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Welcome To Our Blog

For over 8 years, One Firefly has been leading the industry providing design and engineering services, premium web design solutions, and high geared integrated marketing system programs – helping over 500 technology service professionals around the world to grow… and we want to do more. Starting in 2016, we decided to share our depth of knowledge and expertise with our audience, and be a go-to resource for technology professionals seeking valuable insights across a broad range of topics important to their businesses. Our entire staff is dedicated to bringing you fresh and relevant content, rich in substance and loaded with key takeaways. Visit us weekly to stay up to date on the latest topics published by our expert team of marketing professionals.

The Importance of Creating the Right Logo for Your Brand Identity

Is Your Company Making a Good First Impression?

A logo is one of the first things a potential customer will learn about you. Whether found on signage or the web, your logo tells customers what they can expect from your company. The combination of symbols, language, and styling says that you are an innovator, that you are reliable, that you are an exciting opportunity, or however you want to represent your brand.  Though, if not done correctly, a logo can easily misrepresent your company and put off potential customers. Is your current logo accurately depicting your brand identity? If you aren’t sure, continue reading for a guide to branding and logo design.

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Domain Authority, What is it Good For?

Domain Authority Defined

In short, domain authority is a means of measuring how well a website will rank on search engines. Developed by Moz, domain authority scores range from one to 100—the higher the score, the better a website’s ability to rank in search. Sites like Wikipedia and Facebook are at the upper end of the DA score due to their large number of high-quality external links. Small businesses and websites with far fewer inbound links typically have much lower scores. Brand new websites will start with a domain authority score of one. A DA score is best used as a comparative metric rather than a definitive score.

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In the AV and Automation Industry, It’s All about the Client Experience

Does Your Company Succeed in Giving the Right Client Experience?

In a world where most companies are pushing e-commerce websites or black box solutions, the AV and automation industry has held back. Why? Because integrators aren’t simply selling an amplifier or smart TV—they’re selling an experience. A lot of companies excel at being “technology concierges” with first-class customer support, but that’s just one part of your client’s experience with your company.

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Page Count, Internal Links and Web Crawl: How Do They Relate?

Easy-to-Access Content Is the Key to Good SEO

By now you probably know the difference between SEO and content marketing, and how they work together to help you get found online. But just because there is plenty of content, and even if it’s been tailored to specific, relevant key phrases, doesn’t mean you’ll always automatically achieve the highest rankings or the best results. So how do you enhance your content marketing strategy with onsite changes? In this blog, we’ll provide a simple guide to making your site more functional and visible to search engines and users alike. Read more after the jump.

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Interview Recap: an Industry Q&A Session with Access Networks

 

An Industry Expert’s Perspective on Networking, Robots, and Black Holes

If you’ve visited our Facebook page recently, you’ve probably noticed that we’ve started hosting Facebook Live interviews on a regular basis! These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest trends and news as well as learn from experts in the field.

This week, we had the privilege of interviewing Nathan Holmes, Technical Trainer at Access Networks. The California-based company provides tailored enterprise-grade networking solutions for professional integrators throughout the United States. In his role as technical trainer, Nathan helps integrators succeed by guiding them in best practices and providing helpful resources. 

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How to Target the Right Audience Using Facebook Ads

A Guide to Facebook Advertising

Google, Facebook, and other large online companies are gathering massive amounts of data about you—and you may not even know it. From the type of car you drive—whether luxury or economy—to the size of your income and shopping habits, these SEO giants are tracking your activity online and placing you in specific categories for marketing purposes. This may sound scary to you on a personal level, however companies like Facebook are trying to offer the right goods and services to you that you are interested in. It may seem odd that you see a Facebook ad about a wine of the month club after you had just searched for a local winery, but their end goal is to just give you what you want.

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