A strong web presence is crucial for sustained growth, especially for companies without traditional storefronts.
The new millennium has seen the rise of a truly global marketplace, and with it fresh challenges for business owners. Increased global connectivity means greater access to potential markets around the world, but also greater competition from both local and global players. The custom integration and automation industries have seen additional disruption from a new wave of products marketed directly to consumers.
Traditionally, word-of-mouth referrals may have been the primary source of attracting new clients to your small business. But it should come as no surprise that consumers are also looking to social media such as Facebook and Google reviews to find out what your existing customers are saying.
How accurate is this information?
According to Inc. Magazine, 84% of consumers trust online reviews as much as personal recommendations.
Consumers are getting more and more savvy. What do they find when they research you?
Genuine quality and customer service are values that many customers seek out before they make a purchase. The challenge, though, is that plenty of businesses say they offer a great experience, while far fewer deliver on that promise. How is a smart, sophisticated consumer to tell the difference between those two types of companies? They trust other people who have purchased from those businesses in the past, which is why online reviews are an increasingly important factor in how consumers’ purchase habits.