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Case Study | Audio Video Excellence

Case Study

How Audio Video Excellence Closed $350K+ in Recent Website-Sourced Projects with One Firefly

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Client Snapshot
  • Client:

    Audio Video Excellence

  • Location:

    Greater Phoenix, AZ

  • Industry:

    Smart Home Automation, and High-Performance AV

  • Website:

Audio Video Excellence has partnered with One Firefly since December 2020 with a clear goal: build steady visibility, attract higher-quality inquiries, and support long-term growth in a highly competitive market. Over time, the relationship has grown into a comprehensive marketing partnership that has helped drive $2–3M in new sales over the last five years. The recent website-sourced wins highlighted below are a few tangible examples of that momentum in action.

The Challenge: Growing a High-End Integration Business in a Competitive Market

Audio Video Excellence is a premium custom integration firm in Arizona with a strong reputation and the ability to deliver high-end systems. Like many top-tier integrators, they were not trying to “reach everyone.” They wanted the right homeowners and the right projects, consistently.

The challenge was not capability. It was predictability.

In a market where referral business can be strong but uneven, Audio Video Excellence wanted a marketing engine that could:

  • Keep the brand visible to high-intent buyers who are already searching
  • Convert that attention into qualified inquiries through the website
  • Support long-term growth without relying on one channel or one campaign

They also understood something many integrators learn the hard way: marketing is not a one-time project. It is an operating system that supports lead flow, reputation, hiring, and long-term momentum.

The Solution: A Full-Scope Partnership Built for Integrators

Audio Video Excellence partnered with One Firefly in December 2020 to establish an ongoing, full-scope marketing relationship, specifically tailored for the custom integration industry. They invest between 2% and 5% of their annual revenue in marketing, reflecting a consistent commitment to growth.

A comprehensive, multi-channel strategy supported the work, and the relationship later expanded to include hiring support through Amplify People.

Services included a combination of:

  • Website strategy and ongoing improvements
  • SEO services
  • Content and ongoing marketing support
  • Email newsletter
  • Facebook posts and ads
  • Reputation management support

The Process: Consistency That Creates Compounding Results

The process

Marketing works best when it is treated like operations, not a one-time campaign.

Throughout the partnership, the focus remained on maintaining visibility, credibility, and demonstrating to the market what Audio Video Excellence is capable of.

The proof shows up in two places:

  1. Real project wins that came directly from the website
  2. Ongoing search performance gains that continue to improve visibility and lead flow

The Results: Website-Driven Project Wins and Stronger Organic Performance

The process

Recent examples of website-sourced wins include:

  • A $170K home theater project and a $75K B&W audio project, both sourced from the website
  • Two additional website form leads that closed as a $35K Control4 takeover and a $70K media room upgrade

That is at least $350K in closed projects tied directly to website-driven lead flow, from just the documented wins above. These are just a few documented examples of the high-value opportunities their website generates.

On the SEO side, they have also seen measurable momentum. In one recent 28-day period compared to the previous period:

  • Impressions increased 9%
  • Clicks increased 21%

Audio Video Excellence also continued stacking business wins that signal strong market demand, including:

  • A $150K theater sold after a showroom walk-in toured the theater and closed the next day.
  • A large-scale new build featuring 100 Theory speakers, with about $100K in speakers alone
  • Johann Whitehouse
    Bob Koopman, Audio Video Excellence

    - Bob Koopman, Co-Owner, Audio Video Excellence

    "One of the best investments we have made as a company. Great staff, understand our industry, and make things happen with excellence. From One Firefly, we’ve gotten at least $2 million or $3 million over the last five years."

  • Johann Whitehouse
    Bob Koopman, Audio Video Excellence

    - Christian Lawrence, Co-Owner, Audio Video Excellence

    "One Firefly isn’t just a service provider; you are pioneers in our industry, consistently delivering beyond expectations with your innovative and client-centered approach."

Momentum Beyond Marketing: Showroom Growth and Vendor Pull

The process

One of the clearest indicators of a healthy integration business is momentum in the showroom and vendor relationships. In 2024, Audio Video Excellence continued investing heavily in their showroom experience, including:

  • Showroom and theater renovations are underway, with upgrades designed to enhance the client experience and support continued growth.
  • A refreshed showroom experience is planned as part of their ongoing showroom investment.
  • Multiple vendors interested in hosting showroom events, including DALI, B&W, JL Audio, plus an NDA-protected vendor showcase

This kind of momentum occurs when a company establishes sustained visibility and brand authority over time.

The Voices Behind the Success

"Audio Video Excellence is a great example of what happens when a client treats marketing as a long-term growth engine. They stay consistent, they invest strategically, and the momentum compounds."

Ellie O'Hara
Ellie O’Hara, Manager of Client Experience, One Firefly

Fast Facts

  • Helped drive $2–3M in new sales over the last 5 years

  • Invested between 2%-5% of annual revenue into marketing
  • Recent SEO momentum: +9% impressions and +21% clicks in a 28-day comparison
  • Continued high-ticket project wins, including $150K theater and a major new build with $100K in speakers alone

Ready to Build the Same Kind of Momentum?

If you are a custom integrator who wants more predictable demand, better quality leads, and a brand presence that matches the work you deliver, One Firefly can help you build the marketing engine that supports long-term growth.

Let’s talk

Read more …Case Study | Audio Video Excellence

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Case Study | Westco Security

Case Study

How Westco Security Increased Local Visibility with One Firefly Website and SEO

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Client Snapshot
  • Client:
    Westco Security & Technology Systems
  • Location:
    Chesterfield, MO
  • Industry:
    Security, Low Voltage, and Smart Technology Integration
  • Website:

The Challenge: Strong Referrals, Limited Discovery Through Google

Ryan Cohen, owner of Westco Security & Technology Systems, was building momentum quickly. As the business expanded and its capabilities grew, it experienced solid referral activity; however, one gap remained clear.

Westco was not being discovered consistently through Google.

Ryan wanted Westco to appear on the first page for high-intent searches, such as “burglar alarm St. Louis” and “home automation St. Louis.” He recognized that Westco’s older website lacked the SEO structure needed to compete, even if it looked fine on the surface.

The business objective was straightforward and common among integrators and security firms: to build a predictable inbound channel that supports growth beyond referrals.

The Solution: A New SEO-Optimized Website and Comprehensive SEO Services

The initial interest in SEO came directly from Ryan. While on vacation, he emailed One Firefly to explore the possibility of adding a blog to improve Google rankings.

We conducted an analysis of Ryan’s website and online presence and found that Westco was not ranking on page one for core services, had minimal inbound discovery beyond referrals, its website lacked SEO structure for local markets, and its Google Business Profile was underutilized. Based on that, we recommended an ongoing, comprehensive SEO service designed to strengthen Westco’s visibility in local search.

Westco partnered with One Firefly for:

  • A new website, planned as a 10 to 12-page build, with a structured rollout plan
  • Ongoing SEO strategy focused on improving search visibility and driving organic lead generation
  • Content development and local SEO foundations across Westco’s priority markets and services

Ryan described the decision as a leap, but he became increasingly confident as he saw Westco gaining visibility and inbound activity.

The Process: Fix the Foundation, Build the Pages That Matter, Improve What Performs

The process

One Firefly approached Westco’s SEO with a structured plan built for long-term compounding results.

  • 1) Audit and technical cleanup

    At the project's onset (November 2024), One Firefly conducted an audit to identify technical issues, establish traffic baselines, and explore backlink opportunities.

  • 2) Optimize what already had demand

    The team identified pages with high impressions but low click-through rates and prioritized improvements through internal linking, title tags, and meta description optimization.

  • 3) Build out high-intent local and service pages

    Based on keyword research and Westco priorities, One Firefly developed an editorial plan and created dedicated landing pages for primary service areas, as well as dedicated solution pages for desired project types.
  • 4) Expand and optimize location pages for geographic search

    Westco added 11 location-focused Mercury Pro website pages (market profile location pages), which One Firefly then optimized using geographic keyword research, stronger on-page content, and internal linking.

These strategies fixed technical barriers, focused on how real customers search locally, and prioritized service + location pages intentionally for the types of projects Westco desired most.

This was not a one-time effort. It was consistent execution that strengthened Westco’s ability to earn visibility across the St. Louis market.

The Results: Measurable Gains in Visibility and Organic Performance

Within the first year of SEO work, Westco saw measurable improvements across local visibility and organic performance.

  • Google Business Results

    Google Business Profile results

    • Impressions up 944%
    • Interactions up 2%

    Google Business Profile impressions have increased by 944% and interactions have risen by 2%. This increase put Westco ahead of thousands of local buyers actively searching for security and smart home solutions.

  • Organic Search Results

    Organic search results (Missouri), year over year

    • Sessions up 12%
    • Engaged sessions up 10%
    • Engaged time up 8% (over 1 minute)
    • Events per session up 3%
    • All events up 16%

    Organic sessions are up 12%, and engaged sessions are up 10%, with total events increasing by 16%. Together, these gains indicate that more Missouri buyers are discovering Westco through search and taking meaningful actions on the site, rather than simply bouncing.

  • Overall year-over-year stats

    • Sessions up 12%
    • Active users up 12%
    • New users up 11%
    • Average engagement time up 8%

    Overall, sessions are up 12%, active users are up 12%, and new users are up 11%, with an average engagement time increase of 8%. In plain terms, Westco is reaching more first-time prospects and keeping them engaged longer, which supports stronger lead flow over time.

    Westco’s highest-ranking landing pages also reflect a healthier content footprint across solutions, brands, builders, and service areas, which supports long-term lead generation.

  • Business momentum indicators

    • Ryan shared that inbound calls and overall activity have picked up, and he feels Westco is more visible in the market.
    • To support increased demand, Westco expanded the team from three technicians to six.
    • Over approximately two years, Westco achieved about 43% revenue growth, reflecting meaningful business momentum alongside stronger market visibility. While multiple factors contributed to this growth, increased inbound visibility and demand from Google played a meaningful role in supporting Westco’s expansion.
Johann Whitehouse
Ryan Cohen, Owner, Westco Security & Technology Systems

- Ryan Cohen, Owner, Westco Security & Technology Systems

"Partnering with One Firefly has changed how our business shows up online. Since launching our new website and investing in an ongoing SEO strategy, the difference has been clear. We’re ranking better in search, getting more visibility across our local market, and the phone is ringing more with qualified leads. One of our projects, a $300K+ job, came directly from a customer who found us through search, and I don’t believe that would’ve happened without a targeted SEO approach in place."

The Voices Behind the Success

"Ryan’s growth has been a great example of what happens when an integrator commits to the long game. Once the website and SEO foundation were in place, momentum started building, and he felt it in visibility and inbound activity."

Keith Kearney
Keith Kearney, Account Manager, One Firefly

"Westco’s wins came from getting the fundamentals right, fixing technical barriers, and building the service and location pages that match how real customers search."

Jordan Littman
Jordan Littman, SEO Team Lead, One Firefly

Fast Facts

  • SEO Wins: Google Business Profile impressions up 944%

  • Organic search YoY: Sessions up 12%, All events up 16%

  • Built and optimized local and solution page content across priority markets and services

  • Added and optimized 11 Mercury Pro website pages with geographic keyword strategy and internal linking

  • Team growth: 3 techs to 6 techs

Ready to Become the Company People Find First?

If you are a security company or integrator that wants to show up more often in local search, convert more high-intent traffic, and build a growth engine that compounds over time, One Firefly can help you do it with a proven website and SEO strategy.

Let’s talk SEO

Read more …Case Study | Westco Security

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Services | ConciergeIQ

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Turn Every Website Visitor into a New Opportunity — Automatically


You work too hard to let good opportunities slip away. Built by One Firefly, the marketing partner trusted by hundreds of AV and automation integrators, ConciergeIQ is the first live chat platform engineered specifically for your world. It reflects how high-end technology firms sell, communicate, and serve clients: with 24/7 speed, on-brand polish, and white-glove care.

Show Me How It Works

Trusted by integrators nationwide

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    Domes Logo

  • Lavish

    Lavish

Every Website Visitor Is an Opportunity. Don’t Let Them Slip Away.

You get dozens of website visitors every day. Some are potential clients, some are existing customers, and others are trade partners. But if no one greets them, they leave unseen — and your next big project walks out the door.

Meanwhile, expectations have changed. Today’s customers don’t wait for emails or callbacks; they expect immediate, accurate answers to their questions through live chat. Without it, even strong referrals can lose confidence and move on.

One Firefly has spent 15+ years helping AV and integration professionals connect with luxury clients online. We understand how referral-driven businesses thrive on trust, responsiveness, and white-glove communication. ConciergeIQ was built from that insight — a live chat experience designed for the flow, language, and expectations of the custom integration industry.

See How ConciergeIQ Works

73
of customers prefer live chat over phone or email, because it’s instant and convenient

63
of visitors are more likely to return after using live chat

20
average boost in conversion rate when chat is added to a website

The AI-Powered Live Chat Solution Built for Technology Integrators

ConciergeIQ isn’t another generic chatbot. It’s your fully managed digital concierge, purpose-built for integrators who want their website to deliver the same white-glove experience clients receive in person.

At its core, ConciergeIQ combines AI precision with human empathy.
Our hybrid solution powered by proprietary AI responds instantly to visitors, while trained live agents step in seamlessly when a personal touch is needed. Every interaction feels authentic, accurate, and unmistakably you — powered by a custom-built knowledge base that our team manages and refines monthly.

ConciergeIQ isn’t software you install. It’s a service you trust.
We build, optimize, and continuously evolve your system so it grows smarter over time and perfectly mirrors your brand voice. How it works:

  • Custom Knowledge Base: Built from your services, tone, and messaging

  • Hybrid AI + Human Model: AI handles speed; humans handle nuance

  • Smart Chat Routing: Every conversation is summarized and sent to your inbox in seconds

  • Continuous Optimization: We analyze chats monthly to refine accuracy and tone

Show Me ConciergeIQ in Action


Turn Your Website Traffic Into Real Business Growth

Your website should work as hard as you do — welcoming every visitor, answering every question, and capturing every opportunity. ConciergeIQ makes that happen 24/7.

By transforming your website into a real-time concierge, you deliver luxury-level service around the clock without lifting a finger. Every chat feels on-brand, every lead is captured instantly, and your team stays focused on what they do best: delivering world-class projects.

  • Capture
    Visitors 24/7

    Never miss a qualified lead or urgent service request while your team’s in the field or offline.

  • Accelerate
    Follow-Up

    Every conversation is summarized and sent instantly to your inbox, so you respond faster and close sooner.

  • Deliver a
    Premium Experience

    Visitors engage with natural, accurate, and on-brand responses that reflect your service excellence.

  • Save Time With a Fully Managed Solution

    We handle everything from setup and maintenance to updates and optimization, so your team doesn’t have to.

  • Protect Your Brand Reputation

    Your clients expect sophistication. ConciergeIQ ensures your digital interactions match the high standards you uphold in person.

Book My ConciergeIQ Consultation

Where Generic Chatbots Fall Short, ConciergeIQ Delivers

Most chatbots are built for everyone…which means they’re built for no one. They scrape your site for content, misinterpret questions, and deliver robotic replies that make your brand look impersonal and leave visitors feeling frustrated.

ConciergeIQ is built differently. It’s a purpose-built, managed platform that blends AI efficiency with human intelligence and empathy, specifically for technology integrators serving luxury clients.

See the ConciergeIQ Difference

  • Generic Chatbots
  • ConciergeIQ

Knowledge Base
  • Generic Chatbots

    Auto-scraped website content that’s often inaccurate, incomplete, or off-brand

  • ConciergeIQ

    Custom-built knowledge base that mirrors your voice, services, and expertise


Updates and Maintenance
  • Generic Chatbots

    Static and unmanaged

  • ConciergeIQ

    Continuously refined by One Firefly for accuracy, tone, and brand alignment


Model
  • Generic Chatbots

    100% AI — robotic, impersonal, and error-prone

  • ConciergeIQ

    AI + human hybrid — instant, accurate, and empathetic


Setup & Oversight
  • Generic Chatbots

    Heavy DIY lift

  • ConciergeIQ

    Fully managed, turnkey service — we handle everything

See How ConciergeIQ Transforms Every Interaction

Whether it’s a curious prospect, a returning client, or a casual visitor, ConciergeIQ ensures every interaction moves your business forward without adding to your team’s workload.

Each journey below shows how our hybrid concierge model turns routine chats into real results.

  • Prospect → Chat → Lead → Sales Opportunity

    • Prospect: “Do you install motorized shades?”
    • Chat: Accurate, on-brand answer — instantly
    • Lead: Contact details + chat summary delivered to your team in seconds
    • Sales: Fast follow-up creates new opportunities
  • Existing Client → Chat → Service Request → Fast Resolution

    • Client: “My control system isn’t working”
    • Chat: Immediate answers or intelligent routing to support
    • Service Request: Issue logged and sent directly to your team
    • Resolution: Faster fixes, happier clients
  • Unqualified Visitor → Chat → Intelligent Routing → Time Saved

    • Visitor: “Do you sell TVs for my RV?”
    • Chat: Accurate, on-brand answer — instantly
    • Routing: Chat summary delivered to the appropriate staff
    • Saved: Your team saves time for real opportunities
  • Website Visitor → Chat → Human Handoff → Empathetic Service

    • Visitor: “I have a complex project, can I speak to someone?”
    • Chat: AI routes contact details & chat history to a human agent
    • Handoff: Conversation seamlessly transitions to a live expert
    • Service: Personalized, concierge-level interaction builds trust

Watch ConciergeIQ in Action

Form

One New Project Can Pay for an Entire Year of ConciergeIQ

ConciergeIQ isn’t a cost; it’s a growth multiplier. Capturing just one high-value project can more than cover your annual investment. From that point on, it keeps working for you 24/7, driving new opportunities and enhancing your client experience.

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Trusted by Integrators Nationwide

Since 2016, One Firefly has helped luxury integrators capture more opportunities from website traffic through Lead Concierge, our innovative live chat service for the AV industry. ConciergeIQ builds on that legacy, combining proven human expertise with next-generation AI to deliver exceptional service.

  • Lavish Automation

    Lavish Automation

    Ryan Lyeth, Lavish Automation

    “Overall, I liked that if I asked the right question and it understood, it would give me a direct link on the website. Sometimes people don’t really want to chat but are just having trouble navigating, so being able to ask, ‘Do you have Ketra products?’ and get, ‘Oh, yeah, we have it. Here’s our page,’ is really helpful. Even if they don’t continue chatting, they have the link and can say, ‘Oh yeah, cool, here’s the Ketra stuff.’”

  • Domes AV

    Domes

    Jeff Whedbee, Domes AV

    “It was impressive. I was particularly impressed with the speed of the responses. There was little to no lag time, which I find incredibly annoying with live chat. I was also impressed with the responses it provided. I asked about shades for a sunroom, then about light fixtures.”

Next Steps: How to Get Started

Getting started is simple, and fully managed from start to finish. Our team handles the heavy lifting so you can stay focused on running your business.

ConciergeIQ Process Graph

Book My ConciergeIQ Consultation

A Seamless Part of Your Growth Strategy

ConciergeIQ doesn’t stand alone; it’s designed to integrate with your entire One Firefly digital ecosystem. Together, your website, SEO, and reputation management efforts create a continuous growth engine that attracts, engages, and converts high-value clients.

With ConciergeIQ running 24/7 as your front-line concierge, your other marketing investments work harder — and deliver stronger results.

Discover the Full One Firefly Ecosystem

Stop Losing Opportunities. Start Capturing Them Automatically

Your website is already attracting visitors. ConciergeIQ makes sure you never lose another one.

Schedule a quick consultation with our team and we’ll show you how ConciergeIQ can turn your website into a 24/7 extension of your team that reflects the same premium experience your clients expect from you.

Reach out Today

FAQs

  • How is ConciergeIQ different from a typical chatbot?

    Most chatbots rely only on AI or scraped website content, which often leads to inaccurate or robotic responses. ConciergeIQ combines proprietary AI with trained human experts and a custom knowledge base built for your business, so every response is fast, accurate, and on-brand.

  • Who manages the chat responses — us or your team?

    Our team manages everything. ConciergeIQ is a fully managed service, meaning we handle setup, updates, optimization, and quality control. You’ll receive qualified leads, service requests, and chat summaries directly in your inbox for follow up, without any extra work for your team.

  • Can ConciergeIQ handle both sales and service inquiries?

    Yes. ConciergeIQ intelligently routes each conversation based on topic and intent. Prospects are qualified and sent to your sales team, while service-related questions are directed to your support team or documented for follow-up, saving you time and improving response speed.

  • Will the chat sound like our brand or like a generic bot?

    Every ConciergeIQ client gets a custom-built knowledge base that captures your company’s tone, services, and preferred language. That means visitors experience conversations that reflect your unique brand personality.

  • How quickly can we get ConciergeIQ up and running?

    Most clients go live in just 4–5 weeks. The process includes onboarding, knowledge base creation, and a sandbox testing and refinement period before launch. Once live, we continuously monitor and refine your chat for optimal results.

  • Do you integrate with our CRM?

    ConciergeIQ is able to integrate with some CRM systems. If you’re interested, please reach out to our team to discuss your options. Regardless, we’ll set up ConciergeIQ to send leads, requests, and other inquiries directly to your inbox.

  • What kind of leads should we expect from ConciergeIQ?

    You’ll receive qualified, context-rich leads — not just contact forms. Each lead includes a chat summary, name, and key intent details, allowing your team to follow up with precision and speed.

  • Is ConciergeIQ available outside of business hours?

    Yes — that’s one of its biggest advantages. The proprietary AI runs 24/7, capturing opportunities and serving clients even when your team is offline. Human agents are available for support and assistance during normal business hours.

  • What does ConciergeIQ cost?

    For exact pricing details, please reach out to our team. ConciergeIQ is offered as a simple, all-inclusive monthly service. One flat monthly rate covers everything — setup, knowledge base creation, live chat management, AI training, and ongoing optimization. There are no tiers, hidden fees, or limits on chat volume. You get the full ConciergeIQ experience from day one. For a detailed overview of what’s included and how ConciergeIQ fits into your marketing system, our team will walk you through it in a short consultation.

  • What kind of ongoing support do I get?

    Our concierge team monitors performance, updates your knowledge base, and reviews analytics monthly to ensure the system improves over time. You’ll always have a dedicated point of contact for strategy and updates.

  • How is ConciergeIQ different from Lead Concierge?

    ConciergeIQ is the next evolution of One Firefly’s Lead Concierge service. Both are built to help integrators engage every website visitor with professionalism and excellent service, but ConciergeIQ takes that foundation to the next level with AI-powered intelligence and continuous improvement. Here’s how they differ:

    • Chat model: Lead Concierge has 100% human-led chat support during business hours, while ConciergeIQ is an AI + human hybrid, with instant responses 24/7 and human support during business hours.
    • Knowledge Base: Lead Concierge has static content updates managed occasionally, while ConciergeIQ has an active, continuously refined knowledge base managed by One Firefly.
    • Response Speed: With Lead Concierge, response speed was dependent on human agent availability, while ConciergeIQ has AI-first accuracy and speed, powered by your brand-trained knowledge base.
    • Chat Delivery: With Lead Concierge, manual delivery resulted in sometimes delayed summaries, while ConciergeIQ has real-time automated lead and service request delivery to your inbox.

    ConciergeIQ was designed for today’s customer expectations: faster, smarter, always on, and always on-brand.

Read more …Services | ConciergeIQ

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