SEM Analyst

Company Overview

One Firefly is an award-winning, remote-first marketing agency serving the residential and commercial custom integration industry. Since 2007, we have helped technology professionals elevate their brands, attract qualified leads, and grow their businesses through a full suite of marketing services. We operate on EOS/Traction, which gives our remote team clear priorities, defined ownership, consistent communication, and shared accountability.

Why Join Us

This role helps clients turn paid search investment into measurable growth.

• Own It: You take responsibility for campaign quality, performance, deadlines, and follow-through.
• Embrace Innovation: You stay curious about paid search trends, platform updates, testing opportunities, and smarter ways to improve results.
• Grow Together: You share insights with account managers and teammates so the whole team gets better.
• Bring Good Vibes: You bring a calm, helpful, solutions-focused approach to campaign challenges and client conversations.
• Speak Up: You raise risks, opportunities, and recommendations clearly so clients and teammates can make better decisions.

You will join a collaborative advertising team where strong analysis, clear communication, and steady execution make a direct impact.

What You'll Do

• Build, manage, and optimize paid search campaigns, primarily in Google Ads, with potential expansion into display advertising.
• Conduct keyword research, review search terms, manage negative keywords, and refine targeting to improve campaign performance.
• Monitor bids, budgets, ad copy, and conversion data to improve KPIs such as CTR, CPC, conversion rate, and ROI.
• Turn campaign data into clear insights and practical recommendations for clients and internal teams.
• Partner with Account Managers on monthly reporting, strategy discussions, and occasional client calls.
• Write and test ad copy using paid search best practices and A/B testing methods.
• Use tools such as Google Ads, Google Ads Editor, Google Analytics, and project management platforms to stay organized and accountable.

What Success Looks Like

• Campaigns are consistently monitored, optimized, and aligned with client goals.
• Account Managers receive clear insights they can use in client reporting and strategy conversations.
• Clients see thoughtful recommendations tied to performance data and business outcomes.
• Work is completed accurately, on time, and in line with internal SOPs.
• You manage multiple client accounts with strong organization, clear priorities, and reliable time tracking.
• You contribute to a team culture built on accountability, learning, and constructive communication.

What Success Looks Like

• Campaigns are consistently monitored, optimized, and aligned with client goals.
• Account Managers receive clear insights they can use in client reporting and strategy conversations.
• Clients see thoughtful recommendations tied to performance data and business outcomes.
• Work is completed accurately, on time, and in line with internal SOPs.
• You manage multiple client accounts with strong organization, clear priorities, and reliable time tracking.
• You contribute to a team culture built on accountability, learning, and constructive communication.

What You'll Bring

• 3+ years of experience managing digital advertising campaigns, with a strong focus on paid search.
• Strong working knowledge of Google Ads, including campaign setup, optimization, reporting, and performance analysis.
• Google Ads Search Certification.
• Experience managing multiple client accounts at once, preferably in an agency environment.
• Strong analytical skills and the ability to turn performance data into clear recommendations.
• Excellent organization, time management, attention to detail, and written and verbal communication skills.
• Preferred: Experience with Google Ads Display, Google Analytics, Google Tag Manager, Google Search Console, Google Ads Editor, and annual ad budgets of $200K or more.

Benefits

As a full-time employee, you would receive:

• Remote-first culture with flexible hours
• Private health, dental, and vision coverage, 100% paid for employee-only coverage
• Dependent coverage available for an additional cost
• 10 paid holidays
• Paid time off that increases with tenure
• 1 additional paid volunteer day
• Bonus opportunities tied to clear performance metrics
• Personal development allowance
• Company-provided computer, monitor, keyboard, and mouse
• Additional office supply funds in your first year
• Paid parental leave
• Aguinaldo bonus
• In-person team events to build relationships