A strong web presence is crucial for sustained growth, especially for companies without traditional storefronts.
The new millennium has seen the rise of a truly global marketplace, and with it fresh challenges for business owners. Increased global connectivity means greater access to potential markets around the world, but also greater competition from both local and global players. The custom integration and automation industries have seen additional disruption from a new wave of products marketed directly to consumers.
When building a strong SEO strategy, the best place to start is with creating your Google My Business page. Why? Because it’s simple to use, and it’s completely free!
After helping a number of our clients with building (or gaining access to) their Google My Business page, it started to become clear that this is an incredibly undervalued and underestimated tool in many SEO strategies.
As 2019 is quickly approaching, you as a business owner need to know what your customers want in the new year. There are a million trendy ways you can go about marketing your company, but at One Firefly we like to use tried and true methods of improving your online presence to figure out what makes your audience tick.
Consumers are getting more and more savvy. What do they find when they research you?
Genuine quality and customer service are values that many customers seek out before they make a purchase. The challenge, though, is that plenty of businesses say they offer a great experience, while far fewer deliver on that promise. How is a smart, sophisticated consumer to tell the difference between those two types of companies? They trust other people who have purchased from those businesses in the past, which is why online reviews are an increasingly important factor in how consumers’ purchase habits.