Blogs are useless, right? Wrong. In fact, regular blogging leads to 55 percent more website clicks, says Hubspot. What does that mean? In a digital world, your online presence is as important as a physical storefront, and if potential customers aren’t looking at your website, you won’t be making many sales. A blog is one of the best ways to rank high on search engines, and to get found by the people who can use your product or service. But the online community is also full of misconceptions about how blogs work. After the jump, we’ll address four of the biggest offenders.
It’s no secret that high-profile customers are more likely to trust a brand and make a purchase when given a demonstration. Videos are often the best way to showcase the subtleties of a great product. Without effective video marketing, your business may be missing out on crucial traffic, leads, and customers in your market.
Here are 4 types of video content you can use to supplement your marketing efforts and grow your business:
1. A Clean, Professional Design
Your website is your first impression to potential customers. If you have a bright, attractive website, your company will exude a sense of professionalism. Alternatively, if you fill your site with poor photography and clashing colors, your business identity will suffer.
There are a few basic keys to good website design. First, your site should have a simple, pleasant color scheme that is consistent throughout the site. Successfully designed websites choose one main color and two or three accent colors. The main colors are usually white, off-white, or charcoal gray. Accent colors often include a few complementing shades of the main color or some variation on the company's logo. Second, any text on your website should be easy to read, including your business name and the menu.
How often do you find yourself coming across a website through your mobile device that has confusing format or just an overall messy look? As a user, if you come across a site like this, it’s more than likely for you to simply exit out and find your solution elsewhere. Businesses who choose to go against building a mobile-responsive site, or choose to only stick to a mobile site, are missing out on copious amounts of leads and sales due to this less than user-friendly interaction. If you currently have a site that doesn’t respond well on mobile and find that customers aren’t pleased with their interactions, there’s still options for you moving forward. By adapting a mobile-responsive design for your website, you don’t have to worry about creating a separate domain for your "mobile" ready site.
Why You Should Utilize This Tool in Your Marketing Campaign
Online marketing campaigns can be a very powerful means to reach new audiences and develop a brand presence. You create a relationship between the reader and your company through relevant content, and this optimized content helps potential customers find you in a web search. However, there can also be a lot of confusion surrounding the effectiveness of your online strategies. How do you know when people are accessing your marketing content and if they are having a positive response?
Why Owning Your Website's Google Analytics Account Is Critical
What is Google Analytics?
While not something you may look at on a day-to-day basis, Google Analytics is the single most important tool for insight on website performance and visitor data. This free, sophisticated platform provides useful metrics on how many people are visiting your site, how long they are staying, and where they are navigating.
The good news is that you have this historical data forever…that is of course unless you lose access to your account.
Explore Some of the Most Common ‘Black Hat’ SEO Mistakes
Are you still trying to increase your search engine rankings using methods you learned about years ago? Though some approaches are still relevant today, others now offer little in the way of results and some SEO practices can even negatively impact a website’s search rankings. The latter are what webmasters call “Black Hat” SEO. These practices are considered underhanded or shortcuts and are penalized by search engines. In this blog, we highlight some of the most common ones so you can avoid them when coming up with a brand new SEO strategy.
Picture this: You assign a member of your team the task of swapping out a few images on your brand new website. This individual signs into your website platform and notices an outdated plugin. The employee clicks “Update” and with a click of a button, an unknowingly incompatible file was installed and your entire site goes down. Is your website protected?
Reaching a Quality Audience through Custom Content Creation
When it comes to the ongoing debate between content marketing and pay per click (PPC) marketing, there may never be a final answer to which is the better strategy. And when it comes to business, the last thing you want is ambiguity. But while there may be no ‘correct’ answer, that doesn’t mean you can’t find the right option depending on your company’s goals and budget. To help reduce that dreaded ambiguity, we’ll discuss some of the ways content marketing, like the one offered in our CM 2.0 services, can be more beneficial than its PPC counterpart.
Traditionally, word-of-mouth referrals may have been the primary source of attracting new clients to your small business. But it should come as no surprise that consumers are also looking to social media such as Facebook and Google reviews to find out what your existing customers are saying.
How accurate is this information?
According to Inc. Magazine, 84% of consumers trust online reviews as much as personal recommendations.
Utilize Interactive Content to Engage More Visitors
Worldwide there are more than one billion websites. That’s a lot of content. Some of it is not so good, and more than likely you’ve come across your fair share of it. Creating quality content is hard to do, and it’s time-consuming, but when done right such content educates and engages visitors, demonstrates credibility, and can even create a dialogue with the audience. By adding different types of content to your website, you can cut through the noise, offer a breath of fresh air, and capture your target audience’s attention. Enter interactive content.
Your website is your most valuable online asset. Choosing the right website hosting provider should not be a casual consideration. Trying to figure out what services you need, and who can fulfill those requirements, can be an overwhelming task. Where do you start? First and foremost, it begins with the recognition that not all website hosting is the same. In this article, we will cover the ten most important service features to look for in a professional website hosting provider. Let's start with the basics.
[Authors note: Hello from web world! It has been a few years since our team has released our list of hosting provider must-haves and as with any technology, things have certainly changed! From the necessity of an SSL Certificate to the convenience of mirrored server environments, we are excited to share with you the newest developments on how to bring the most reliable online content to your customers.]
Your website is your most valuable online asset. Choosing the right website hosting provider should not be a casual consideration. Trying to figure out what services you need, and who can fulfill those requirements, can be an overwhelming task. Where do you start? First and foremost, it begins with the recognition that not all website hosting is the same. In this article, we will cover the ten [Update: We have expanded our list to 11!] most important service features to look for in a professional website hosting provider. Let's start with the basics.
Enhance Your Website with this New Content
Here at One Firefly, we’re constantly adding new pages to our Mercury website collection, and we wanted to bring you in the loop about some of the new content you can add to your website. For the week of June 26th through 30th, current Mercury clients can get any new Mercury page for 20% off.
So what are these pages? Keep reading to learn about some of the newest additions you might want to add to your site:
Convert More Visitors into Customers with Lead Concierge
Potential customers visit your website every day, but if you’re like many integration firms, “visit” is all they do. The goal of your website should be to get those visitors to engage with your content, grow comfortable with your company, and then contact you to move forward with a smart technology project. If you don’t feel like you’re currently achieving that goal, then it might be time to try a different approach.
One Firefly’s live chat service, properly configuring your website, may be just the thing to help improve your sales and your team’s efficiency all without adding any additional labor costs to your bottom line. To learn more, continue reading.
Do Apps Like Alexa Have an Impact on Campaign Performance?
The change has been coming for some time now, but last year it seemed to break big: voice control is the new “it” thing in technology. Smart home manufacturers like Crestron and Control4 have realized it, and they’ve made their systems compatible with apps like Amazon’s Alexa and Google’s Assistant. But the changes include more than just the relatively small smart home market. Thanks to Cortana, Siri and others, voice control is quickly becoming the norm for everyone. So how will this affect your content marketing performance? Read on to find out.
Easy-to-Access Content Is the Key to Good SEO
By now you probably know the difference between SEO and content marketing, and how they work together to help you get found online. But just because there is plenty of content, and even if it’s been tailored to specific, relevant key phrases, doesn’t mean you’ll always automatically achieve the highest rankings or the best results. So how do you enhance your content marketing strategy with onsite changes? In this blog, we’ll provide a simple guide to making your site more functional and visible to search engines and users alike. Read more after the jump.
A common question our clients face is, “should I host my email and website together?” My answer is always an emphatic “no.” Having your email and website hosted on the same server may appear convenient, but creates a significant risk, not to mention significant hassle should you decide to change your web hosting provider. At any given time, servers are under constant threat, and having one go down that's hosting your email and website together can disrupt both your online presence and your communications.
Why Should I Care About Web Maintenance?
Your new website is finally live. You’re happy with how everything looks, and your customers seem to love it. You can mark this major component of marketing your business as “done” so you can move on with other things, right? Not necessarily. A website is never truly complete.
Think of your website as if it’s a new car. When you first get it, everything looks fantastic, runs as it should, and does exactly what you purchased it for. However, over time, you will need to provide regular web maintenance to keep it running as it should and in peak condition. If you don’t, you will eventually run into major issues and your car might stop working altogether. The same can be said for a website.
Is your website generating quality traffic? The answer is revealed in these Key Performance Indicators.
True to the spirit of a beginner’s guide, let's start with a very basic question. What is Google Analytics? A Brief History: Google Analytics is a free, yet robust platform that tracks and reports website traffic. Google Analytics is as core to its DNA as Google Search itself. For those of us who have been around long enough remember the days before Google Analytics, when your hosting company provided you bare-bones “Web Stats” and dashboards to make sense of your online performance. As if by heeding the call of mass demand for something much more sophisticated, a company named Urchin rose to the challenge and started providing real intelligent analytics for website owners. Urchin was not cheap by any stretch. I recall the day I decided to sign up with Urchin and pay the hefty fees. It was a hard pill to swallow at first, but a worthwhile investment towards understanding how my website was performing; the insights I gained were priceless. Then, one fine day in 2005, out of nowhere, Urchin became free. Google acquired the company and made the service available to the public; a joyous day for Webmasters everywhere.