A strong web presence is crucial for sustained growth, especially for companies without traditional storefronts.
The new millennium has seen the rise of a truly global marketplace, and with it fresh challenges for business owners. Increased global connectivity means greater access to potential markets around the world, but also greater competition from both local and global players. The custom integration and automation industries have seen additional disruption from a new wave of products marketed directly to consumers.
Make it Easy for Prospects or Referral Sources to Find You Online
When it comes to search engine optimization, it's all about finding the right audience. You can do this by crafting specific geo-targeted keyphrases through a content marketing campaign or an SEO setup. You can also complement these efforts with various online profiles like Facebook, Houzz, Yelp or Google My Business. Since so much of SEO optimization is about having a consistent online presence, it should come as no surprise that Google My Business can be a big boost when it comes to local searches. Check out our blog to learn more about how GMB can help you get found online and how you can optimize your profile.
When building a strong SEO strategy, the best place to start is with creating your Google My Business page. Why? Because it’s simple to use, and it’s completely free!
After helping a number of our clients with building (or gaining access to) their Google My Business page, it started to become clear that this is an incredibly undervalued and underestimated tool in many SEO strategies.
Google Pages Helps You Bolster Your Local SEO Performances
As we’ve mentioned in the past, a great way to jump-start your local SEO performance is to work with Google My Business. Not only is it a great idea to use tools directly associated with the search engine to enhance your rankings, but GMB offers a variety of options to optimize your SEO performance.