Can Content Marketing Be a More Powerful Tool than PPC Ads?
Reaching a Quality Audience through Custom Content Creation
When it comes to the ongoing debate between content marketing and pay per click (PPC) marketing, there may never be a final answer to which is the better strategy. And when it comes to business, the last thing you want is ambiguity. But while there may be no ‘correct’ answer, that doesn’t mean you can’t find the right option depending on your company’s goals and budget. To help reduce that dreaded ambiguity, we’ll discuss some of the ways content marketing, like the one offered in our CM 2.0 services, can be more beneficial than its PPC counterpart.
6 Cost Effective Marketing Ideas That Produce Big Results
All too often technology integrators feel it is not in the budget for them to make marketing a priority. What they don't realize is that there are many budget-friendly ways to make their company more visible. By utilizing the following cost effective marketing strategies, you can keep your brand top of mind with clients, prospects and referrals in your industry.
Understand Your Audience: 4 Tips to Retain More Newsletter Subscribers
Understanding when and why your newsletter subscribers click ‘opt-out’ can leave you riddled with questions. Some subscribers leave simply because their interests have changed. Others leave because of improper use of their email address or because they receive an influx of messaging with little relevant content. Here are four tips on how you can effectively build your newsletter list and craft content that keeps subscribers engaged- and coming back for more: