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Newsletters

Is Email Segmenting Worth It?

Maximize Email Effectiveness with Segmented Lists

For many integrators, email marketing is the great unknown. You send out messages into the void and hope that those emails result in potential customers. But the truth is that email marketing is far more strategic than just throwing emails at the customer dartboard and crossing your fingers for the bullseye. Below, we break down one of the top newsletter marketing strategies, email segmenting, and go over some quantifiable metrics that show why it’s worth pursuing.

 


Understand Your Audience: 4 Tips to Retain More Newsletter Subscribers

Understanding when and why your newsletter subscribers click ‘opt-out’ can leave you riddled with questions. Some subscribers leave simply because their interests have changed.  Others leave because of improper use of their email address or because they receive an influx of messaging with little relevant content.  Here are four tips on how you can effectively build your newsletter list and craft content that keeps subscribers engaged- and coming back for more:


Want an Effective Newsletter? Clean Up Your List First!

Is your messy client list getting in the way of your newsletter’s performance?

Email marketing is simple, right? Just throw an email together, send it to your list of contacts you’ve accumulated over the years, and call it a day.

Well, not quite. If you want your newsletters to be effective, it’s worth taking a bit of time to start them out right.


Why We Love Newsletters

How Digital Newsletters Connect You with Customers

At One Firefly, we use a three-tiered approach in our content marketing campaigns, which includes blogging, Facebook advertising, and newsletters. You may wonder why newsletters are a part of our services, and if they really are worth your time. In this article we’ll cover exactly why we love newsletters and believe they are a critical part of your digital marketing strategy.