#321- Breaking Through the Noise (Literally): How AV Dealers Can Develop an Effective Marketing Strategy
In this episode of Automation Unplugged Marketing Experts, host Katharine Wheeler sits down with Ellie O’Hara, Client Experience Manager at One Firefly.
#320: Behind the Gates of Beverly Hills Smart Homes with Jay Dobensky
Entrepreneur Jay Dobensky shares his journey from startup to Beverly Hills Smart Homes, serving elite clients with luxury, discretion, and innovation.
#319: Smarter Hiring for CI Businesses: Inside the Amplify People Process
Episode 319 is a marketing webinar we recorded in March 2025 to introduce our hiring division, Amplify People. In this session, we cover why One Firefly launched Amplify People, how we differ from traditional recruiters, and what it’s like working with us
#318: David Frangioni on Building Studios, Systems, and Iconic Sound
In this episode Ron welcomes back David Frangioni — award-winning music technologist, studio designer, integrator, and CEO of Modern Drummer Magazine. From working with legends like Aerosmith or Ozzy Osbourne to the role of integration business.
#317: From DIY to Delegation- When It’s Time to Bring in a Marketing Team
Discover when to delegate marketing and when to DIY in this candid episode featuring Wipliance's Melissa Mitchell and One Firefly's Katie Frogge. Learn how strategic support and in-house creativity can fuel growth, boost efficiency, and elevate your brand
#316: David Warfel on Lighting the Way - Design, Education, and Innovation
#316 of Automation Unplugged, lighting visionary David Warfel returns to share how his firm, Light Can Help You, is reshaping residential lighting design and empowering integrators across North America.
#315: Content That Converts — Crafting a Winning Article, Social Post, or Email
Automation Unplugged #315 is a marketing webinar we recorded in June 2025. In this session, we cover what conversion content is, behavioral science principles to make your content more compelling, best practices for crafting content that gets engagement.
#314: From Insight to Impact – Matt Bernath on Bold Leadership in Business
In AU #314, Ron Callis sits down with Matt Bernath, President of VITAL and a bold voice in the luxury home services space. They explore what it really takes to build a business you love.
#313: The Soul of Content - Deby Rubi on Writing That Connects
Explore how Deby Rubi turns AV expertise into compelling content through storytelling, trust-building, and writing with heart—not just specs.