Understand Your Audience: 4 Tips to Retain More Newsletter Subscribers
Understanding when and why your newsletter subscribers click ‘opt-out’ can leave you riddled with questions. Some subscribers leave simply because their interests have changed. Others leave because of improper use of their email address or because they receive an influx of messaging with little relevant content. Here are four tips on how you can effectively build your newsletter list and craft content that keeps subscribers engaged- and coming back for more:
5 Tips to Create a Winning Content Marketing Strategy in 2016
Content marketing has brought about rapid change in the way brands engage consumers. Before laying the groundwork for a successful campaign, it’s important to understand what content marketing is all about. In recent years, media saturation has diminished the impact of traditional marketing, and content marketing has proven itself as a valuable avenue for reaching potential clients.
3 Reasons You Should Be Using Unique Imagery vs. Stock Imagery
When it comes to building a successful brand for technology integrators, exhibiting unique visual content is key. It’s no surprise that most people who are visiting your website or receiving your marketing materials are going to spend more than 50% of their time looking at the images that reflect your service or products offered. Your brand is the visual language that communicates and connects emotionally with your target audience. So why should you use unique imagery instead of traditional stock imagery? Here are three important reasons: