ONE FIREFLY LAUNCHES MERCURY PLUS AND LUXEPOST TO HELP INTEGRATORS WIN MORE LUXURY CLIENTS
Luxepost also earns a 2026 CE Pro BEST Award, announced at CEDIA Expo
Coral Springs, FL, September 22, 2026 – One Firefly, an award-winning marketing agency serving the audio-visual, custom integration and security industries, today announced the launch of two new growth solutions for technology integrators: Luxepost, which puts dealers in front of new luxury homeowners before their competitors even know they've moved in, and Mercury Plus, which gives growing integrators a premium website and the marketing to make it work, in a single investment. The news follows Luxepost's win in the Business Software category of Best Installer Tools at the 2026 CE Pro BEST Product Awards, announced at CEDIA Expo in Denver, Colorado.
Luxepost: Be the First Brand a New Homeowner Meets
A new home purchase is one of the rare moments when a homeowner is actively deciding who they'll trust with their security, networking, entertainment and automation. Luxepost is built around that moment: it puts a dealer's brand in front of verified new luxury homeowners within days of closing, before the homeowner starts searching and before competitors get there first. Because the targeting refreshes every month and territories are protected from other Luxepost dealers, integrators get a steady, exclusive stream of the exact right prospects rather than a one-time list — with real tracking behind every campaign, so dealers know it's working instead of guessing.
"Timing is everything when you're earning a new homeowner's trust, and most integrators simply aren't in front of them soon enough," said Ron Callis, CEO of One Firefly. "Luxepost puts our dealers first in line, every month, in a business where being early is the difference between winning the project and never getting the call."
Luxepost's win at CEDIA Expo adds industry validation to that model. It was named a winner in the Business Software category of Best Installer Tools at the 2026 CE Pro BEST Product Awards. The full list of winners is available at cepro.com.
"This category is judged by people who understand exactly what integrators are up against, so this recognition means a lot," said Kendall Clark, Director of Sales & Marketing at One Firefly. "Luxepost was built to solve a real, specific problem for our dealers — getting to the right homeowner first — and it's rewarding to see that recognized on an industry stage like CEDIA."
Mercury Plus: A New Approach to Investing in Digital Growth
Mercury Plus gives growing integrators a new way to invest in their digital presence by putting ongoing, growth-focused marketing at the center of the relationship. Dealers select a marketing strategy aligned with their goals and budget, and that investment unlocks a professionally designed, industry-specific website at a reduced upfront cost. The greater the ongoing marketing investment, the lower the initial website investment.
Each Mercury Plus website features custom copy, SEO-ready architecture, conversion-focused design, and access to One Firefly’s exclusive library of professionally shot lifestyle and technology video — real-world footage that helps dealers showcase the experiences they deliver with a level of visual polish that would otherwise require a custom video production. After 12 months of active service and once the website is paid in full, the dealer owns the site outright.
“Mercury Plus starts with a dealer’s growth goals,” Callis said. “They’re investing in the ongoing marketing that builds visibility and creates opportunity, and that investment unlocks a beautiful, professional website to support it. It’s a different way to think about digital growth: put more of the investment toward moving the business forward while building a premium digital asset you ultimately own.”
Both Mercury Plus and Luxepost are available now to technology integrators. For more information, visit onefirefly.com or contact
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About One Firefly
One Firefly is an award-winning marketing agency specializing in custom-tailored marketing solutions and other growth solutions like recruiting and hiring technology professionals for residential and commercial markets. The company was founded in 2007 to help businesses in the AV, integration and security industries grow and succeed through effective branding, digital marketing and web development. A seven-time honoree on the Inc. 5000 list of fastest-growing companies in the U.S., One Firefly is proud to have built a reputation for delivering purposeful marketing solutions to the niche audio-visual and security markets. For more information, visit onefirefly.com.