Welcome, Oliver Sava
Oliver Sava has spent the last five years surrounded by media, working as a pop culture journalist and critic covering comic books, dance, film, television, and theater for local and national outlets. Raised in the southwest suburbs of Chicago, Oliver graduated from Loyola University in 2009 with degrees in English and Political Science, and has been writing professionally ever since. He’s contributed to Chicago Reader, Chicago Tribune, Entertainment Weekly, The L.A. Times, NPR Books, Rolling Stone, Time Out Chicago, The Verge, VICE, Vox.com, and Vulture, and his writing can regularly be found at The A.V. Club, where he won a 2017 Eisner Award for Best Comics-Related Journalism after being previously nominated in 2012.
Smart Home Technology: DIY or Professional Integration?
Smart Home technology May be Consumer Friendly, but Sometimes You Need a Professional
Smart home technology is everywhere these days. The success of voice assistants like Alexa, Google, and Siri has helped capture the popular imagination of what new technology can do to make consumers’ lives easier. You want smart lighting control? There are solutions like Philips Hue available at Home Depot and elsewhere. You want a smart thermostat? You can get a Nest or Ecobee – besides enhancing comfort and saving energy; they also look good on the wall! You want music everywhere? There are Sonos and HEOS systems that can bring wireless stereo sound to every room in your home. There are smart cameras like Arlo to monitor your home, video doorbells from Ring, smart locks from Schlage and Kwikset, and automated shades from Hunter-Douglas and Lutron. All these (relatively) consumer-friendly products have created great awareness of the level to which consumers can automate their home or space.
Can Online Reviews Make a Difference in Your Small Business?
Traditionally, word-of-mouth referrals may have been the primary source of attracting new clients to your small business. But it should come as no surprise that consumers are also looking to social media such as Facebook and Google reviews to find out what your existing customers are saying.
How accurate is this information?
According to Inc. Magazine, 84% of consumers trust online reviews as much as personal recommendations.