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CRM – What it is and why it's so valuable to your business.

Customer Relationship Management (CRM) refers to software that is used to organize, automate, synchronize and analyze all customer interaction within a business, and the associated data that goes with it. A successfully implemented CRM increases sales force effectiveness and helps a company build customer loyalty. By having a web-based CRM system in place, not only can you manage and store a wealth of information, but you can also access your organization’s complete history of each client from any internet accessible device.  Although there are a number of reasons you should implement an CRM for your business, here are the top five:

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3 Techniques to Help Manage Projects More Efficiently

Much of the work that technology integrators implement is project-based in nature.  Between your initial meeting with a client, to receiving the final sign-off on the project, a lot has to happen.  Without a proper project methodology firmly in place, the risk of a project spiraling out of control (and thus the loss of any profits associated with the project) is all too possible.  Here are several project management tips to help you complete jobs more efficiently and profitably:

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3 Reasons You Should Be Using Unique Imagery vs. Stock Imagery

When it comes to building a successful brand for technology integrators, exhibiting unique visual content is key. It’s no surprise that most people who are visiting your website or receiving your marketing materials are going to spend more than 50% of their time looking at the images that reflect your service or products offered. Your brand is the visual language that communicates and connects emotionally with your target audience. So why should you use unique imagery instead of traditional stock imagery? Here are three important reasons:

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7 Tips to Improve Your Company’s Recruiting Efforts

Acquiring the right talent and the right time is vital to the success of any business.  In fact, former Chairman and CEO of Apple, Steve Jobs, considered building an A-List team to be the most important skill a business owner can possess.  Indeed, hiring the wrong candidate for the position can be a very costly endeavor and can significantly impact profitability.  Let’s look at 7 tips that will help you systematize your recruiting process so you can maximize your chances of finding qualified candidates time and time again:

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7 Practical Steps for Growing Your Business Profitably

Technology integration business owners can often be characterized as ambitious and idealistic individuals who pursue their vision of success with relentless determination. But soon after the initial rush of creating and maintaining a sustainable business comes the inevitable; many small business owners get mired in the weeds of running day to day operations and the visions they had of creating the prosperous cash-cow they anticipated soon give way to merely keeping the business afloat and staying busy. So how can technology integration companies break this cycle and start maximizing profitable growth? Here are 7 practical steps:

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