Think great marketing requires a massive budget? Think again. This session will reveal smart, cost-effective strategies to generate leads, elevate your brand, and grow your business without overspending. Plus, learn how to stretch your marketing dollars for high-impact campaigns that deliver real ROI. If you’re ready to spend smarter (not more), this session is for you!

Date: Thursday, 9/4/25
Time: 10:30 am - 11:30 am MST
Location: Room 404

This year, leverage strategic marketing to build valuable relationships with architects, builders, designers, and developers. Learn how to create branded marketing materials like technology guides and presentation folders, host exclusive events, and position yourself as the go-to technology expert in the design-build community. If you want to start building your pipeline with high-end referrals, this session is for you!

Date: Thursday, 9/4/25
Time: 1 pm - 2 pm MST
Location: Mile High Ballroom 3A

The CI industry is feeling the pain of an economic downturn right now, compounded by challenges in bringing fresh talent into the industry and labor demand that outpaces supply. Attracting top talent in a tight labor market can feel impossible — especially for small businesses competing with larger firms. This session will equip you with targeted strategies to stand out to candidates even when the labor pool is limited. Learn how to position your business as an attractive place to work by emphasizing your unique strengths, such as company culture, flexibility, or growth opportunities. We’ll also cover how to create compelling job offers that resonate with candidates and make your business a first choice, even in a competitive market.

Date: Friday, 9/5/25
Time: 10:30 am - 11:30 am MST
Location: Mile High Ballroom 3A