Skip to main content

Grow Your Solar Company with a Leading Digital Marketing Agency

The solar industry is booming, but competition is fierce, and homeowners have more choices than ever. Standing out means more than listing panels and inverters — it requires building trust, educating your audience, and showing real value as a service installer. At One Firefly, we specialize in helping solar contractors and energy professionals grow through digital marketing designed for the unique solar buying journey. From awareness to installation, we equip you with the tools to educate, engage, and convert qualified leads.
Image from Savant Power
View Solutions
Get in Touch
Marketing Solutions Built for Energy & Solar Professionals

Website Design Services

We design SEO-optimized, buyer journey-focused websites that showcase your expertise, certifications, and proven process while making it easy for prospects to request a quote or consultation.
Read more

SEO (Search Engine Optimization)

Our SEO strategies help you rank for high-intent keywords like “solar installer near me” or “[city] battery backup.” We build local authority pages, optimize your Google Business Profile, and ensure your business dominates local search.
Read more

Content Marketing

Solar is a big decision. That’s why education is key. We create trust-building content that simplifies tax credits, explains battery storage, highlights the long-term savings of solar, and positions your company as the go-to expert.
Read more

Social Media Management

We help you showcase installations, share before-and-after energy bills, and highlight customer stories to build brand awareness and keep your business top-of-mind with a dedicated social strategy.
Read more

Digital Advertising

Our targeted paid advertising helps you reach high-intent leads at the right moment. We craft campaigns that focus on geography and strategic demographics, ensuring your budget works to deliver results.
Read more

Graphics & Branding

From logos to polished brochures, we help your brand look professional and trustworthy, while leaving a memorable impression on prospects.
Read more

Why Solar Businesses Choose One Firefly

We understand that selling solar is about more than kilowatts: it’s about trust, clarity, and education. Homeowners aren’t just buying panels or batteries; they’re investing in energy independence, long-term savings, and resilience for their families. To earn their confidence, your marketing needs to anticipate their questions, address their concerns, and showcase your professionalism at every touchpoint.

That’s where our expertise comes in. At One Firefly, we’ve spent over a decade helping service trade professionals — like custom integrators, security contractors, and lighting experts — grow their businesses through tailored digital marketing. We’ve taken our proven strategies and adapted them specifically to the solar and renewable energy sector, so you can leverage tactics built for trades just like yours. 

  • Solar expertise & industry fluency: We know how homeowners think about solar, batteries, and energy resilience, and we build campaigns that speak directly to those motivations.
  • Websites that convert: Our sites don’t just look great; they’re designed to answer the exact questions your customers ask before investing in solar.
  • Marketing campaigns that work: We design and execute targeted strategies that focus on increasing your visibility and bringing qualified, ready-to-buy homeowners in your service area to your doorstep.
  • Dedicated account management & full-service delivery: Work with a dedicated strategist to design your marketing system, and let our team of subject matter experts handle the websites, SEO, ads, content, and social media that keep your pipeline full.
  • Time back for your business: We take marketing off your plate, so your team can spend more time designing systems, managing installs, and closing deals.

When you partner with One Firefly, you’re working with a team that already understands how to market complex, service-driven trades. We bring the same level of industry focus and proven results to solar, so you can grow faster, save time, and establish your brand as the trusted local choice.

Pool image from Control4 and landscape lighting

Website Design Services for Solar Contractors

Image from Savant Power

Your website should be a powerful sales and marketing tool, not just an online brochure. Homeowners researching solar often visit multiple company sites before choosing who to trust. That means your website needs to do more than look professional — it needs to guide visitors through the decision-making process with clarity and confidence. 

  • Buyer journey-focused design: Lead with beautiful imagery and custom copy, clear call-to-actions, quote request forms, and appointment scheduling to turn interest into consultations.
  • SEO optimization for your markets: Built with local, on-site, and technical optimizations to attract prospects seeking key search terms in your primary markets. 
  • Mobile optimization: Most solar searches start on mobile — our designs ensure speed, responsiveness, and usability across all devices.
  • Trust-building elements: Showcase certifications, customer testimonials, project galleries, FAQs, and warranties prominently to reassure hesitant buyers.

Your website becomes the foundation of your digital marketing strategy, helping prospects move seamlessly from awareness to action.

SEO for Solar Businesses: Dominate Local Search

When homeowners start exploring solar, they almost always begin with a search. From “solar installer near me” to “battery backup in [city]”, your ability to show up in results makes or breaks lead generation. We create SEO strategies tailored to the solar buyer journey so you can own your local market.

  • Local keyword targeting: Optimized for high-intent searches tied to geography, energy incentives, and battery storage.
  • Google Business Profile and directory optimization: Drive visibility in local map results, review sites, and service listings.
  • On-page optimization: Align content with solar-specific terms like “net metering,” “energy resilience,” and “solar + storage.”
  • Link-building campaigns: Build authority with backlinks from industry-relevant and local sources.

The result? More visibility, more qualified traffic, and more homeowners reaching out, ready to discuss their solar options.

DMF light fixture out on wooden wall paneling

Content Marketing to Educate and Convert

image from Sonnen

Solar is a complex purchase with financial, environmental, and lifestyle benefits. Homeowners often need education before they’re ready to commit. That’s where content marketing becomes invaluable, turning confusion into clarity and curiosity into confidence.

  • Educational thought leadership: Simplify tax credits, energy savings, and battery storage with clear, easy-to-digest content that educates and inspires.
  • Ideal customer persona alignment: Create content that answers the FAQs and common objectives your ideal audience has.
  • SEO-optimized assets: Every piece of content is built with strategic keywords and optimized on-page elements (like headings and titles) to improve visibility while educating your audience.

Content builds trust and nurtures prospects through the longer solar sales cycle, so when they’re ready, they already know you’re the expert.

Front area of a house with lighted stairs and patio

Social Media Strategy That Builds Brand Awareness

Social media is where modern homeowners research, connect, and share. A strong social presence lets you showcase real installations, nurture your community of followers, and position your brand as approachable and trustworthy.

  • Project highlights: Showcase the installs and customer testimonials that show off your craftsmanship.
  • Service spotlights: Promote educational content around the service you offer, so prospects know you have the expertise they seek. 
  • Team engagement: Show off your team and company culture to build trust with your community of followers and inspire job seekers. 
  • Content calendar and analytics reporting: Our team will build a consistent monthly calendar and share performance insights so you know what’s working, without having to undertake the lift yourself.

With consistent, professional management, social media becomes a brand-building channel, not just a posting platform.

Landscape Lighting with lights in the walkway

Paid Ads That Drive High-Intent Leads

image from Savant Power

Solar buyers don’t casually browse; they actively research when they’re ready to invest. Paid advertising allows you to appear in front of them at exactly the right moment. Our campaigns are designed to attract qualified leads in your primary markets.

  • Targeted search campaigns on Google: Capture homeowners typing in ready-to-buy phrases like “best solar company in [city]” or “battery backup installation.”
  • Geo-targeted ads: Focus spend on your exact service areas, ensuring dollars go toward local homeowners.
  • Conversion-focused ad creative and landing pages: Guide prospects from your ad onto a beautiful, optimized landing page that drives them to take action with a call or form fill.
  • Monthly optimizations and reporting: Our team manages every aspect of your campaign, from budget tracking and bid adjustments to creative optimizations. We also provide detailed, monthly ROI reporting.

With the right ad strategy, you’ll consistently drive inquiries from homeowners who are ready to start their solar journey.

Branding That Reflects Your Mission and Expertise

In an industry where trust is everything, branding is more than logos and colors — it’s how homeowners perceive your credibility. Professional, consistent branding ensures that every touchpoint reinforces your company’s reputation as the local expert.

  • Logo design & refresh: Modern, professional visuals that communicate your brand identity. 
  • Van wraps: Get your branding into every neighborhood in your market with beautiful van wraps that advertise your services all over town. 
  • Marketing collateral: Brochures, proposal folders, and presentation materials that look sharp and build confidence.

Great branding makes your business memorable and trustworthy, helping you stand out in a crowded solar marketplace.

Frequently Asked Questions

How can digital marketing help me generate more solar leads?
Digital marketing allows you to meet homeowners where they’re already searching — online. With SEO, paid ads, and a professional website, we position your business at the top of search results, build trust through reviews and content, and make it easy for prospects to request a quote. The benefit is a steady pipeline of prospects from multiple avenues who are already interested in solar, rather than relying only on referrals or word-of-mouth.
Do you focus on residential or commercial solar?
Our expertise covers both. For residential homeowners, we know how to speak to their motivations, like reducing monthly energy bills, preparing for outages with battery backup, and increasing home value. If you serve commercial clients, we can tailor campaigns to highlight savings, sustainability goals, and energy independence for businesses. The benefit is marketing that speaks directly to your audience’s priorities, whether that’s a homeowner or a property manager.
How long before I see results from SEO?
SEO is a long-term investment in your business growth. Over time, SEO builds compounding results, bringing in consistent visitors, inquiries, and leads at a lower cost per acquisition compared to ads. The benefit: you establish a reliable, sustainable channel for brand awareness, visibility, and ongoing lead generation.
Can you help me promote battery storage and backup systems?
Absolutely. Battery storage is one of the fastest-growing segments of the solar market, and we know how to market it effectively. We create campaigns that highlight resilience during outages, long-term savings on utility bills, and energy independence. The benefit: you can cross-sell batteries to existing solar customers or attract new prospects who may not yet realize solar + storage is an option.
What makes One Firefly different from general marketing agencies?
Unlike generalist agencies, we specialize in service trades with complex sales cycles, like AV integration, security, and lighting. That means we understand how to build educational campaigns, craft trust-based messaging, and target high-intent luxury homeowners. The benefit: you don’t waste time explaining your industry; we already speak the language of solar and know how to generate quality leads and brand visibility.
How do you save me time as a business owner?
Many solar contractors try to juggle marketing on top of designing systems, managing installs, and closing deals. We take marketing completely off your plate. From website updates and SEO to ad campaigns and social media, our team of in-house marketing experts handles it all. The benefit: you and your team can stay focused on your core business while still growing your pipeline.
Can digital marketing support referrals and word-of-mouth?
Yes. We amplify your reputation by showcasing reviews, testimonials, and project highlights across your website, Google Business Profile, and social channels. This makes it easier for happy customers to spread the word and for referrals to verify your credibility online. The benefit: every referral becomes more likely to convert, helping you maximize your existing network.
What kind of results can I expect with paid ads?
Paid ads let you target homeowners actively searching for solar. Our campaigns use geo-targeting, strategic keywords, and demographic targeting to focus on high-quality audiences. Many clients see more immediate results with quote requests and consultations, with results improving as campaigns are refined. The benefit: faster lead flow when you need to fill your pipeline.

Ready to Grow Your Solar Business?

Partner with One Firefly to design a tailored marketing plan that expands the reach of your brand, attracts the right customers, and positions you as the solar expert. Schedule a consultation to meet with our team today.