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Welcome To Our Blog

For over 8 years, One Firefly has been leading the industry providing design and engineering services, premium web design solutions, and high geared integrated marketing system programs – helping over 500 technology service professionals around the world to grow… and we want to do more. Starting in 2016, we decided to share our depth of knowledge and expertise with our audience, and be a go-to resource for technology professionals seeking valuable insights across a broad range of topics important to their businesses. Our entire staff is dedicated to bringing you fresh and relevant content, rich in substance and loaded with key takeaways. Visit us weekly to stay up to date on the latest topics published by our expert team of marketing professionals.

Why is One Firefly creating a Review solution for technology contracting businesses?

Ron Callis, CEO of One Firefly, goes into recent survey results and details why we created Review Champ. Please check out the video and let us know what you think by leaving a comment below!

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Marketing: How Much Should I Really Be Spending?

A Helpful Guide for Allocating Your Marketing Budget

With the New Year right around the corner, it seems a fitting time to talk about marketing budgets for 2018.

As a marketing agency dedicated to the AV and automation channel, there’s one question we hear again and again. It’s not “should we do marketing?” It’s “how much should I spend on marketing?”

The bad news is that there’s no magic number that’s true for every integrator out there. The good news is that there is clear data and best practices that can help guide you toward finding the right number for your business.

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What to Do If Your Rankings Drop

If you are actively reviewing your website’s Google keyword rankings on a monthly basis, you will realize that your rankings bounce around, and sometimes a lot. As one of my favorite SEO ninjas, Neil Patel, noted, “It’s not a matter of if your rankings will drop, it’s a matter of when.” Professionals in the Search Engine Optimization (SEO) world call these Search Engine Results Page (SERP) or ranking fluctuations. You may see 5 to 10 point drops in the course of a few days and freak out. Before you fall into full panic mode, breathe!

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Are You Giving Away The Keys to Your Kingdom?

Why Owning Your Website's Google Analytics Account Is Critical

What is Google Analytics?

While not something you may look at on a day-to-day basis, Google Analytics is the single most important tool for insight on website performance and visitor data. This free, sophisticated platform provides useful metrics on how many people are visiting your site, how long they are staying, and where they are navigating.

The one area in which Google Analytics is not so forgiving is that it cannot track past data. When a tracking code or javascript snippet is added to your website, it collects data in real time – so as the page is loaded, a hit is transmitted to the platform with its associated data.

The good news is that you have this historical data forever…that is of course unless you lose access to your account.

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Want an Effective Newsletter? Clean Up Your List First!

Is your messy client list getting in the way of your newsletter’s performance?

Email marketing is simple, right? Just throw an email together, send it to your list of contacts you’ve accumulated over the years, and call it a day.

Well, not quite. If you want your newsletters to be effective, it’s worth taking a bit of time to start them out right.

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Just How Effective Are UI University Videos?

Integrator George Borghi Discusses Recent Successes with the UI University Video Library

Ron Callis, CEO of One Firefly, went live on Facebook with George Borghi, Director of Sales and Marketing for Totally Wired Electric and AV Systems in Westlake Village, CA. Borghi and his team have been using their UI University video libraries to help close sales and support existing customers. His customers have been telling him the training videos were icing on the cake and a primary driver for why they selected Totally Wired as the preferred installing AV contractor.

In this blog, we’ll highlight the key points of the interview, but you can also scroll down to the bottom of the page to watch the full interview!

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