Building a Marketing Engine Together:
LEVEL 3 AUDIOVISUAL PARTNERS WITH ONE FIREFLY TO DRIVE ONLINE GROWTH
Published May 2022
Jeremy is no stranger to taking on new challenges with relish. Within the commercial AV industry, he’s an established leader and educator with over 20 years of systems integration experience under his belt. He’s the current President and CEO of Level 3 Audiovisual, an adjunct faculty instructor for AVIXA, a past recipient of the AVIXA 2019 Educator of the Year, and a board member of PSNI. But marketing was a whole new ballgame for him.
When Jeremy took over marketing responsibilities, Level 3 Audiovisual had two websites, limited internal marketing resources, and was working with multiple outside marketing agencies. At the time Jeremy started ramping up efforts to find a new marketing partner, he discovered One Firefly from our Facebook marketing. He liked that we were a CI-focused marketing firm, and reached out to discuss a possible redesign of his website.
“When we were first looking for a marketing firm, we thought we knew what we needed, which was a new website and then build from there. And right out of the gate, Ron took a lot of time to help educate us on what we should be thinking about in terms of a wider scope of marketing strategy and initiatives within our organization,” Jeremy told us.
Level 3 Audiovisual
Level 3 Audiovisual embodies a culture of quality and works tirelessly to provide all customers with a Great Experience, one that not only meets an objective, but is engaging and meaningful. Every day is a new opportunity for the Level 3 Audiovisual team to deliver greatness and strive to raise the AV industry even higher.
ONE FIREFLY RISES TO THE CHALLENGE
When One Firefly first met with Jeremy, the consensus among the Level 3 Audiovisual team was that the company needed a new website, making web design the initial ask. Even better, what Jeremy didn’t know at the time, is that his work with One Firefly would expand far beyond just a website, and that he would be able to bring all marketing activities under one roof. The Level 3 Audiovisual Leadership Team had never met an agency like ours — one that had an internal team of technology-focused experts with the ability to handle web design, social, SEO, and paid advertising in one place.
While other marketing firms complied with Jeremy’s request for a proposal to redesign the website, Ron Callis, CEO at One Firefly, completely flipped the script. “Ron was the first person to challenge our way of thinking,” Jeremy told us. From the first meeting onward, Jeremy and Level 3 Audiovisual were impressed with One Firefly’s consultative approach to marketing, transparency, and growth mindset. Ron wanted to know The Why behind the redesign, which ultimately guided the One Firefly approach to the project.
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From July 2020 to January 2022, their Facebook page has gained 181 new likes from organic and posts have received 4,421 engagements from followers.
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From July 2020 to January 2022, Facebook ads have secured 219 new likes to the Facebook page and reached 1.42 million people across the platform.
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One Firefly took over LinkedIn management in early 2021. From January 2021 to January 2022, the LinkedIn page has gained 359 new followers and seen 2,391 engagement actions from followers.
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From July 2020 to January 2022, Level 3 Audiovisual has seen a 391% increase in social media traffic driven to the corporate website.
Live Chat
In July 2020, One Firefly implemented our manned chat service (Lead Concierge) on the Level 3 Audiovisual website to provide visitors with fast customer support and nurture potential leads in real-time. The commercial market is incredibly engaged online, and a live chat service helps Level 3 Audiovisual maximize their team’s accessibility and connect instantly with interested visitors browsing the site and existing customers looking for service.
After a year and a half using Lead Concierge, they have seen record-high engagement on their website from live chats. Of the 696 total chats, Level 3 Audiovisual has received:
Mercury Pro Website
Building a brand-new website took months of hard work and close-knit collaboration between the One Firefly and Level 3 Audiovisual teams. Together, they not only designed a new custom site, but also merged the two existing websites into one cohesive online brand presentation.
The new custom website — complete with custom branding, engaging video, and SEO-optimized copy — launched in July 2021. Since then, Level 3 Audiovisual has seen a massive increase in the number and quality of leads coming from the website, which has given the team more visibility into their buyers than they’ve ever had before.
Jeremy and his team couldn’t be happier with the final product. As Jeremy told us, “When we launched our new website, our internal team, the entire team of Level 3 Audiovisual, was incredibly excited because it was a beautiful website that we put our heart and soul into with One Firefly.”
LOOKING TOWARD THE FUTURE
In our year and a half partnership, One Firefly has helped Level 3 Audiovisual grow their online presence and effectively communicate with the right potential buyers and market influencers. The sales team can only do so much, Lucy says: “Digital marketing gives you endless opportunities to get in front of people who might not otherwise have heard of Level 3 Audiovisual.”
Jeremy is looking forward to furthering Level 3 Audiovisual’s growth with One Firefly at the helm. “What you should look for when researching marketing companies is somebody who wants to partner for the long term, somebody who has the ability to serve you on all levels from a marketing perspective,” he says. Having a marketing firm capable of doing everything under one roof is worth its weight in gold, he continued, “because it allows you to be more effective, more efficient, and get more bang for your time. Which, as we all know, is the most valuable resource we have.”
