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Welcome To Our Blog

For over 8 years, One Firefly has been leading the industry providing design and engineering services, premium web design solutions, and high geared integrated marketing system programs – helping over 500 technology service professionals around the world to grow… and we want to do more. Starting in 2016, we decided to share our depth of knowledge and expertise with our audience, and be a go-to resource for technology professionals seeking valuable insights across a broad range of topics important to their businesses. Our entire staff is dedicated to bringing you fresh and relevant content, rich in substance and loaded with key takeaways. Visit us weekly to stay up to date on the latest topics published by our expert team of marketing professionals.

4 Powerful Ways to Use Video to Market Your Business

It’s no secret that high-profile customers are more likely to trust a brand and make a purchase when given a demonstration. Videos are often the best way to showcase the subtleties of a great product. Without effective video marketing, your business may be missing out on crucial traffic, leads, and customers in your market.

Here are 4 types of video content you can use to supplement your marketing efforts and grow your business:

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Should I Host My Email And Website Together?

A common question our clients face is, “should I host my email and website together?” My answer is always an emphatic “no.”  Having your email and website hosted on the same server may appear convenient, but creates a significant risk, not to mention significant hassle should you decide to change your web hosting provider.  At any given time, servers are under constant threat, and having one go down that's hosting your email and website together can disrupt both your online presence and your communications.

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3 Techniques to Help Manage Projects More Efficiently

Much of the work that technology integrators implement is project-based in nature.  Between your initial meeting with a client, to receiving the final sign-off on the project, a lot has to happen.  Without a proper project methodology firmly in place, the risk of a project spiraling out of control (and thus the loss of any profits associated with the project) is all too possible.  Here are several project management tips to help you complete jobs more efficiently and profitably:

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Can Content Marketing Be a More Powerful Tool than PPC Ads?

Reaching a Quality Audience through Custom Content Creation

When it comes to the ongoing debate between content marketing and pay per click (PPC) marketing, there may never be a final answer to which is the better strategy. And when it comes to business, the last thing you want is ambiguity. But while there may be no ‘correct’ answer, that doesn’t mean you can’t find the right option depending on your company’s goals and budget. To help reduce that dreaded ambiguity, we’ll discuss some of the ways content marketing, like the one offered in our CM 2.0 services, can be more beneficial than its PPC counterpart.

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6 Cost Effective Marketing Ideas That Produce Big Results

All too often technology integrators feel it is not in the budget for them to make marketing a priority.  What they don't realize is that there are many budget-friendly ways to make their company more visible.  By utilizing the following cost effective marketing strategies, you can keep your brand top of mind with clients, prospects and referrals in your industry.

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Understand Your Audience: 4 Tips to Retain More Newsletter Subscribers

Understanding when and why your newsletter subscribers click ‘opt-out’ can leave you riddled with questions. Some subscribers leave simply because their interests have changed.  Others leave because of improper use of their email address or because they receive an influx of messaging with little relevant content.  Here are four tips on how you can effectively build your newsletter list and craft content that keeps subscribers engaged- and coming back for more:

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