Adding engaging content to your website can have endless benefits for your company. You can gain credibility, educate and engage customers, and even enhance your visibility on Google. To get the most out of a content marketing campaign, though, you want to make sure you're engaging the right audience. That's where keyphrases come into play. Read on to find out why keyphrases are so important, how to research the best ones, and what role they play in your content marketing campaign.
When building a strong SEO strategy, the best place to start is with creating your Google My Business page. Why? Because it’s simple to use, and it’s completely free!
After helping a number of our clients with building (or gaining access to) their Google My Business page, it started to become clear that this is an incredibly undervalued and underestimated tool in many SEO strategies.