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Quick Update Regarding Our Web Maintenance Packages
Ron Callis, CEO of One Firefly, goes into recent Web Maintenance survey results and details why we created our Web Maintenance Packages. Please check out the video and let us know what you think by leaving a comment below!
Your website is your first impression to potential customers. If you have a bright, attractive website, your company will exude a sense of professionalism. Alternatively, if you fill your site with poor photography and clashing colors, your business identity will suffer.
There are a few basic keys to good website design. First, your site should have a simple, pleasant color scheme that is consistent throughout the site. Successfully designed websites choose one main color and two or three accent colors. The main colors are usually white, off-white, or charcoal gray. Accent colors often include a few complementing shades of the main color or some variation on the company's logo. Second, any text on your website should be easy to read, including your business name and the menu.
Advantages of a Mobile-Responsive Website over a Mobile Site
How often do you find yourself coming across a website through your mobile device that has confusing format or just an overall messy look? As a user, if you come across a site like this, it’s more than likely for you to simply exit out and find your solution elsewhere. Businesses who choose to go against building a mobile-responsive site, or choose to only stick to a mobile site, are missing out on copious amounts of leads and sales due to this less than user-friendly interaction. If you currently have a site that doesn’t respond well on mobile and find that customers aren’t pleased with their interactions, there’s still options for you moving forward. By adapting a mobile-responsive design for your website, you don’t have to worry about creating a separate domain for your "mobile" ready site.
Utilize Interactive Content to Engage More Visitors
Worldwide there are more than one billion websites. That’s a lot of content. Some of it is not so good, and more than likely you’ve come across your fair share of it. Creating quality content is hard to do, and it’s time-consuming, but when done right such content educates and engages visitors, demonstrates credibility, and can even create a dialogue with the audience. By adding different types of content to your website, you can cut through the noise, offer a breath of fresh air, and capture your target audience’s attention. Enter interactive content.
Do Apps Like Alexa Have an Impact on Campaign Performance?
The change has been coming for some time now, but last year it seemed to break big: voice control is the new “it” thing in technology. Smart home manufacturers like Crestron and Control4 have realized it, and they’ve made their systems compatible with apps like Amazon’s Alexa and Google’s Assistant. But the changes include more than just the relatively small smart home market. Thanks to Cortana, Siri and others, voice control is quickly becoming the norm for everyone. So how will this affect your content marketing performance? Read on to find out.
Why You Should Utilize This Tool in Your Marketing Campaign
Online marketing campaigns can be a very powerful means to reach new audiences and develop a brand presence. You create a relationship between the reader and your company through relevant content, and this optimized content helps potential customers find you in a web search. However, there can also be a lot of confusion surrounding the effectiveness of your online strategies. How do you know when people are accessing your marketing content and if they are having a positive response?