Skip to main content

Manufacturer Directed Marketing Programs

Learn how you can communicate your message to end-users and industry stakeholders and provide your dealers with next-level support through unique, focused marketing programs. Explore how One Firefly can help you build a marketing program below.





Manufacturer Directed Marketing Programs

Learn how you can communicate your message to end-users and industry stakeholders and provide your dealers with next-level support through unique, focused marketing programs. Explore how One Firefly can help you build a marketing program below.

Some of the leading manufacturers who have partnered with One Firefly

Partnering with One Firefly Delivers Results

There are multiple ways for us to partner together and develop custom marketing programs that provide your dealers with elevated support, expand your reach and visibility to end-users, builders, architects, designers, and more, and maximize budgets to drive your message and business in new ways.

One Firefly makes it easy to create manufacturer programs and get dealer buy-in. We create all the campaign assets, enroll dealers, and deploy campaigns to end-user networks via email marketing, paid advertising, and other marketing strategies. We also monitor campaign performance and present the results and dealer feedback to you.

Grow Consumer Awareness

Build excitement, interest, and demand around your products and brand in the market.

Grow Dealer Loyalty

Strengthen relationships with your resellers by providing impactful support that helps them grow.

Generate Sales

Create on-demand consumer pull in the market that drives sell-through.

Dealer Sponsored Programs

Work with One Firefly to develop a unique, brand-focused marketing program that your dealers can purchase at a discounted price. Having a pre-designed program available takes the guesswork out of promoting your brand and products for dealers, and it’s easy for dealers to purchase and use.

Manufacturer Sponsored Programs

Work with One Firefly to develop a unique, brand-focused marketing program and fully cover the costs of enrollment for your dealers. Full sponsorship improves program adoption and engagement rates, offers an elevated level of dealer support, and proactively gets your message in front of dealers and end-users who you may not have direct access to already.

Using Co-Op Funds

Work with One Firefly to pre-approve your dealers to use MDF / DMC on brand-focused marketing services. This is a great way to give your dealers the option to invest co-op funds into strategies that can lead to growth for them. And, we make it easy for you by promoting co-op fund options directly to dealers and facilitating their use of those funds.

Why Partner with One Firefly

We have years of proven success working with leading manufacturers to design and implement integrated marketing programs that drive business growth for manufacturers like you. 

  • We save you time and effort by managing programs from start to finish. Once we establish a program strategy and key messaging with your team, One Firefly does all the heavy lifting of campaign asset creation, dealer enrollment and onboarding, program deployment, and performance reporting.

  • We work directly with you to lock in the right messaging. One Firefly will collaborate with your team to design campaign assets with the latest messaging and imagery you want to promote. 

  • We have the industry expertise and market insight to create successful programs. Our team has the industry knowledge, marketing experience, in-house resources, and relationships with dealers to build and deploy brand-focused programs that will help both you and your dealers drive new business growth.

How The Process Works

One Firefly makes it fast and easy for you to get started building a marketing program with us. We require very little time investment on your part, and our team manages the creation, deployment, and evaluation process of every campaign from start to finish.

Testimonials

You don’t just have to take our word for it. Hear from our manufacturer partners and dealers about what it’s like to work with One Firefly.
  • "When you've been as busy as GHT has been over the past few years, for partners that we trust to put together a program like this that can be executed on our behalf directly to our customers takes a huge load off our resources. From the very first co-branded Sony email blast, I've never seen the amount of phone calls, email inquiries, and people inquiring via our website about the featured TV. We’ve directly sold multiple Sony Televisions from that blast. I want to thank Sony and One Firefly for doing this on our behalf, it works."
    Eric Joy, Chief Experience Officer
    GHT Group
  • "We have had just hundreds of success stories communicated back to us on how impactful and effective the marketing activities that we do with One Firefly brings to these dealers.”
    Jeff Goldstein, Head of Sales
    Sony Electronics
  • “You guys have just been amazing. We sold 8 brand new deals from the Sony program, and each deal is on average between $30,000 - $50,000. That is an enormous amount of new income that I don't think I would have gotten. It has been incredibly positive.”
    Tom Farinola, Owner
    Atlantic Home Entertainment & Stereo
  • “We are only successful if our dealers are successful. We know that most of them run small companies and that there's not always a budget for creative work that is impactful. It’s important to us that we help our dealers attract new customers while also communicating the value of our brand.”
    Aaron Gutin, Product Category Director
    Savant Systems
  • “One Firefly is a marketing agency for the dealer, and what better company to partner with than someone that is focused on the custom integrator? You know the custom integrator really well and you know Lutron very well, so it made sense for us to partner with you.”
    Melissa White, Residential Marketing Leader
    Lutron Electronics
  • "We partnered with One Firefly because they were able to put together the right program and the right follow-up and the right team to support our dealers in moving them into a new way of communicating with customers."
    Jeff Goldstein, Head of Sales
    Sony Electronics
  • “We partner with One Firefly because the core of what both Savant and our dealers deliver is an experience, and One Firefly brings everything into an understandable format to really help us showcase how easy it is for a consumer to manage their home.”
    Angela Larsen, Senior VP, Customer Operations
    Savant Systems

    Ready To Get Started?

    Reach out to our team and schedule a consultation to discuss your marketing goals and our program offerings in more detail. We’re looking forward to connecting with you!