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Case Study

How Audio Video Excellence Closed $350K+ in Recent Website-Sourced Projects with One Firefly

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Client Snapshot
Client:

Audio Video Excellence

Location:

Greater Phoenix, AZ

Industry:

Smart Home Automation, and High-Performance AV

Audio Video Excellence has partnered with One Firefly since December 2020 with a clear goal: build steady visibility, attract higher-quality inquiries, and support long-term growth in a highly competitive market. Over time, the relationship has grown into a comprehensive marketing partnership that has helped drive $2–3M in new sales over the last five years. The recent website-sourced wins highlighted below are a few tangible examples of that momentum in action.

The Challenge: Growing a High-End Integration Business in a Competitive Market

Audio Video Excellence is a premium custom integration firm in Arizona with a strong reputation and the ability to deliver high-end systems. Like many top-tier integrators, they were not trying to “reach everyone.” They wanted the right homeowners and the right projects, consistently.

The challenge was not capability. It was predictability.

In a market where referral business can be strong but uneven, Audio Video Excellence wanted a marketing engine that could:

  • Keep the brand visible to high-intent buyers who are already searching
  • Convert that attention into qualified inquiries through the website
  • Support long-term growth without relying on one channel or one campaign

They also understood something many integrators learn the hard way: marketing is not a one-time project. It is an operating system that supports lead flow, reputation, hiring, and long-term momentum.

The Solution: A Full-Scope Partnership Built for Integrators

Audio Video Excellence partnered with One Firefly in December 2020 to establish an ongoing, full-scope marketing relationship, specifically tailored for the custom integration industry. They invest between 2% and 5% of their annual revenue in marketing, reflecting a consistent commitment to growth.

A comprehensive, multi-channel strategy supported the work, and the relationship later expanded to include hiring support through Amplify People.

Services included a combination of:

  • Website strategy and ongoing improvements
  • SEO services
  • Content and ongoing marketing support
  • Email newsletter
  • Facebook posts and ads
  • Reputation management support

The Process: Consistency That Creates Compounding Results

The process

Marketing works best when it is treated like operations, not a one-time campaign.

Throughout the partnership, the focus remained on maintaining visibility, credibility, and demonstrating to the market what Audio Video Excellence is capable of.

The proof shows up in two places:

  1. Real project wins that came directly from the website
  2. Ongoing search performance gains that continue to improve visibility and lead flow

The Results: Website-Driven Project Wins and Stronger Organic Performance

The process

Recent examples of website-sourced wins include:

  • A $170K home theater project and a $75K B&W audio project, both sourced from the website
  • Two additional website form leads that closed as a $35K Control4 takeover and a $70K media room upgrade

That is at least $350K in closed projects tied directly to website-driven lead flow, from just the documented wins above. These are just a few documented examples of the high-value opportunities their website generates.

On the SEO side, they have also seen measurable momentum. In one recent 28-day period compared to the previous period:

  • Impressions increased 9%
  • Clicks increased 21%

Audio Video Excellence also continued stacking business wins that signal strong market demand, including:

  • A $150K theater sold after a showroom walk-in toured the theater and closed the next day.
  • A large-scale new build featuring 100 Theory speakers, with about $100K in speakers alone
Johann Whitehouse

"One of the best investments we have made as a company. Great staff, understand our industry, and make things happen with excellence. From One Firefly, we’ve gotten at least $2 million or $3 million over the last five years."

- Bob Koopman, Co-Owner, Audio Video Excellence
Johann Whitehouse

"One Firefly isn’t just a service provider; you are pioneers in our industry, consistently delivering beyond expectations with your innovative and client-centered approach."

- Christian Lawrence, Co-Owner, Audio Video Excellence

    Momentum Beyond Marketing: Showroom Growth and Vendor Pull

    The process

    One of the clearest indicators of a healthy integration business is momentum in the showroom and vendor relationships. In 2024, Audio Video Excellence continued investing heavily in their showroom experience, including:

    • Showroom and theater renovations are underway, with upgrades designed to enhance the client experience and support continued growth.
    • A refreshed showroom experience is planned as part of their ongoing showroom investment.
    • Multiple vendors interested in hosting showroom events, including DALI, B&W, JL Audio, plus an NDA-protected vendor showcase

    This kind of momentum occurs when a company establishes sustained visibility and brand authority over time.

    The Voices Behind the Success

    "Audio Video Excellence is a great example of what happens when a client treats marketing as a long-term growth engine. They stay consistent, they invest strategically, and the momentum compounds."

    Ellie O'Hara
    Ellie O’Hara, Manager of Client Experience, One Firefly

    Fast Facts

    • Helped drive $2–3M in new sales over the last 5 years

    • Invested between 2%-5% of annual revenue into marketing
    • Recent SEO momentum: +9% impressions and +21% clicks in a 28-day comparison
    • Continued high-ticket project wins, including $150K theater and a major new build with $100K in speakers alone

    Ready to Build the Same Kind of Momentum?

    If you are a custom integrator who wants more predictable demand, better quality leads, and a brand presence that matches the work you deliver, One Firefly can help you build the marketing engine that supports long-term growth.

    Let’s talk