn.
Manage onboarding for digital marketing services
Initiate and manage onboarding processes in our CRM system
Maintain accurate and clear project statuses
Work closely with clients to keep their projects moving forward, out of onboarding and into production
Clearly communicate and document relevant requests, promises, and expectations from the sales and onboarding stages so that production team members are set up to ensure the client has an exceptional experience and transitions between teams are smooth
Serve as the go-to agent tasked with fielding communication follow up requests
Adhere to Standard Operating Procedures (SOPs) to attempt to contact clients as frequently as daily to fulfill follow up requests
Proactively identify potential issues before they materialize into problems, find creative solutions and implement with minimal guidance or direction from management
What You’ll Bring:
Associate’s Degree or greater
1-2 years of experience in a client-advocate, customer service or project management role (preferably within a marketing agency)
Exceptional organizational skills
Proven team player mentality
Project management experience a plus
CRM software experience a plus
Demonstrated ability to manage multiple projects simultaneously, set priorities, utilize resources and meet deadlines
Demonstrates winning customer service techniques such as empathy, patience, advocacy and conflict resolution.
Possesses great ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate issues.
Exceptional communication skills (listening, speaking, and writing)
Proven record of following through on commitments
Nice person that brings a great attitude to work every day
What we offer:
As a full time employee you would receive the following benefits:
Bonus Opportunities
Private Health, Dental, and Vision 100% paid for employee only, dependent coverage is available for an additional cost
Paid Holidays and PTO
Company provided computer
Office Supplies Allowance
Professional Development Allowance
Who we are:
One Firefly, LLC is an award-winning marketing agency that caters to residential and commercial custom integration and security markets. One Firefly is headquartered in Coral Springs, Florida with staff located throughout North America and has been operating since 2007.
At One Firefly we value people who are naturally high achievers with a growth mindset. So, even if you don’t 'check all the boxes' on this job description, BUT you are passionate about learning and growing yourself along with helping others around you, we encourage you to apply!
One Firefly embraces diversity and equal opportunity. We are committed to building a team that is diverse with a variety of backgrounds, perspectives and skills. We believe that through collaboration of various viewpoints, we have better ideas, leading to a better place to work with more innovative products and services to offer our clients.