We’re expanding our blog product offerings to help meet your unique needs

Blogging is the cornerstone of any successful content marketing strategy. Publishing high-quality content increases brand awareness and visibility, drives search engine traffic to your website, builds credibility and authority in your industry, and feeds robust social media and email newsletter campaigns.  

At One Firefly, we’ve spent many years building a team of industry-focused writers and marketers to produce well-written, SEO-optimized blog content to help custom integration businesses grow. 

And tens of thousands of blogs later, we’ve realized: one size does not fit all when it comes to blogging. That’s why we’ve created a scalable, tiered blog product with multiple options to meet your budgetary needs and marketing goals. 

Keep reading to learn more. 

SEE ALSO: Blogging: Why It’s Important & Helps Businesses Stay Relevant

Do Businesses Really Need Blogging? Yes, Yes They Do!

What do a toothpaste brand, a furniture company, and a farm equipment manufacturer have in common? They all have a blog on their website! And if you own a business, you should start a blog, too. 
But “Why?” you might ask. Why do Crest toothpaste, IKEA, and John Deere write a blog? Does anyone actually read it, and does it do any good for marketing? 

The answer to all those questions is a resounding “Yes.” 6.9 billion searches are sent to Google every day, and 70,000 searches every second. Every month, 135,000 people search, “Why is the sky blue?” and 49,500 people ask, “Why do cats purr?” Imagine how many people must be searching about home or commercial technology in your area. When they hit ‘Enter,’ does your website show up? 

That’s what blogging is all about. It connects your company to an audience that’s already looking for information and, ultimately, your services. Below, we’ll dive into why blogging matters and how it can help your AV and custom integration business thrive.

SEE ALSO: 5 Effective Ways to Engage Your Existing Audience 

Email marketing is one of the most effective ways to attract new customers and retain existing clients

Is email marketing still relevant in a digital environment dominated by social media posts, interactive ads, and mobile campaigns? While email is one of the oldest forms of digital marketing, in recent years the strategy feels like it’s become overshadowed by newer, flashier ways to grab peoples’ attention online, like social media and Google Advertising. 

Don’t get us wrong — these strategies are important as part of an integrated digital marketing plan. But the data (and consumer input) reveals that robust email marketing has yet to fall out of style. Email marketing is one of the most cost-effective strategies to put your products and services in front of consumers, has the highest return on investment of all digital marketing channels, and is unmatched in its ability to drive direct traffic to your website or landing page. 

And your clients are on email — more than 90% of people over the age of 17 use email, and 99% of consumers check their email daily (some admit to checking over 20 times a day). 

Trust us when we say that email marketing isn’t dead — far from it. Keep reading to learn why.

SEE ALSO: Surprising Email Marketing Statistics That Will Make You Rethink List Segmentation

Expert, industry-savvy marketers are the best way to promote your business

Are you confident in your marketing strategy? Marketing is essential now more than ever, and expanding your plan can help you to grow your business. It can be challenging to develop a solid marketing game plan while also maintaining the day-to-day operations of your business.

A marketing agency takes the responsibility of promoting your business off your shoulders. A team of expert marketers will evaluate your business and help you to come up with an overall strategy. Read our latest blog to learn why you should trust your marketing to the professionals.

SEE ALSO: COVID-19 and One Firefly: Supporting our Employees, Clients, Industry, and our Communities During This Challenging Time

Ask A Content Writer

"Content is king!" There, we said it. It's a mantra echoed in every corner of the marketing universe, from freelance professionals to large marketing agencies alike; it's earned its cliché. Content's rise to the throne as King was swift, but you'd have to go back over a decade to understand how it came to rule organic search strategy. That's another blog all to itself, but here's a clue from an old Google Webmaster Blog post that explains Google's pivot away from using keyword meta tags as a ranking factor. What that meant for website owners was simple; don't tell us your content is worthy, prove it. The bar was set. It's a measure that continues to tower over content creators today. In part three of this series, we give technology professionals an inside look at what it takes to create content that dominates online search by interviewing our team of professional Content Writers.

Fact:  All staff Writers at One Firefly are rigorously trained on all manners of the Residential Custom Integration channel, and only write for this industry. They have mastered the delicate craft of writing content that is all together technically accurate yet easy to read, persuasive, and, most importantly, effective. Every month, our writing team regularly cranks out over 400 uniquely tailored articles on behalf of Custom Integrators throughout North America. That's a nice setup to say; their insight is priceless (in our slightly humbled opinion). Read on to get the inside scoop.

SEE ALSO: Working With A Marketing Agency: Interview Part 1

Small businesses are continually weighing crucial decisions that will impact their operations, finances, and reputation in the marketplace. Do they need more Sales personnel, do their technicians need better training, do they need to improve their accounting systems? Arguably, one of the more critical decisions for any small business owner is whether or not to commit to marketing as part of their growth strategy. In part one of this article series, we interview a team of Digital Marketing Account Managers to get their inside take on marketing for technology professionals. We'll explore everything from exposing common challenges technology professionals face, to revealing answers from routine questions small business owners have about marketing. Let's get started.

SEE ALSO: Working With A Marketing Agency: Interview Part 2 

Hiring a digital marketing agency can be an excellent idea for a small business looking to increase their brand awareness and customer leads. Choosing which marketing agency to hire is an important decision, so you want to ensure that you a...

Every day across the world, millions of people run billions of web searches. These inquiries range from the banal to the abstract. For example, “Why is the sky blue?” is one of the most common questions on Google, but you’...

How Does It Attract a Quality Audience to Your Website? Content marketing is an effective strategy that you can use to not only market your company, but also to build a relationship with your audience. Unlike paid advertising, content marketing provi...