Coral Springs, FL, 08/28/25–One Firefly, an award-winning marketing agency serving technology professionals in the residential and commercial custom integration markets, is proud to announce a new program with AiSPIRE, WAC Group’s premier brand for the custom integration channel. Together, they are launching a co-marketing program designed to drive dealer visibility, strengthen brand presence, and accelerate business growth.

The program offers two strategic incentives to help AiSPIRE dealers amplify their marketing impact:

Exclusive Marketing Credit – Eligible AiSPIRE dealers will receive a One Firefly marketing credit based on their AiSPIRE tier level, which can be applied toward new marketing services with One Firefly. These credits provide dealers with immediate resources to launch impactful campaigns and elevate their brand presence.

Credit amounts range from $350 all the way up to $750, giving dealers a meaningful boost to their marketing budget and helping them invest in strategies that attract new clients, strengthen brand visibility, and drive long-term business growth.

New Dealer Marketing Credit – All new AiSPIRE dealers will receive a $250 One Firefly marketing credit upon sign-up. This credit, available for six months, can be used to kickstart marketing efforts, build brand awareness, and establish a strong presence in the marketplace from day one.

“AiSPIRE is committed to empowering our dealers with the tools and resources they need to succeed,” said Patrick Laidlaw, AiSPIRE Sales Director at WAC Lighting. “By partnering with One Firefly, we’re giving our dealers world-class lighting solutions, plus the marketing horsepower they need to reach new audiences, strengthen customer relationships, and grow with confidence.”

With over 17 years of experience serving the custom integration industry, One Firefly brings a track record of creating impactful marketing strategies that deliver measurable results.

"We’re excited to partner with AiSPIRE to help their dealers bring extraordinary lighting experiences to life,” said Ron Callis, CEO of One Firefly. “When manufacturers and marketing experts work hand-in-hand, we create an ecosystem where integrators can not only showcase their expertise but also position themselves as leaders in their market."

The co-marketing program will be available to eligible AiSPIRE dealers starting now. For more information on participation and eligibility, dealers should contact their AiSPIRE representative.

About WAC Group  

WAC Group is a dynamic collection of lighting brands, including WAC Lighting®, Modern Forms®, Schonbek®, and AiSPIRE. This diverse portfolio offers cutting-edge technologies, stylish designs, and sustainable solutions that enhance and illuminate spaces. With over 40 years of expertise, the WAC Group serves homeowners, architects, builders, and lighting professionals by providing easy-to-install, intuitive products that simplify and elevate everyday life. From custom lighting designs to advanced smart systems, the WAC Group is dedicated to bringing "Technology Illuminated" to life for all. For more information, visit www.waclighting.com.

About One Firefly  

One Firefly is an award-winning marketing agency specializing in custom-tailored marketing solutions and other growth solutions like recruiting and hiring technology professionals in residential and commercial markets. The company was founded in 2007 to help businesses in the AV and integration industry grow and succeed through effective branding, digital marketing, and web development. A six-time honoree on the Inc. 5000 list of fastest-growing companies in the U.S., One Firefly is proud to have built a reputation for delivering purposeful marketing solutions to the niche audio-visual space. For more information, visit www.onefirefly.com.