Coral Springs, FL, May 31, 2023 – One Firefly, an award-winning Inc. 5000 digital marketing agency that caters to technology professionals in the residential and commercial custom integration markets, announced today that their article, titled “The Cost Of Doing Nothing. Why Marketing Is More Important Than Ever In A Recession," authored by Ron Callis, CEO of One Firefly, will be featured on CE Pro’s website. 

“Never sacrifice your long-term success for short-term gains. In times of economic uncertainty, preserving cash flow is important, but jeopardizing your business's growth and potential for success just isn’t worth it.” -Ron Callis, CEO of One Firefly. 

One Firefly proposes a new strategic framework called the SMART Approach to tackle economic downturns. To read the complete editorial, "The Cost Of Doing Nothing. Why Marketing Is More Important Than Ever In A Recession," visit here.

For more information and updates on the latest initiatives by One Firefly, please visit onefirefly.com or contact the team at This email address is being protected from spambots. You need JavaScript enabled to view it..

About One Firefly

One Firefly is an award-winning, full-service marketing agency that caters to technology professionals in the residential and commercial custom integration markets. One Firefly is headquartered in Coral Springs, Florida, with staff throughout North America, and has been operating since 2007.

About CE Pro

CE Pro magazine is the leading trade publication for professionals involved in the custom electronics business. Our readers specify and sell technology-related products to homeowners, home builders, and SMB owners.