Case Study

Alpha Dog

Alpha Dog Sees 2000% Increase in Web Traffic with CM2.0 Services

At their inception in 2016, Florida-based Alpha Dog Security needed help crafting their identity. With no established brand or online presence, they turned to One Firefly for a refined logo, fresh marketing collateral, and an SEO-configured website. Alpha Dog went further to adopt One Firefly’s inbound marketing strategies for a dramatic increase in Google Search rankings, web and social traffic, and overall growth.


Increase in Social Traffic


Increase in Google Rankings


Keyphrases in the Top 10 of Google Search

About Alpha Dog

Alpha Dog is a full-service residential and commercial custom security and integration company providing smart home and business-related security and control, audio and video installation, and additional services in throughout Florida’s First Coast. With more than 20 years of experience under their belt, the Alpha Dog team is comprised of world-class experts in every field whose number one priority is to provide the best products and services to their clients.


Alpha Dog was just getting their feet off the ground when they hired One Firefly for assistance in cultivating their brand and web presence. Alpha Dog needed a polished, cohesive visual identity that would not only accurately communicate their mission but would stand out among competitors. Additionally, Alpha Dog owner Brian Jones, who had lackluster experiences with marketing groups in previous business endeavors, wanted to work with a team that he could trust to take the reins and help grow his online presence without hand-holding assistance from him—something he didn’t have time for.

“Our customers love our logo. They think it’s awesome. We have a lot of people who instantly recognize who we are now.”
– Brian Jones, Owner, Alpha Dog Security

Implemented Solutions

After consulting with Alpha Dog to discuss their needs and goals, One Firefly crafted a refined and eye-catching logo, cohesive marketing collateral, and an SEO-configured website to launch their brand identity and lay the foundation for online visibility. Subsequently, One Firefly implemented inbound marketing strategies to expand Alpha Dog’s web presence and position the company as a market leader.


One Firefly built the striking look and image of the Alpha Dog brand, namely by creating a refined and eye-catching logo that continues to keep Alpha Dog top of mind. Along with a newly polished logo, One Firefly crafted a variety of digital and print marketing collateral including a presentation folder, trifold brochures, newsletter headers, and marketing slicks—all which cohesively represent the Alpha Dog brand.

Website Presence

After a one-on-one discovery consultation, One Firefly designed and configured a personalized and content-rich, mobile-responsive website to help establish Alpha Dog’s presence online as a credible market leader.

One Firefly’s Mercury Collection websites come loaded with industry-specific copy and imagery, video, CTAs, lead capture, social integration, and more. From that collection, Alpha Dog was able to select a style best suited for them and receive a fully launched and custom-branded website in just under 30 days.

Additionally, One Firefly SEO-configured Alpha Dog’s website to enhance the company’s search engine rankings for the key services and locations that were most relevant to Alpha Dog’s business.

Following a beautiful SEO-configured website, Alpha Dog added One Firefly’s UI University manufacturer training videos and interactive Smart Layout solution to better engage their website visitors, boost their search engine rankings, and offer as educational tools for potential and existing clients.

Content Marketing

“It’s because of the content that’s gotten us up in the rankings. That’s really the source of that success...All my customers are constantly saying, ‘The content is amazing! Who’s doing it?'” – Brian Jones, Owner, Alpha Dog Security

Now armed with a memorable brand and professional online platform, Alpha Dog turned to One Firefly’s CM2.0 digital marketing services to bring the right audience to their website and ultimately grow their business. By adopting One Firefly’s monthly package of unique and SEO-configured blogs, e-newsletters, and Facebook management, Alpha Dog saw organic online growth in as little as six months.

One Firefly’s content marketing team scheduled consistent check-ins with Alpha Dog to discuss the progress of their custom-built digital marketing campaign and made tweaks where needed to optimize Alpha Dog’s online presence and search rankings.

In fact, Alpha Dog saw so much success in online growth and received consistently positive feedback from customers about their content as a result of CM2.0 that they upgraded from one blog and one Facebook ad per month to four blogs and four Facebook ads per month.


Since partnering with One Firefly in 2016, Alpha Dog has grown leaps and bounds not just in their online presence but as a company overall. On top of tripling its staff in the last three years, Alpha Dog has seen a 2000% increase in web traffic to 14,000+ sessions and a 327% increase in Google rankings, putting them on the first page of Google Search for more than 50 target keyphrases.

We’ve gotten everything up so high on our keywords now that there’s almost nowhere else to go." – Brian Jones, Owner, Alpha Dog Security
Alpha Dog has also seen significant growth on social platforms, with a 330% growth in engagement since last year alone, as well as a sustained e-newsletter open rate of more than 25%—which is more than twice the industry average—even while their e-mailing list continues to grow.

Alpha Dog continues to capture high-value leads as a result of its partnership with One Firefly, with customers filing in from search engine clicks, referrals, engaging blog content, tutorial videos, lead capture forms, and more.

By putting their trust in One Firefly to conduct and lead their digital marketing campaign, Alpha Dog has been able to put more focus toward nurturing their staff, caring for their customers, and growing their business.
One Firefly, LLC
1750 N. University Dr. Suite 229
Coral Springs, FL 33071

Phone: 954.921.2393