Are You Giving Away The Keys to Your Kingdom?
Why Owning Your Website's Google Analytics Account Is Critical
What is Google Analytics?
While not something you may look at on a day-to-day basis, Google Analytics is the single most important tool for insight on website performance and visitor data. This free, sophisticated platform provides useful metrics on how many people are visiting your site, how long they are staying, and where they are navigating.
The good news is that you have this historical data forever…that is of course unless you lose access to your account.
Want an Effective Newsletter? Clean Up Your List First!
Is your messy client list getting in the way of your newsletter’s performance?
Email marketing is simple, right? Just throw an email together, send it to your list of contacts you’ve accumulated over the years, and call it a day.
Well, not quite. If you want your newsletters to be effective, it’s worth taking a bit of time to start them out right.
Just How Effective Are UI University Videos?
Integrator George Borghi Discusses Recent Successes with the UI University Video Library
Ron Callis, CEO of One Firefly, went live on Facebook with George Borghi, Director of Sales and Marketing for Totally Wired Electric and AV Systems in Westlake Village, CA. Borghi and his team have been using their UI University video libraries to help close sales and support existing customers. His customers have been telling him the training videos were icing on the cake and a primary driver for why they selected Totally Wired as the preferred installing AV contractor.
In this blog, we’ll highlight the key points of the interview, but you can also scroll down to the bottom of the page to watch the full interview!