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Automation Unplugged

Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.

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Articles tagged with: Brenna Basden

Home Automation Unplugged Episode #196: An Industry Q&A with Brenna Basden

In this weeks home automation show of Automation Unplugged, Brenna Basden, Copywriter and SEO Specialist at One Firefly shares trends in copywriting and SEO it’s role within a website.

Home Automation Unplugged Episode #196: An Industry Q&A with Brenna Basden

This week's home automation podcast features our host Ron Callis interviewing Brenna Basden. Recorded live on Friday, December 10th, 2021, at 12:00 p.m. EST.

About Brenna Basden

Brenna Basden graduated magna cum laude from the University of North Texas in 2014 with a Bachelor's in English Literature and Certificate in Technical Writing. After college and spending some time as an assistant manager in retail, Brenna moved into a marketing position for an oil & gas company in Houston, TX, where she wore many hats in marketing for a few years. In 2018, she left the oil & gas industry, moved to Austin, TX, and started her journey as a content writer at One Firefly. In early 2019 Brenna joined the product development team working on the copy for One Firefly’s award winning Mercury Pro website solution for integrators. In 2021, Brenna was promoted to SEO Specialist at One Firefly,  where she now lead our SEO strategy and team. Outside One Firefly, Brenna is a cat lover, enjoys all things fitness and is a music fanatic.

Interview Recap

  • The role of a copywriter and their impact in marketing
  • Trends in copywriting and SEO it’s role within a website
  • SEO bad practices to avoid.
  • Fitness trends and their health benefits
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