How to Put Smart Home Interface Videos to Good Use
UI University: Support and educate end-users on smart technology
Understanding how to take full advantage of a whole home automation system can be tricky, or even exhausting, for even the most seasoned user. The same case might go for those within the automation industry when it comes to explaining the systems thoroughly to your customers. For the week of June 11th through 17th, integrators can take advantage of our flash sale and begin featuring smart home interface videos to customers today!
Of course, simply adding the videos the website is just the first step. The more often you use these videos, the more value you will gain from them. That’s why we’ve put together this brief guide that goes over what UI University is and the main ways integrators can best leverage the videos before, during, and after a project.
What is UI University?
Ever find customers hitting a wall when trying to figure out how to use certain features on their home automation system? Or maybe you have an upcoming event where you want to allow prospective clients experience how to easily use one of your systems. Whether you’re working with a Lutron, Control4, Sonos or even Savant system – we’ve got you covered. Our design team created UI University which educates end-users by offering vibrant HD videos available on any device with insight on basic navigation, controlling lighting and shades, accessing locks and sensors and more for a variety of manufacturers.
“UIU is a fantastic tool that custom integrators can use to promote themselves on their website, via email, and on social media for additional branding opportunities with their clients. Most importantly they will save time and money by reducing the number of support calls they are required to manage allowing them to focus on what they do best… build amazing solutions for their clients!” – Andy Orozco, Director of Business Development, ProSource
How do I get UI University out to my clients or prospects?
By simply placing an order on our UI University page, you are able to select which manufacturer(s) you’d like to have featured in your library, and our team will assist you in taking care of the rest. By incorporating your logo on every frame, we are not only able to aide you in creating these videos as your own, but also leverage them as a branding opportunity for your business. Another great aspect about UI University – is that our team is able to implement an unlimited number of manufacturer training libraries for your customers that are searchable and SEO configured.
You will also be able to feature your video gallery, or individual videos, on different platforms such as your blogs and newsletters to highlight certain system features to gain leads and more traffic. Whether you’re looking to have these videos as an addition to your website, a tool during events, or even in your showroom – your options are limitless.
What can I do with UI University?
The beauty of UI University is that these videos are useful for both prospects and existing clients. Check out these examples of how the videos can be used at every stage of a smart home project.
Before the Sale
Before you start a project, you need a homeowner interested in adding technology to their property. There are a lot of ways to bring in leads through your website, but few match UIU in the ability to concretely showcase exactly what homeowners will get when they invest in a smart home automation system. In just a few minutes, the UIU videos show how easy it is to control the music, lights, climate, etc.
What to do:
Post on Social Media such as Twitter, Facebook
Whoever visits your Facebook or Twitter page will be getting automatic access to your video galleries. By engaging with your followers, you will also be able to learn which common questions or concerns customers frequently have and feature a video that week, or throughout the month, that will redirect traffic back to your smart home interface videos.
Embed in Newsletters and Blogs
There is no doubt that integrating your UI University video galleries into your newsletter and blog will drive traffic and success. Many of your users viewing your blogs and newsletters will do so using their phone, tablet, or laptop – all of which allow easy access to your video gallery. Feature a full gallery or just a single video each week or month and see an increase in page views come rolling in. Whether you want to show customers a few tips and tricks about their Elan system or give them an understanding on switching between systems – providing your customers with the insight and support they need will keep them coming back. Any and every video you feature will help customers not only gain more insight on that particular topic or concern, but they will also be aware of your video gallery and use it in the future, and if you feature multiple manufacturers, they will have the option to learn more about those as well!
As soon as a project is completed, be ready to supply your customer with all the training materials they need to succeed.
What to do:
Send a “Welcome” Email
We recommend sending out a “Welcome” email message that thanks the customer for their business, provides information about support and warranties, and includes a paragraph about UIU that links back to the website. By being upfront about training and providing clients with a way to find out answers to their questions on their own, you’ll significantly cut down on support requests from new customers.
Add the URL to Print Materials
If you leave the client with any printed collateral such as user guides or product information, consider adding a page that talks about the smart home interface videos and instructs the client on where to find them on your website.
Show the Client
A personal touch can go a long way. As you’re speaking with the client and showing them how to use the system, take a moment to pull up the UIU website page and show the customer how to navigate it. A few minutes of your time can help to save hours down the line in support calls.
Don’t miss out on an opportunity to support and educate your customers at just a tap of a button. Check out UI University and take advantage of our flash sale!
Author: Stephanie Mesa
Title: Client Support Associate
As Client Support Associate at One Firefly, Stephanie is responsible for helping with the Lead Concierge service. Along with interacting with clients, she assists with some administrative related duties for content production like posting blogs and communicating with clients. Stephanie is a senior in her current university at Florida International University studying English Literature. On her free-time, Stephanie enjoys working on personal projects that vary from making videos to reviewing books. If she’s not reading or writing up new story ideas, you can find her sifting through articles and forums to make sure she’s always in the know with what’s going on around her.