The world of web technology is buzzing over an exciting transition into the latest version of a common programming language. PHP (or Hypertext Preprocessor) is one of the most prevalent server-side scripting languages used across the web. In short, it allows developers to “call” a server in order to create dynamic components on a web page. If you have a One Firefly site, PHP is a major ingredient of it’s build.
Ron Callis, CEO of One Firefly, goes into recent Web Maintenance survey results and details why we created our Web Maintenance Packages. Please check out the video and let us know what you think by leaving a comment below!
Why Should I Care About Web Maintenance?
Your new website is finally live. You’re happy with how everything looks, and your customers seem to love it. You can mark this major component of marketing your business as “done” so you can move on with other things, right? Not necessarily. A website is never truly complete.
Think of your website as if it’s a new car. When you first get it, everything looks fantastic, runs as it should, and does exactly what you purchased it for. However, over time, you will need to provide regular web maintenance to keep it running as it should and in peak condition. If you don’t, you will eventually run into major issues and your car might stop working altogether. The same can be said for a website.
Ron Callis, CEO of One Firefly, presents the Top 10 Updates you should be making to your site. Please check out the video and let us know what you think by leaving a comment below!
If you are actively reviewing your website’s Google keyword rankings on a monthly basis, you will realize that your rankings bounce around, and sometimes a lot. As one of my favorite SEO ninjas, Neil Patel, noted, “It’s not a matter of if your rankings will drop, it’s a matter of when.” Professionals in the Search Engine Optimization (SEO) world call these Search Engine Results Page (SERP) or ranking fluctuations. You may see 5 to 10 point drops in the course of a few days and freak out. Before you fall into full panic mode, breathe!