How to Increase Your Organic Reach on Facebook
The Free Way to Cultivate a Client Platform
Kids these days, always with their heads down and their noses in an iPhone. And it’s not just kids – everyone from your employees to your grandma seems to be spending their time perusing the latest Facebook updates. But instead of decrying the loss of personal interactions in the modern age, it’s time to leverage the connections of the modern world. In this blog, we’ll show you how to take advantage of the potential client base the social media platform provides in a way that’s effective, efficient and, best of all, free. Read more after the jump.
What Is Organic Reach and How Can I Get One?
The beauty of Facebook for businesses is that it offers a free platform for sharing ideas and advice with a vast audience. With that in mind, it’s not hard to see that it’s a great tool for reaching new potential clients. But because Facebook’s staff implements algorithms to provide its users with the most relevant information, it becomes increasingly harder to put your content in front of new eyes. Facebook ads are an effective strategy, but they mostly amount to a one-and-done, pay-per-click feature.
That’s where organic reach comes in. It’s called “organic” because it refers to the natural sharing of information. It doesn’t cost a dime, and the results are often longer-lasting because users were able to see, absorb and share the information without outside influence. That’s the goal of your Facebook page – to get your audience to engage and share your content. But just how do you do that?
Likes and Shares
It’s almost too easy, isn’t it? The easiest way to boost organic reach is through liking and sharing each post. Having trouble getting your audience to catch on? No problem – have your staff log into their personal pages and like your content. That will give you the kick-start you need to move the needle with each post.
Tags and Hashtags
You’ve probably heard the phrase “hashtag” just about everywhere over the past year and a half. Every time news breaks and every commercial you watch seems to come replete with some obnoxious phrase preceded by a pound sign. Well, hashtags can be a very powerful way of tracking your messaging across many social platforms, but in the case of Facebook, you can probably skip them.
Instead, good old-fashioned tagging (that is, linking names of people and organizations in your post to their Facebook pages) can help much more. With every tag, they receive a notification, which can, in turn, prompt them to view, like or share your post. Sure, you can include a couple of hashtags in there, but few users take notice.
Responding to Comments
Social media is social, right? That means you want to be part of the conversation. Respond to comments within an hour to ensure that your followers continue to pay attention to your page.
What is your audience interested in? That’s the question that plagues every social media manager across the globe. The best approach is often to experiment with varying types of content that will catch the eye of a potential customer. Here’re some ideas to get you started:
- Photos – have a bunch of beautifully lit and composed photographs of your showroom? Go ahead and post them up. Users love to look at pretty pictures. But don’t neglect the grainy behind-the-scenes pics you took at the latest office party either, because viewers heavily engage with the personal touch.
- Ask a question – want and answer? The best way to get one is to ask a question. Users are more likely to comment on an item if they have something to prompt them.
- Change it up – users may constantly be barraged with pics all day long, so don’t be afraid to create an all-text post. On the other hand, if they see nothing but words, give them a few images to spice things up. It’s all about standing out in the crowd.
Here’s a fun fact: each post only reaches about six percent of your audience. It’s a frequently-cited figure that’s often used to scare off newcomers to the social field. But in reality, Facebook only does that to help make their content as relevant to its users as possible. So don’t be afraid to jump right in and start generating viewers today.
Still have questions? Contact us to learn more about Facebook business management.
Author: Cody McGowan
Title: Content Manager
About: As a Content Manager at One Firefly, Cody is responsible for supporting One Firefly clients by producing engaging web content in the form of blogs, press releases, social media updates, newsletters and case studies. After graduating from Florida Atlantic University with a degree in Multimedia Studies, he spent time serving coffee and writing for various lifestyle blogs across the web. An avid reader, movie buff and TV nerd, he found his calling as a marketing copywriter because it combines his passions for both visual media and the written word.