UI University: Support and educate end-users on smart technology
Understanding how to take full advantage of a whole home automation system can be tricky, or even exhausting, for even the most seasoned user. The same case might go for those within the automation industry when it comes to explaining the systems thoroughly to your customers. For the week of June 11th through 17th, integrators can take advantage of our flash sale and begin featuring smart home interface videos to customers today!
Does Your Company Succeed in Giving the Right Client Experience?
In a world where most companies are pushing e-commerce websites or black box solutions, the AV and automation industry has held back. Why? Because integrators aren’t simply selling an amplifier or smart TV—they’re selling an experience. A lot of companies excel at being “technology concierges” with first-class customer support, but that’s just one part of your client’s experience with your company.
Integrator George Borghi Discusses Recent Successes with the UI University Video Library
Ron Callis, CEO of One Firefly, went live on Facebook with George Borghi, Director of Sales and Marketing for Totally Wired Electric and AV Systems in Westlake Village, CA. Borghi and his team have been using their UI University video libraries to help close sales and support existing customers. His customers have been telling him the training videos were icing on the cake and a primary driver for why they selected Totally Wired as the preferred installing AV contractor.
In this blog, we’ll highlight the key points of the interview, but you can also scroll down to the bottom of the page to watch the full interview!
When you sell complex, intricate technology like smart home automation systems, there’s no denying that it can be a struggle to showcase the ease of operating the system or the full depth of its capabilities. That was the problem that led us to develop UI University - full libraries of branded, educational videos on specific smart home interfaces like Control4 and Savant.
Below, we break down the main ways that UIU can benefit your company. Read on to see if any of UIU’s advantages are worth exploring in your marketing, sales, and support process.
It’s easy to get into routines in life. Go to work, do the day’s tasks, relax at home, and do it all over again the next day. But if you own your own business, as many of our readers do, you know that a “just do the routine” approach is not the key to positive growth over time. You have to constantly be looking at ways to improve business operations, seek out new projects or make processes more efficient.
The same holds true for marketing. The strategy that was carefully crafted a year or two ago may still work effectively, but there’s also a chance that it’s no longer 100% in line with your business goals anymore.