Marketing agency expands support for electronic security and life safety contractors with specialized expertise and industry-focused growth strategies.

Coral Springs, FL, January 7, 2026 – One Firefly, an award-winning marketing agency serving technology professionals, today announced that it has officially joined as a member of the Electronic Security Association (ESA), the nation’s largest trade association representing the electronic life safety and security industry.

As a new ESA member, One Firefly brings deep, specialized expertise in helping security contractors strengthen their brand presence, improve online visibility, generate qualified inquiries, and build lasting customer trust. With a long track record supporting integration and technology businesses, One Firefly is excited to contribute to the ESA community and help member companies grow through modern, measurable marketing.

“Security contractors are operating in an increasingly competitive environment—where differentiation, reputation, and visibility matter more than ever,” said Ron Callis, CEO of One Firefly. “Joining ESA is a meaningful step for our team. We’re excited to collaborate with ESA members, share proven marketing strategies, and help contractors build stronger pipelines and more recognizable brands in their local markets.”

One Firefly’s approach combines strategic planning with execution across key marketing channels, including:

• High-performance website design and optimization
• Search engine optimization (SEO) and content strategy
• Lead capture and conversion tools
• Reputation and review generation
• Email marketing and customer communications
• Branding, creative, and campaign development

Through its membership, One Firefly looks forward to supporting ESA’s mission of helping electronic security and life safety companies prosper through training, advocacy, and industry resources.

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About ESA

Established in 1948, ESA is the largest trade association in the United States representing the electronic security and life safety industry. Member companies install, integrate, and monitor intrusion and fire detection, video surveillance, and electronic access control systems for commercial, residential, industrial, and governmental clients. ESA provides technical and management training, government advocacy, and delivers information, advice, tools, and services that members use to grow their businesses and prosper. Together, ESA member companies employ more than 500,000 industry professionals and serve more than 34 million residential and commercial clients. For more information, visit esaweb.org.

About One Firefly  

One Firefly is an award-winning marketing agency specializing in custom-tailored marketing solutions and other growth solutions like recruiting and hiring technology professionals in residential and commercial markets. The company was founded in 2007 to help businesses in the AV and integration industry grow and succeed through effective branding, digital marketing, and web development. A six-time honoree on the Inc. 5000 list of fastest-growing companies in the U.S., One Firefly is proud to have built a reputation for delivering purposeful marketing solutions to the niche audio-visual space. For more information, visit onefirefly.com.