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Web Traffic

An Introduction to Google Analytics

Why You Should Utilize This Tool in Your Marketing Campaign

Online marketing campaigns can be a very powerful means to reach new audiences and develop a brand presence. You create a relationship between the reader and your company through relevant content, and this optimized content helps potential customers find you in a web search. However, there can also be a lot of confusion surrounding the effectiveness of your online strategies. How do you know when people are accessing your marketing content and if they are having a positive response?


Are You Giving Away The Keys to Your Kingdom?

Why Owning Your Website's Google Analytics Account Is Critical

What is Google Analytics?

While not something you may look at on a day-to-day basis, Google Analytics is the single most important tool for insight on website performance and visitor data. This free, sophisticated platform provides useful metrics on how many people are visiting your site, how long they are staying, and where they are navigating.

The one area in which Google Analytics is not so forgiving is that it cannot track past data. When a tracking code or javascript snippet is added to your website, it collects data in real time – so as the page is loaded, a hit is transmitted to the platform with its associated data.

The good news is that you have this historical data forever…that is of course unless you lose access to your account.


Are You Hurting Your Search Results With Outdated Practices?

Explore Some of the Most Common ‘Black Hat’ SEO Mistakes

Are you still trying to increase your search engine rankings using methods you learned about years ago? Though some approaches are still relevant today, others now offer little in the way of results and some SEO practices can even negatively impact a website’s search rankings. The latter are what webmasters call “Black Hat” SEO.  These practices are considered underhanded or shortcuts and are penalized by search engines. In this blog, we highlight some of the most common ones so you can avoid them when coming up with a brand new SEO strategy.


PHP7: What You Need To Know

The world of web technology is buzzing over an exciting transition into the latest version of a common programming language. PHP (or Hypertext Preprocessor) is one of the most prevalent server-side scripting languages used across the web. In short, it allows developers to “call” a server in order to create dynamic components on a web page. If you have a One Firefly site, PHP is a major ingredient of it’s build.