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SEO

5 Signs You Should Invest in a Copywriter

Find out if copywriting services are right for your technology integration business.

Copywriting services can enhance many areas of a technology integrator’s business, boosting both new leads and customer retention. But how do you know if investing in a copywriter is the right decision for your company? There’s no black and white answer, but there are some ways to tell whether or not your business will benefit from copywriting services.

First, let’s talk about what I mean by copywriting services. Many integrators don’t realize the full extent of copywriting can entail, especially when combined with content marketing services: social media management, website content, SEO, blog posts, newsletters, printed content, video scripts, and more. If you need content, a copywriter can provide it for you.
So now that we’re on the same page as to what copywriting consists of, let’s look at the signs that it’s time to invest in a copywriter:


Are You Giving Away The Keys to Your Kingdom?

Why Owning Your Website's Google Analytics Account Is Critical

What is Google Analytics?

While not something you may look at on a day-to-day basis, Google Analytics is the single most important tool for insight on website performance and visitor data. This free, sophisticated platform provides useful metrics on how many people are visiting your site, how long they are staying, and where they are navigating.

The one area in which Google Analytics is not so forgiving is that it cannot track past data. When a tracking code or javascript snippet is added to your website, it collects data in real time – so as the page is loaded, a hit is transmitted to the platform with its associated data.

The good news is that you have this historical data forever…that is of course unless you lose access to your account.


Are You Hurting Your Search Results With Outdated Practices?

Explore Some of the Most Common ‘Black Hat’ SEO Mistakes

Are you still trying to increase your search engine rankings using methods you learned about years ago? Though some approaches are still relevant today, others now offer little in the way of results and some SEO practices can even negatively impact a website’s search rankings. The latter are what webmasters call “Black Hat” SEO.  These practices are considered underhanded or shortcuts and are penalized by search engines. In this blog, we highlight some of the most common ones so you can avoid them when coming up with a brand new SEO strategy.


Boost Your Content Marketing Campaign with the Right Keyphrases

Adding engaging content to your website can have endless benefits for your company. You can gain credibility, educate and engage customers, and even enhance your visibility on Google. To get the most out of a content marketing campaign, though, you want to make sure you're engaging the right audience. That's where keyphrases come into play. Read on to find out why keyphrases are so important, how to research the best ones, and what role they play in your content marketing campaign.


Here’s How Video Helps Boost Your Website’s Visibility

Climb Up the Search Ladder with Embedded Video Content

The internet is an incredibly noisy place with countless websites just like yours trying to compete for the top spot on Google and other search engines. You’ve probably heard that search engine optimization (or SEO) plays a big role in getting your website to Page 1 in search.


How Will Voice Search Affect SEO Results?

Do Apps Like Alexa Have an Impact on Campaign Performance?

The change has been coming for some time now, but last year it seemed to break big: voice control is the new “it” thing in technology. Smart home manufacturers like Crestron and Control4 have realized it, and they’ve made their systems compatible with apps like Amazon’s Alexa and Google’s Assistant. But the changes include more than just the relatively small smart home market. Thanks to Cortana, Siri and others, voice control is quickly becoming the norm for everyone. So how will this affect your content marketing performance? Read on to find out.


Is Your Content Fresh Enough? Here’s Why It Matters

Bad news: your old blogs won’t cut it.

Say yes to change

Ranking highly on Google is essential to running a business in the information age. Google looks to the newest and most relevant information -- otherwise known as fresh content – to determine where your site should rank. Search engine bots will crawl your page more frequently if you produce high-quality, relevant content regularly: your site will become the search engine’s best friend.


SEO and Content Marketing: How Do They Fit Together?

When people think about search engine optimization, content marketing isn’t usually the first thing to come to mind. Many people try to focus entirely on SEO or entirely on content marketing without recognizing that the two marketing strategies go hand in hand.

Today, we’re going to talk about how to make the most of both content marketing and search engine optimization, as well as discuss how these marketing strategies affect your business as a technology integrator. First, let’s start with some basic definitions:


SEO No! Keyword Stuffing and How to Avoid It

With Thanksgiving right around the corner, we at One Firefly are gearing up for the holidays with one of our favorite topics: stuffing. But it’s not the delicious side dish you’re going to eat with turkey, mashed potatoes, and gravy. This type of stuffing can lead to big trouble for you and your business.


Top 5 KPIs to Watch in Google Analytics [A Beginner's Guide]

Is your website generating quality traffic?  The answer is revealed in these Key Performance Indicators.

True to the spirit of a beginner’s guide, let's start with a very basic question. What is Google Analytics? A Brief History:  Google Analytics is a free, yet robust platform that tracks and reports website traffic.  Google Analytics is as core to its DNA as Google Search itself.  For those of us who have been around long enough remember the days before Google Analytics, when your hosting company provided you bare-bones “Web Stats” and dashboards to make sense of your online performance. As if by heeding the call of mass demand for something much more sophisticated, a company named Urchin rose to the challenge and started providing real intelligent analytics for website owners. Urchin was not cheap by any stretch. I recall the day I decided to sign up with Urchin and pay the hefty fees.  It was a hard pill to swallow at first, but a worthwhile investment towards understanding how my website was performing; the insights I gained were priceless.  Then, one fine day in 2005, out of nowhere, Urchin became free.  Google acquired the company and made the service available to the public; a joyous day for Webmasters everywhere.


Website Optimization Essentials: 5 Must-haves

Let an Experienced Agency Explain how to Optimize your Website

 

We live in an era where potential clients look for instant satisfaction; we want it all, fast and easy. Therefore, optimizing your website to appear within the first results of any given search engine and making it a user-enjoyable experience is fundamental to generate more business for your company.


What is Review Champ and does it really work?

Ron Callis, CEO of One Firefly, goes into detail on what impact Review Champ could have on your business by sharing some initial results already achieved by one integrator.


Your Business Doesn’t Stand Still; Neither Should Your Marketing

Put Strategy Behind Your Marketing Efforts

It’s easy to get into routines in life. Go to work, do the day’s tasks, relax at home, and do it all over again the next day. But if you own your own business, as many of our readers do, you know that a “just do the routine” approach is not the key to positive growth over time. You have to constantly be looking at ways to improve business operations, seek out new projects or make processes more efficient.

The same holds true for marketing. The strategy that was carefully crafted a year or two ago may still work effectively, but there’s also a chance that it’s no longer 100% in line with your business goals anymore.